Issue №: 9 (37)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
CHARACTERISTICS OF MARKETING POLICY OF AGRICULTURAL ENTERPRISES PRODUCING BIOFUEL
SEMCHYK Iryna – Deputy Director for Education, Technology-industrial college
of Vinnytsia National Agrarian University, Assistant of the Administrative Management
and Alternative Energy Sources Department, Vinnytsia National Agrarian University
(21008, 3 Sonyachna Str., Vinnytsia, e-mail: irinazdor@ukr.net).
The issue of energy dependence of Ukraine in recent years is very acute, because
the development of the biofuel market in our country is at an initial level, and energy
imports are growing every year. The most common is the problem of energy supply and
diversification of energy sources in order to increase the use of renewable energy sources.
This requires marketing research and study of new segments of the world and Ukrainian
market to determine the compliance of the strategic direction of the country's economic
development with the challenges and needs of the world economy. Accordingly, the
marketing policy of agricultural enterprises of producing biofuel is also just beginning to
develop, and the study of the main directions of its development for agricultural enterprises
will enable the use of new areas of their activities.
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2. Kaletnik, H. (2013). Biofuels: food, energy and environmental security of
Ukraine. Bioenerhetyka [Bioenergy], 2, 12-14 [in Ukrainian].
3. Kendyuhov, O.V. (2002). Marketyng [Marketing]. Kyiv: Znannia [in Ukrainian].
4. Kyrylenko, I., Demianchyk, V., & Andriushchenko, B. (2010). Formation of the
Ukrainian market of biofuels: background, prospects, strategies. Ekonomika APK –
Economy of AIC, 4, 62-65 [in Ukrainian].
5. Kurdish, R.F. (2012). Strategiya marketingovoyi diyalnosti pidpriemstv APK.
[Strategy of marketing activity of enterprises of agrarian and industrial complex]. Zbirnik
naukovih prats VNAU: Ekonomichni nauku – Economic sciences. (Vols. 2), (pp. 115-120).
Vinnitsa: Vinnitsa National Agrarian University [in Ukrainian].
6. Ukrayinskiy zhurnal z agrobiznesu «Propozitsiya» [Ukrainian Agribusiness
Magazine «Offer»]. (n.d.). www. propozitsiya. com Retieved from http://www.propozitsiya.
com/?page=149&itemid=2783&number=91 [in Ukrainian].
7. Shved, O.M. (2009). Perspektivi virobnitstva byiopaliva v Ukrayini. [Prospects
for biofuel production in Ukraine]. Lviv: «Lvivska politehnika».[in Ukrainian].
8. Saliga, S.Ya. (2007) Formuvannya strategichnogo marketingu na promislovih
pidpriemstvah [Formation of strategic marketing at industrial enterprises]. Zaporizhzhia:
Knyha [in Ukrainian].
About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
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The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
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- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
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According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
