Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 3 (69)

Published: 2024.09.17

DOI: 10.37128/2411-4413-2024-3

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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ECONOMIC EFFICIENCY OF USING SMART TECHNOLOGIES IN THE TOURISM AND RECREATION INDUSTRY

DOI: 10.37128/2411-4413-2024-3-6

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HOLOVNIA Оlena – Doctor of Economics, Professor of the Department of Business and Service, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str.,e-mail: ellens@meta.ua).

LEONTIEV Ihor – Postgraduate Student of the Second Year of Study of the Department of Business and Service, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Sonyachna St., e-mail: leontiev3igor@gmail.com).

Annotation

The article studies the economic efficiency of using elements of smart technologies in the tourism and recreation industry. Particular attention is paid to the model of a tourist destination, which includes attractions, facilities, infrastructure, transportation and hospitality industry. This model consists of a set of interdependent elements that create a unique tourist product. The article explores the tools that can contribute to the economic growth in the tourism and recreation industry with the help of smart technologies. The key elements of interaction within the concept of smart tourism are identified. In today's world, the increasing use of smart technologies is transforming the tourism and recreation industry, revealing new opportunities and challenges. The results of the analysis show that smart tourism has its own characteristics, which are manifested in the spatial aspect and in the functional approach to the management of tourist attractions and destinations. The article also explores the economic aspects of the use of smart technologies in the tourism and recreation sector, in particular their impact on business models, management efficiency, and consumer behavior of tourists. For example, the authors consider such aspects as the introduction of interactive applications for travelers, the use of smart devices to ensure the comfort and safety of tourists, and the impact of modern technologies on marketing strategies and ways of communicating with customers in the hospitality industry. The model of tourist destinations that depends on technology, information and innovation is presented, global distribution systems (GDS) which are widely used for airline ticketing are analyzed, and a SWOT analysis which is an important tool for travel agencies to navigate the complexities of the tourism industry is conducted. With the growing general interest in tourism and recreation, the use of smart technologies can be a key factor in improving the competitiveness of businesses in this sector and meeting the needs of modern travelers.

Keywords: economic efficiency, smart technologies, tourism, tourism and recreation industry, information technologies, tourist destination, SWOT analysis

List of references

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).