Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 10 (38)

Published: 2018.11.23

DOI: XX.XXXXX/XXXXXXXXXXXXX

Description:
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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DIGITAL ECONOMY AS THE BASE FOR POSITIVE IMAGE OF THE REGION FORMING

DOI: XX.XXXXX/XXXXXXXXXXXXX

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KOLIADENKO Svitlana – Doctor of Economic Sciences, Professor, Professor of

the Economic Cybernetics Department (е-mail: kolyadenkosv@ukr.net).

Annotation

The article deals with the issues concerning the changes in economic processes due

to the processes of globalization of the economy what leads to significant transformations

in public life, to the loss of traits of national identity and authenticity of different

nationalities and countries, Ukraine as well. Development of economy today means mostly

the development of service sector, including the Internet. The development of the digital

economy and information technology in this process can be both a factor in enhancing the

influence of globalization processes and a factor that can prevent this destructive process,

highlighting the specific features of individual territories, forming a positive image of the

region among the Internet users. For this, the position of local authorities and the creation

and support of programs for the development of regional (urban, regional) brands,

“messages”, and content in the field of digital economy, which are designed to increase the

attractiveness of the image of the region and even increase the competitiveness of regional

goods, are important.

Keywords: digital economic, image of the region, digitalization, social networks, message, regional branding.

List of references

1. Anholt, S. (2007). Competitive Identity – the New Brand Management for

Nations, Cities and Regions. Palgrave Macmillan, р. 134.

2. Al Ries, & Jack Trout (2001). Positioning: The Battle for Your Mind. McGraw-Hill Education. 273р.

3. Makarenko, M.V. (2012). Imidzh rehionu iak holovnyj chynnyk joho

konkurentospromozhnosti [The image of the region as a major factor in its

competitiveness]. Aktual'ni problemy ekonomiky − Actual problems of the economy, 2, 180-187 [in Ukrainian].

4. Sadovyj, V.O., Mohyl'na, N.O., & Omel'ianenko, V. A. (2009). Imidzh rehionu

iak faktor zaluchennia inozemnykh i vnutrishnikh investytsij [The image of the region as a

factor of attraction of foreign and domestic investments]. Mekhanizm rehuliuvannia

ekonomiky − The mechanism of regulation of the economy, 3, 282-287 [in Ukrainian].

5. Krykun, T.Ye. (2014). Teoretychni osnovy formuvannia mizhnarodnoho imidzhu

krainy v systemi derzhavnoho upravlinnia [Theoretical foundations of formation of the

international image of the country in the system of public administration]. Naukovyj visnyk

Akademii munitsypal'noho upravlinnia − Scientific Herald of the Academy of Municipal

Management, 2, 218-230 [in Ukrainian].

6. Hubers'kyj, L.V. (2004). Imidzh Ukrainy mizhnarodnyj Ukrains'ka

dyplomatychna entsyklopediia [The Image of Ukraine International Ukrainian Diplomatic

Encyclopedia]. Kyiv: Znannia Ukrainy [in Ukrainian].

7. Kislov, D.V. (2014). Imidzh krainy u prostori sotsiokul'turnykh komunikatsi

[The image of the country in the space of socio-cultural communications]. Derzhava ta

rehiony − State and regions, 2, 15-19 [in Ukrainian].

8. Zinchenko, O. A. (2017). Osoblyvosti ta strukturni komponenty potentsialu

rehional'noho imidzhu [Features and structural components of the potential of the regional

image]. Sotsial'no ekonomichnyj rozvytok rehioniv v konteksti mizhnarodnoi intehratsii −

Socio-economic development of regions in the context of international integration, 27, 231-235 [in Ukrainian].

9. Kuzyak, V.V. & Doobush, Yu.Ya. (2013). Kon'iunktura tovarnykh rynkiv

[Market conditions of commodity markets]. http://nebotan.info/conditions. Retrieved from

http://nebotan.info/conditions/kondratieff.php [in Ukrainian].

10. Masenborh, T. L. (2001). Measuring the Digital Economy. U.S. Bureau of the

Census.

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).