Economy, finances, management: Topical issues of science and practical activity


Issue №: 10 (38)

Published: 2018.11.23

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

Read about journal


PDF Повернутись

KOLIADENKO Svitlana – Doctor of Economic Sciences, Professor, Professor of 

the Economic Cybernetics Department (е-mail: kolyadenkosv@ukr.net).


The article deals with the issues concerning the changes in economic processes due 

to the processes of globalization of the economy what leads to significant transformations 

in public life, to the loss of traits of national identity and authenticity of different 

nationalities and countries, Ukraine as well. Development of economy today means mostly 

the development of service sector, including the Internet. The development of the digital 

economy and information technology in this process can be both a factor in enhancing the 

influence of globalization processes and a factor that can prevent this destructive process, 

highlighting the specific features of individual territories, forming a positive image of the 

region among the Internet users. For this, the position of local authorities and the creation 

and support of programs for the development of regional (urban, regional) brands, 

“messages”, and content in the field of digital economy, which are designed to increase the 

attractiveness of the image of the region and even increase the competitiveness of regional 

goods, are important. 

Keywords: digital economic, image of the region, digitalization, social networks, message, regional branding.

List of references

1.  Anholt, S. (2007). Competitive Identity  –  the New Brand Management for 

Nations, Cities and Regions. Palgrave Macmillan, р. 134.

2.  Al Ries, & Jack Trout (2001). Positioning: The Battle for Your Mind. McGraw-Hill Education. 273р.

3.  Makarenko, M.V. (2012). Imidzh rehionu iak holovnyj chynnyk joho 

konkurentospromozhnosti [The image of the region as a major factor in its 

competitiveness].  Aktual'ni problemy ekonomiky − Actual problems of the economy, 2, 180-187 [in Ukrainian]. 

4.  Sadovyj,  V.O., Mohyl'na, N.O., & Omel'ianenko, V. A. (2009). Imidzh rehionu 

iak faktor zaluchennia inozemnykh i vnutrishnikh investytsij [The image of the region as a 

factor of attraction of foreign and domestic investments].  Mekhanizm rehuliuvannia 

ekonomiky − The mechanism of regulation of the economy, 3, 282-287 [in Ukrainian].

5.  Krykun, T.Ye. (2014). Teoretychni osnovy formuvannia mizhnarodnoho imidzhu 

krainy v systemi derzhavnoho upravlinnia [Theoretical foundations of formation of the 

international image of the country in the system of public administration]. Naukovyj visnyk 

Akademii munitsypal'noho upravlinnia − Scientific Herald of the Academy of Municipal 

Management, 2, 218-230 [in Ukrainian].

6.  Hubers'kyj, L.V. (2004). Imidzh Ukrainy mizhnarodnyj Ukrains'ka 

dyplomatychna entsyklopediia [The Image of Ukraine International Ukrainian Diplomatic 

Encyclopedia]. Kyiv: Znannia Ukrainy [in Ukrainian].

7.  Kislov, D.V. (2014). Imidzh krainy u prostori sotsiokul'turnykh komunikatsi 

[The image of the country in the space of socio-cultural communications].  Derzhava ta 

rehiony − State and regions, 2, 15-19 [in Ukrainian].

8.  Zinchenko, O. A. (2017). Osoblyvosti ta strukturni komponenty potentsialu 

rehional'noho imidzhu [Features and structural components of the potential of the regional 

image].  Sotsial'no ekonomichnyj rozvytok rehioniv v konteksti  mizhnarodnoi intehratsii − 

Socio-economic development of regions in the context of international integration, 27, 231-235 [in Ukrainian].

9.  Kuzyak, V.V. & Doobush, Yu.Ya. (2013). Kon'iunktura tovarnykh rynkiv 

[Market conditions of commodity markets]. http://nebotan.info/conditions. Retrieved from 

http://nebotan.info/conditions/kondratieff.php [in Ukrainian].

10.  Masenborh, T. L. (2001). Measuring the Digital Economy. U.S. Bureau of the 


All journal issues

About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration


Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)

The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)


The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 250 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "