Issue №: 4 (70)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
ARTIFICIAL INTELLIGENCE AS A CATALYST FOR EFFICIENCY IN AGRICULTURAL MANAGEMENT AND MARKETING IN THE CONTEXT OF EUROPEAN INTEGRATION
LOGOSHA Roman – Doctor of Economics, Professor, Head of the Department of Agricultural Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: lrv@vsau.vin.ua).
LUTKOVSKA Svitlana – Doctor of Economics, Professor, Vice-Rector for Research and Teaching, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: lutkovska@vsau.vin.ua).
KOLESNYK Tetiana – Candidate of Economic Sciences, Associate Professor, Head of the Department of Administrative Management and Alternative Energy Sources, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: sergej.kolesnik@gmail.com).
SHUBERANSKYI Vitalii – Postgraduate Student of the Third Year of Study of the Department of Agricultural Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: v.shuberanskyi@frendt.ua).
The article examines the potential of using artificial intelligence (hereafter – AI) as a tool for increasing efficiency in agricultural management and marketing. The emphasis is placed on the need to critically examine the opportunities and challenges of integrating AI into the agricultural business. The factors that influence the success of implementation, including investments in technological infrastructure, staff training, process adaptation, as well as financial and organizational constraints faced by agricultural enterprises in the current conditions of global transformations, are investigated.
The author analyzes current achievements and prospects of using AI to improve the accuracy of demand forecasting, optimize supply chains, automate business processes, and improve marketing strategies. Particular attention is paid to the role of AI in the context of Ukraine’s European integration, which opens up access to innovative technologies, investments, and European markets. The author analyzes the main aspects of the impact of European integration processes on the development of Ukraine’s agricultural sector, including standardization, financial support, staff development, and infrastructure modernization.
It was substantiated that AI has significant potential to optimize resource management, increase the competitiveness of agricultural enterprises and ensure the sustainable development of the industry. Recommendations for the effective implementation of AI in the agricultural sector are presented, taking into account the challenges and opportunities created by modern technologies. The author analyzes successful cases of AI use in the agricultural sector and its role in increasing the productivity, efficiency and sustainability of agricultural production. International experience is analyzed, in particular in the United States, Israel, Canada, and the Netherlands, where AI helps to predict yields, optimize resources, and develop sustainable technologies in agriculture. The importance of European integration for the development of the domestic agricultural sector through the introduction of modern standards, innovations and financing is emphasized.
The results of the study can be used to develop the marketing strategies for the introduction of AI in the field of agricultural management, which will ensure the sustainable development of the industry and increase its competitiveness in international markets.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
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Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "
It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
