Issue №: 4 (62)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
DEVELOPMENT OF AN AGRICULTURAL ENTERPRISE'S ECONOMIC DEVELOPMENT STRATEGY TO INCREASE ITS COMPETITIVENESS
HONCHARUK Inna – Doctor of Economic Sciences, Professor of the Department of Economics and Entrepreneurship, Vice-Rector for Scientific and Pedagogical, Scientific and Innovative Activities, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: vnaunauka2021@gmail.com).
TOMASHUK Inna – PhD in Economics, Senior Lecturer of the Department of Economics and Entrepreneurship, Vinnytsіa National Agrarian University (21008, Vinnytsіa, 3, Soniachna Str., e-mail: tomashuk.inna@ukr.net).
The article examines the main elements of forming a strategy for the economic development of an agricultural enterprise. It is noted that in conditions of the market globalization and an unstable external and internal environment, in order to ensure the competitiveness of their own products, agricultural enterprises should use effective mechanisms of strategic management. Rapid changes in the market environment and the significant impact of scientific and technological development have increased the need for strategic management of agricultural business development. It was found that the systematicity and completeness of strategic planning are one of the important methodological elements in the process of scientific understanding, and the formation of a strategy for the economic development of an agricultural enterprise is a complex and multifaceted process. It is proved that the formation of the economic development strategy of the enterprises of the agrarian sector of the economy is a complex process that includes forecasting indicators of production intensification, which are based on the methods of economic analysis, in order to prevent possible threats, taking into account the need for resources, the evaluation of alternatives and high profitability. It was concluded that the strategy of economic development of an agricultural enterprise is one of the important prerequisites for increasing the level of its competitiveness.
The use of new technologies, services, management methods for the purpose of qualitative changes in the technical and organizational policy of the enterprise is the basis of its economic development strategy, which creates competitive advantages. It is noted that increasing the quality of products and their attractiveness is one of the prerequisites for the formation of a modern strategy for the economic development of agrarian business structures. It was emphasized that expanding of own production and increasing of the market share, maintaining competitive advantages depends a lot on improving the quality of products. The basis for achieving sustainable financial results, profit maximization, and a good and reliable reputation among customers is solving the problem of improving product quality, which is an integral part of the company's development strategy. It is emphasized that the use of a balanced system of indicators in the strategic management system at the enterprise will allow to increase the effectiveness of strategic management at all its stages: starting from strategic analysis, strategy development, its implementation and ending with strategic control.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
