Issue №: 4 (32)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
ASSESSMENT OF THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES OF VINNYTSIA REGION
KYSH Liydmila – Сandidate of Economic Sciences, Associate Professor of the Department of Modelling and Information Technologies in Economics, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: ljudmilakish@rambler.ru).
The development of market relations requires the constant growth of requirements for goods, the increasing importance of consumers services and such a factor as scientific and technological progress. Therefore, it is necessary to pay considerable attention to methods and forms of improvement of quality, competitiveness, models of quality management.
Describing the functioning of business entities from a qualitative point of view and combining a number of features, we can define competitiveness as a decisive indicator that can be used both for the characteristics of an enterprise as a whole and for groups or individual products that it produces. Particularly important is the application of methods and tools for increasing competitiveness in conditions of functioning of a market economy model.
The article deals with the competability of the products of the agricultural enterprise “Promin Ltd”. The parameters of competitiveness of production of the enterprise are determined. The prices and cost of production of the enterprise are analyzed. The analysis of the compliance of the quality parameters of the enterprise with the state and industry standards was carried out. The capacity of the regional sales market of the enterprise is determined.
On the basis of the calculations, the directions for increasing the competitiveness of the Аgricultural Limited Liability Company "Promin" were determined.
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About the journal
С1 Economics and International Economic Relations (by specialization)
D1 Accounting and Taxation
D2 Finance, Banking, Insurance and Stock Market
D3 Management
D4 Public Management and Administration
D5 Marketing
D7 Trade
J3 Tourism and Recreation
Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).
