logo

Economy, finances, management: Topical issues of science and practical activity

space SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 9 (37)

Published: 2018.12.23
DOI: XX.XXXXX/XXXXXXXXXXXXX


Description:
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

Read about journal

CHARACTERISTICS OF MARKETING POLICY OF AGRICULTURAL ENTERPRISES PRODUCING BIOFUEL

DOI: XX.XXXXX/XXXXXXXXXXXXX
PDF Повернутись

SEMCHYK Iryna – Deputy Director for Education, Technology-industrial college 

of    Vinnytsia National Agrarian University, Assistant of the Administrative Management 

and Alternative Energy Sources Department, Vinnytsia National Agrarian University 

(21008, 3 Sonyachna Str., Vinnytsia, e-mail: irinazdor@ukr.net).

Annotation

The issue of energy dependence of Ukraine in recent years is very acute, because 

the development of the biofuel market in our country is at an initial level, and energy 

imports are growing every year.  The most common is the problem of energy supply and 

diversification of energy sources in order to increase the use of renewable energy sources. 

This requires marketing research and study of new segments of the world and Ukrainian 

market to determine the compliance of the strategic direction of the country's economic 

development with the challenges and needs of the world economy.  Accordingly, the 

marketing policy of agricultural enterprises of producing biofuel is also just beginning to 

develop, and the study of the main directions of its development for agricultural enterprises 

will enable the use of new areas of their activities. 

Keywords: marketing strategy, biofuel, energy dependence, business planning, market analysis.

List of references

1. Bernard, JLa Londe. (2007). Marketing managment concepts yesterday and today.

Journal of marketing. 

2.  Kaletnik, H. (2013). Biofuels: food, energy and environmental security of 

Ukraine. Bioenerhetyka [Bioenergy], 2, 12-14 [in Ukrainian].

3. Kendyuhov, O.V. (2002). Marketyng [Marketing]. Kyiv: Znannia [in Ukrainian].

4. Kyrylenko, I., Demianchyk, V., & Andriushchenko, B. (2010). Formation of the 

Ukrainian market of biofuels: background, prospects, strategies. Ekonomika APK  –

Economy of AIC, 4, 62-65 [in Ukrainian].

5. Kurdish,  R.F.  (2012).  Strategiya marketingovoyi diyalnosti  pidpriemstv APK.

[Strategy of  marketing activity of enterprises of agrarian and industrial complex].  Zbirnik 

naukovih prats VNAU: Ekonomichni nauku – Economic sciences. (Vols. 2), (pp. 115-120). 

Vinnitsa: Vinnitsa National Agrarian University [in Ukrainian].

6.  Ukrayinskiy zhurnal z  agrobiznesu «Propozitsiya» [Ukrainian Agribusiness 

Magazine «Offer»]. (n.d.).  www.  propozitsiya. com  Retieved from http://www.propozitsiya. 

com/?page=149&itemid=2783&number=91 [in Ukrainian].

7. Shved, O.M. (2009).  Perspektivi virobnitstva byiopaliva v  Ukrayini.  [Prospects 

for biofuel production in Ukraine]. Lviv: «Lvivska politehnika».[in Ukrainian]. 

8. Saliga, S.Ya. (2007)  Formuvannya strategichnogo marketingu na promislovih 

pidpriemstvah [Formation of strategic marketing at industrial enterprises].  Zaporizhzhia:

Knyha [in Ukrainian].

All journal issues

About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration

 

Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)

The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)

 

The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.

 

Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.

 

Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 450 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.