Economy. Finances. Management: topical issues of science and practical activity


Issue №: 6 (46)

Published: 2019.12.24

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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LUTSIAK  Vitalii  –  Dr. (economics), PhD (candidate, technics), As. Prof., Head of The department 

of marketing and agrarian business. Vinnytsia National Agrarian University (21021, Vinnitsia, Keletska 

st., 94, 69, LutsiakVV@gmail.com).

MAZUR Kateryna – PhD (candidate, economics), As. Prof., Head of The Department of Agrarian 

Management, Vinnytsia National Agrarian University (21008, Vinnitsia, Pirohova st., 3, 


MOSTENSKA Tetiana  –  PhD (candidate, economics), As. Prof of Agrarian Management 

Department, Vinnytsia National Agrarian University (21008, Vinnitsia, Pirohova st., 3, 



Given paper is devoted to the substantiation of the structure and development of a business-plan for 

promoting the company on the Internet, using modern digital marketing tools for obtaining commercial 

and social benefits. The results are based on the methodology of strategic management, marketing and

competitiveness theory. The structural characteristic of the business plan was obtained by summarizing 

the experience of consulting firms. The business plan reveals the essence of products (services) production 

process, contains the characteristics of a market audience, a description of the stages of the technological 

process, a list of basic technological equipment, indicative project cost, production output and labor costs, 

marketing plan, presented the project results of the implementation of the business plan. Obtained results 

allowed proposing further business development strategy and concept of activity after the project 

implementation. The content of the social effect from the implementation of the business plan is separately 

disclosed. The analysis of profitability shows that for 1 spent UAH will have an income of 6.3 UAH, and 

the payback period of the project will be 2.5 months taking in to account the fulfillment of the constraints.

Keywords: business plan, promotion, Internet, marketing, strategic management, digital tools.

List of references

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2. APAC. (2017). Digital Payments: Thinking beyond Transactions. APAC Research Report. 22 p.

3. Bashar, A., Ahmad, I. (2019). Effectiveness of social media as a marketing tool: an empirical study. Elk 

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20. Teece, D. J. (1992). Competition, cooperation, and innovation: Organizational arrangements for 

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under edit and with the preface of D. Shchitiinin. M .: International congestion, 896 pp.  (In Russian).

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About journal

Topics of the journal:

Economy. Finances. Management: Topical Issues of Science and Practice ”presents on its pages the following topics:

  • Theory and history of economic thought
  • Development of productive forces and industrial relations
  • Economics and efficiency of production and economic activity
  • Economics of environmental management and protection of the environment
  • Demography, labor economics, social economy and politics
  • Innovative and investment activities
  • Problems of economic and social policy
  • Business and entrepreneurship
  • Market. Pricing. Infrastructure
  • Logistics and transport
  • Management and marketing
  • Mathematical methods, models and information technologies in economics
  • Social sphere. Development of territories
  • World Economy and Foreign Economic Activity
  • Institutional problems of economics, finance, management and law
  • Practical aspects of development of production systems and society
  • Financial security and tax policy
  • Accounting, analysis and audit
  • Discussions
  • The opinion of a young scientist
  • Testing of economic research
  • Economics, Finance and Management News
  • Legislation news
  • Publications on topical problems of economics, finance and management
Key information:
ISSN (print): 2411-4413
DOI: -

The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.


The purpose of the journal "Economics. Finances. Management: Topical Issues of Science and Practice »is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 250 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”ECONOMY. FINANCES. MANAGEMENT: topical issues of science and practice. "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy. Finances. Management: Topical Issues of Science and Practice ”(Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "