Issue №: 3 (61)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
ANALYSIS OF THE BALANCE OF PRODUCTION AND CONSUMPTION OF FRUIT AND BERRY PRODUCTS IN UKRAINE
PRAVDIUK Nataliia − Doctor of Economic Sciences, Professor, Head of the Department of Accounting, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: npravduyk@gmail.com).
PRAVDIUK Maryna – Candidate of Economic Sciences, Associate Professor of the Department of Accounting and Taxation in Economic Sectors, Vinnytsia National Agrarian University (21008, Vinnytsia, 3 Soniachna Str., e-mail: a.pravd4449@gmail.com).
In the article was analyzed the current state and trends of development of the production and consumption of fruit and berry products in Ukraine. The article identifies problematic aspects of the activities of business entities in the modern economic realities, outlines possible ways of leveling or minimizing the impact of existing problems, and determines the prospects for the further development of agricultural enterprises and households. It was established that Ukraine has a significant natural resource, material, technical and human potential for increasing the volume of production of fruit and berry products to meet the consumer needs of the population for high-quality products on the domestic and foreign food markets. In particular, the conducted analytical studies indicate an increase in the production of fruit and berry products in general and per person, which is due to an increase in the yield of fruit and berry crops with a significant reduction in the fruit-bearing areas of perennial plantations, an increase in export-import operations. It was determined that the lion’s share in the volume of production of fruit and berry products in Ukraine is provided by the households, which for a long time have made a significant contribution to meeting the consumer needs of the population and remain significant players in the food market. It is substantiated that the further increase in the volume of production of fruit and berry products is connected with the development of small and medium-sized agribusiness, which is flexible enough and able to quickly respond to the challenges of the current situation in Ukraine. In order to ensure competitive advantages, create prerequisites for the further progressive development of the horticulture industry and balance the volumes of production and consumption of fruit and berry products, it is proposed to intensify activities related to the use of resource-saving production technologies, to improve the varietal composition of fruit and berry crops, to create and expand opportunities for the processing, freezing and storage of products in the places of their cultivation, to search for additional sales channels for fruit and berry products for the maximum realization of the export potential of Ukraine.
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4. Honcharuk, I.V., & Shevchuk, H.V. (2020). Marketynh yak faktor konkurentospromozhnosti pidpryiemstv plodoovochevoi haluzi [Marketing as a factor of competitiveness of enterprises in the fruit and industry]. Ahrosvit – Agrosvit, 5,
50-55. DOI: 10.32702/2306-6792.2020.5.50 [in Ukrainian].
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7. Kolokolchykova, I.V., & Makarenko, P.M. (2020). Metodychni pidkhody monitorynhu rynku plodovo-yahidnoi produktsii [Methodological approaches of market monitoring fruit – berry products]. Zbirnyk naukovykh prats Tavriiskoho derzhavnoho ahrotekhnolohichnoho universytetu imeni Dmytra Motornoho (ekonomichni nauky) – Collection of scientific works of the Dmytro Motorny Tavri State Agro-Technological University (economic sciences), 2 (42), 33-40. DOI: 10.31388/2519-884X-2020-42-33-40 [in Ukrainian].
8. Ofitsiinyi vebsait Asotsiatsii «Yahidnytstvo Ukrainy» [Official website of the «Berry Farming of Ukraine» Association.]. uaberries.com. Retrieved from: https://uaberries.com [in Ukrainian].
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12. Pro zatverdzhennia naboriv produktiv kharchuvannia, naboriv neprodovolchykh tovariv ta naboriv posluh dlia osnovnykh sotsialnykh i demohrafichnykh hrup naselennia [On the approval of sets of food products, sets of non-food products and sets of services for the main social and demographic groups of the population]. (2016, October 11). zakon.rada.gov.ua. Retrieved from: https://zakon.rada.gov.ua/laws/show/780-2016-%D0%BF#Text [in Ukrainian].
13. Salo, I.A. (2020). Rozvytok rynku plodiv ta yahid v Ukraini [Fruit and berries market development in Ukraine]. Mizhnarodnyi naukovo-vyrobnychyi Zhurnal «Ekonomika APK» – International Scientific and Production Journal «Economy of AIC», 3, 16-25. DOI: 10.32317/2221-1055.202003016 [in Ukrainian].
14. Simakhina, G.О., & Kaminska, S.V. (2020). Rynok zamorozhenykh plodovo-yahidnykh napivfabrykativ v Ukraini [The market of frozen fruit and berry half products in Ukraine]. Vcheni zapysky Tavriiskoho natsionalnoho universytetu imeni V.I. Vernadskoho, seriia «Tekhnichni nauky» – Academic notes of the Tavri National University named after V.I. Vernadskyi, series «Technical Sciences», 3 (2), 67-71. DOI 10.32838/TNU-2663-5941/2020.3-2/12 [in Ukrainian].
About journal
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
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According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
