Issue №: 10 (38)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
DIGITAL ECONOMY AS THE BASE FOR POSITIVE IMAGE OF THE REGION FORMING
KOLIADENKO Svitlana – Doctor of Economic Sciences, Professor, Professor of
the Economic Cybernetics Department (е-mail: kolyadenkosv@ukr.net).
The article deals with the issues concerning the changes in economic processes due
to the processes of globalization of the economy what leads to significant transformations
in public life, to the loss of traits of national identity and authenticity of different
nationalities and countries, Ukraine as well. Development of economy today means mostly
the development of service sector, including the Internet. The development of the digital
economy and information technology in this process can be both a factor in enhancing the
influence of globalization processes and a factor that can prevent this destructive process,
highlighting the specific features of individual territories, forming a positive image of the
region among the Internet users. For this, the position of local authorities and the creation
and support of programs for the development of regional (urban, regional) brands,
“messages”, and content in the field of digital economy, which are designed to increase the
attractiveness of the image of the region and even increase the competitiveness of regional
goods, are important.
1. Anholt, S. (2007). Competitive Identity – the New Brand Management for
Nations, Cities and Regions. Palgrave Macmillan, р. 134.
2. Al Ries, & Jack Trout (2001). Positioning: The Battle for Your Mind. McGraw-Hill Education. 273р.
3. Makarenko, M.V. (2012). Imidzh rehionu iak holovnyj chynnyk joho
konkurentospromozhnosti [The image of the region as a major factor in its
competitiveness]. Aktual'ni problemy ekonomiky − Actual problems of the economy, 2, 180-187 [in Ukrainian].
4. Sadovyj, V.O., Mohyl'na, N.O., & Omel'ianenko, V. A. (2009). Imidzh rehionu
iak faktor zaluchennia inozemnykh i vnutrishnikh investytsij [The image of the region as a
factor of attraction of foreign and domestic investments]. Mekhanizm rehuliuvannia
ekonomiky − The mechanism of regulation of the economy, 3, 282-287 [in Ukrainian].
5. Krykun, T.Ye. (2014). Teoretychni osnovy formuvannia mizhnarodnoho imidzhu
krainy v systemi derzhavnoho upravlinnia [Theoretical foundations of formation of the
international image of the country in the system of public administration]. Naukovyj visnyk
Akademii munitsypal'noho upravlinnia − Scientific Herald of the Academy of Municipal
Management, 2, 218-230 [in Ukrainian].
6. Hubers'kyj, L.V. (2004). Imidzh Ukrainy mizhnarodnyj Ukrains'ka
dyplomatychna entsyklopediia [The Image of Ukraine International Ukrainian Diplomatic
Encyclopedia]. Kyiv: Znannia Ukrainy [in Ukrainian].
7. Kislov, D.V. (2014). Imidzh krainy u prostori sotsiokul'turnykh komunikatsi
[The image of the country in the space of socio-cultural communications]. Derzhava ta
rehiony − State and regions, 2, 15-19 [in Ukrainian].
8. Zinchenko, O. A. (2017). Osoblyvosti ta strukturni komponenty potentsialu
rehional'noho imidzhu [Features and structural components of the potential of the regional
image]. Sotsial'no ekonomichnyj rozvytok rehioniv v konteksti mizhnarodnoi intehratsii −
Socio-economic development of regions in the context of international integration, 27, 231-235 [in Ukrainian].
9. Kuzyak, V.V. & Doobush, Yu.Ya. (2013). Kon'iunktura tovarnykh rynkiv
[Market conditions of commodity markets]. http://nebotan.info/conditions. Retrieved from
http://nebotan.info/conditions/kondratieff.php [in Ukrainian].
10. Masenborh, T. L. (2001). Measuring the Digital Economy. U.S. Bureau of the
Census.
About journal
051 Economics
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073 Management
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "
