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Economy, finances, management: topical issues of science and practical activity

space SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY
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Issue №: 4 (70)

Published: 2025.02.22
DOI: 10.37128/2411-4413-2024-4


Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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ARTIFICIAL INTELLIGENCE AS A CATALYST FOR EFFICIENCY IN AGRICULTURAL MANAGEMENT AND MARKETING IN THE CONTEXT OF EUROPEAN INTEGRATION

DOI: 10.37128/2411-4413-2024-4-1
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LOGOSHA Roman – Doctor of Economics, Professor, Head of the Department of Agricultural Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: lrv@vsau.vin.ua).

LUTKOVSKA Svitlana – Doctor of Economics, Professor, Vice-Rector for Research and Teaching, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: lutkovska@vsau.vin.ua).

KOLESNYK Tetiana – Candidate of Economic Sciences, Associate Professor, Head of the Department of Administrative Management and Alternative Energy Sources, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: sergej.kolesnik@gmail.com).

SHUBERANSKYI Vitalii – Postgraduate Student of the Third Year of Study of the Department of Agricultural Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: v.shuberanskyi@frendt.ua).

Annotation

The article examines the potential of using artificial intelligence (hereafter – AI) as a tool for increasing efficiency in agricultural management and marketing. The emphasis is placed on the need to critically examine the opportunities and challenges of integrating AI into the agricultural business. The factors that influence the success of implementation, including investments in technological infrastructure, staff training, process adaptation, as well as financial and organizational constraints faced by agricultural enterprises in the current conditions of global transformations, are investigated.

The author analyzes current achievements and prospects of using AI to improve the accuracy of demand forecasting, optimize supply chains, automate business processes, and improve marketing strategies. Particular attention is paid to the role of AI in the context of Ukraine’s European integration, which opens up access to innovative technologies, investments, and European markets. The author analyzes the main aspects of the impact of European integration processes on the development of Ukraine’s agricultural sector, including standardization, financial support, staff development, and infrastructure modernization.

It was substantiated that AI has significant potential to optimize resource management, increase the competitiveness of agricultural enterprises and ensure the sustainable development of the industry. Recommendations for the effective implementation of AI in the agricultural sector are presented, taking into account the challenges and opportunities created by modern technologies. The author analyzes successful cases of AI use in the agricultural sector and its role in increasing the productivity, efficiency and sustainability of agricultural production. International experience is analyzed, in particular in the United States, Israel, Canada, and the Netherlands, where AI helps to predict yields, optimize resources, and develop sustainable technologies in agriculture. The importance of European integration for the development of the domestic agricultural sector through the introduction of modern standards, innovations and financing is emphasized.

The results of the study can be used to develop the marketing strategies for the introduction of AI in the field of agricultural management, which will ensure the sustainable development of the industry and increase its competitiveness in international markets.

Keywords: artificial intelligence, management, marketing, agricultural sector of the economy, European integration, efficiency, digital technologies

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All journal issues

About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

 

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation
Key information:
ISSN (print): 2411-4413
DOI: 10.37128
All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.
 
The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.
 
The journal’s objectives are:
 • publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;
• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;
• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;
• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;
• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;
• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;
• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;
• integration of scientific research results into the international scientific space and increasing the level of scientific communication.
Publisher: Vinnytsia National Agrarian University
Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”
Frequency of issue: 4 times a year.
Language of publication: Ukrainian, English.
Editor-in-Chief: Inna Honcharuk
State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.
Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413
Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413
The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)
History of journal:

History of the journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).