Issue №: 4 (70)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
COMMODITY EXPERTISE IN E-COMMERCE
VOLOSHYN Roman – Candidate of Economic Sciences, Associate Professor of the Department of Entrepreneurship and Trade, West Ukrainian National University (46009, Ternopil, 11, Lvivska Str., e-mail: roman_vol@ukr.net).
The article addresses the pressing issue of ensuring high product quality in the context of the rapid development of e-commerce. It explores the features of commodity expertise as a crucial tool for quality control, analyzing the factors influencing such expertise in both traditional and online trade. The study identifies key challenges associated with conducting commodity expertise in remote sales conditions, including indirect contact with the examined object, difficulties in product identification, limited capabilities of commodity research methods, and the increasing impact of subjective evaluations, marketing, and social tools on consumers' perceptions of product quality.
The research employs general scientific methods and approaches, including systematic analysis, observation, comparison, generalization, dialectical methods, as well as control and synthesis techniques. Through comparative analysis, the differences between traditional and e- commerce approaches to commodity expertise are identified, demonstrating the dependence of quality control in e-commerce on informal assessment tools such as ratings, consumer reviews, blogger recommendations, and expert reviews. The study highlights the shortcomings of these mechanisms due to their low objectivity, susceptibility to manipulation, and lack of professionalism.
The article proposes ways to improve the methodology of commodity expertise in e- commerce by leveraging digital technologies that can compensate for the limitations of traditional quality control methods. Key recommendations emphasize the potential of blockchain to enhance transparency in product origin and movement, the Internet of Things (IoT) for real-time monitoring of product parameters, big data analytics and artificial intelligence for detecting fraudulent reviews, ratings, and sellers, as well as 3D scanning for remote evaluation of product characteristics. Based on the findings, the study concludes that there is a need to revise the methodological foundations of commodity expertise to better regulate quality control processes in online trade.
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2. Vasylets, K.K., Sokolova, Ye.B., & Trembach, L.I. (2017). Ekspertyza v mizhnarodnii torhivli: Metodychni vkazivky ta zavdannia dlia praktychnykh zaniat dlia studentiv [Expertise in international trade: Methodological guidelines and practical tasks for students]. Kharkiv: KhDUKhT [in Ukrainian].
3. Kalinskyi, Ye.O., & Drazhnytsia, S.A. (2024). Osoblyvosti provedennia tovaroznavchykh ekspertyz iz vyznachennia kodiv tovaru zghidno z UKT ZED [Peculiarities of conducting commodity expertise to determine product codes according to the Ukrainian Classification of Goods for Foreign Economic Activity]. Visnyk Khersonskoho natsionalnoho tekhnichnoho universytetu – Bulletin of the Kherson National Technical University, 2 (89), 169–172. DOI: https://doi.org/10.35546/kntu2078-4481.2024.2.38 [in Ukrainian].
4. Nove doslidzhennia vstanovylo, shcho 91% spozhyvachiv pereviriaie vidhuky pered pokupkoiu [A new study found that 91% of consumers check reviews before purchasing]. (2024). PRO Idei – PRO Ideas. Retrieved from: https://www.proidei.com/reviews-1808/ [in Ukrainian].
5. Pro zatverdzhennia Instruktsii pro pryznachennia ta provedennia sudovykh ekspertyz ta ekspertnykh doslidzhen ta Naukovo-metodychnykh rekomendatsii z pytan pidhotovky ta pryznachennia sudovykh ekspertyz ta ekspertnykh doslidzhen: Nakaz Ministerstva yustytsii Ukrainy № 53/5 [On approval of the Instructions on the appointment and conduct of forensic examinations and expert studies and Scientific and Methodological Recommendations on the preparation and appointment of forensic examinations and expert studies: Order of the Ministry of Justice of Ukraine № 53/5]. (1998, October 8). zakon.rada.gov.ua. Retrieved from: https://zakon.rada.gov.ua/go/z0705-98 [in Ukrainian].
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9. Filieri, R. (2015). What makes online reviews helpful? A diagnosticity- adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68 (6), 1261–1270. DOI: https://doi.org/10.1016/j.jbusres.2014.11.006 [in English].
10. Gajewska, T., Zimon, D., Kaczor, G., & Madzík, P. (2020) The impact of the level of customer satisfaction on the quality of e-commerce services, International Journal of Productivity and Performance Management, 69 (4), 666–684. DOI: https://doi.org/10.1108/IJPPM-01-2019-0018 [in English].
11. He, S., Hollenbeck, B., & Proserpio, D. (2022). The market for fake reviews. Marketing Science, 41 (5), 896–921. DOI: http://dx.doi.org/10.2139/ssrn.3664992 [in English].
12. Liu, M. (2022). Analysis of cross-border e-commerce commodities in Internet of Things based on semantic traceability algorithm. Mathematical Problems in Engineering, 2022 (1). 2017827. DOI: https://doi.org/10.1155/2022/2017827 [in English].
13. Peña-García, N., Losada-Otálora, M., Pérez Auza, D., & Cruz, M. (2024). Reviews, trust, and customer experience in online marketplaces: The case of Mercado Libre Colombia. Frontiers in Communication, 9, 1460321. DOI: https://doi.org/10.3389/fcomm.2024.1460321 [in English].
14. Román, S., Riquelme, I.P., & Iacobucci, D. (2023). Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews. Journal of Business Research, 156, 113466. DOI: https://doi.org/10.1016/j.jbusres.2022.113466 [in English].
15. What is e-commerce? McKinsey & Company. (2023). mckinsey.com. Retrieved from: https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20e%20commerce/what-is-e- commerce_final.pdf [in English].
About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
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