ASSESSMENT OF THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES OF VINNYTSIA REGION
KYSH Liydmila – Сandidate of Economic Sciences, Associate Professor of the Department of Modelling and Information Technologies in Economics, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: firstname.lastname@example.org).
The development of market relations requires the constant growth of requirements for goods, the increasing importance of consumers services and such a factor as scientific and technological progress. Therefore, it is necessary to pay considerable attention to methods and forms of improvement of quality, competitiveness, models of quality management.
Describing the functioning of business entities from a qualitative point of view and combining a number of features, we can define competitiveness as a decisive indicator that can be used both for the characteristics of an enterprise as a whole and for groups or individual products that it produces. Particularly important is the application of methods and tools for increasing competitiveness in conditions of functioning of a market economy model.
The article deals with the competability of the products of the agricultural enterprise “Promin Ltd”. The parameters of competitiveness of production of the enterprise are determined. The prices and cost of production of the enterprise are analyzed. The analysis of the compliance of the quality parameters of the enterprise with the state and industry standards was carried out. The capacity of the regional sales market of the enterprise is determined.
On the basis of the calculations, the directions for increasing the competitiveness of the Аgricultural Limited Liability Company "Promin" were determined.
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071 Accounting and taxation
072 Finance, banking and insurance
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
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The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "