Issue №: 9 (37)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
CHARACTERISTICS OF MARKETING POLICY OF AGRICULTURAL ENTERPRISES PRODUCING BIOFUEL
SEMCHYK Iryna – Deputy Director for Education, Technology-industrial college
of Vinnytsia National Agrarian University, Assistant of the Administrative Management
and Alternative Energy Sources Department, Vinnytsia National Agrarian University
(21008, 3 Sonyachna Str., Vinnytsia, e-mail: irinazdor@ukr.net).
The issue of energy dependence of Ukraine in recent years is very acute, because
the development of the biofuel market in our country is at an initial level, and energy
imports are growing every year. The most common is the problem of energy supply and
diversification of energy sources in order to increase the use of renewable energy sources.
This requires marketing research and study of new segments of the world and Ukrainian
market to determine the compliance of the strategic direction of the country's economic
development with the challenges and needs of the world economy. Accordingly, the
marketing policy of agricultural enterprises of producing biofuel is also just beginning to
develop, and the study of the main directions of its development for agricultural enterprises
will enable the use of new areas of their activities.
1. Bernard, JLa Londe. (2007). Marketing managment concepts yesterday and today.
Journal of marketing.
2. Kaletnik, H. (2013). Biofuels: food, energy and environmental security of
Ukraine. Bioenerhetyka [Bioenergy], 2, 12-14 [in Ukrainian].
3. Kendyuhov, O.V. (2002). Marketyng [Marketing]. Kyiv: Znannia [in Ukrainian].
4. Kyrylenko, I., Demianchyk, V., & Andriushchenko, B. (2010). Formation of the
Ukrainian market of biofuels: background, prospects, strategies. Ekonomika APK –
Economy of AIC, 4, 62-65 [in Ukrainian].
5. Kurdish, R.F. (2012). Strategiya marketingovoyi diyalnosti pidpriemstv APK.
[Strategy of marketing activity of enterprises of agrarian and industrial complex]. Zbirnik
naukovih prats VNAU: Ekonomichni nauku – Economic sciences. (Vols. 2), (pp. 115-120).
Vinnitsa: Vinnitsa National Agrarian University [in Ukrainian].
6. Ukrayinskiy zhurnal z agrobiznesu «Propozitsiya» [Ukrainian Agribusiness
Magazine «Offer»]. (n.d.). www. propozitsiya. com Retieved from http://www.propozitsiya.
com/?page=149&itemid=2783&number=91 [in Ukrainian].
7. Shved, O.M. (2009). Perspektivi virobnitstva byiopaliva v Ukrayini. [Prospects
for biofuel production in Ukraine]. Lviv: «Lvivska politehnika».[in Ukrainian].
8. Saliga, S.Ya. (2007) Formuvannya strategichnogo marketingu na promislovih
pidpriemstvah [Formation of strategic marketing at industrial enterprises]. Zaporizhzhia:
Knyha [in Ukrainian].
About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
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The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
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- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "
