Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 2 (56)

Published: 2021.06.29

DOI: 10.37128/2411-4413-2021-2

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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FORMATION OF COMPETITIVE ADVANTAGES OF RESTAURANT BUSINESS IN UKRAINE UNDER THE CONDITIONS OF EUROPEAN INTEGRATION

DOI: 10.37128/2411-4413-2021-2-13

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STAVSKA Uliya – Candidate of Economic Sciences, Associate Professor, Head of the Department of International Management, Hotel and Restaurant Business and Tourism, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: usv.urf@ukr.net).

YAHNO Ludmila – Teacher-Methodologist, Separate structural subdivision «Nemyriv Professional College of Construction, Economics and Design of Vinnytsia National Agrarian University» (22800, Vinnytsia region, Nemyriv, 29, Gymnasium Str., e-mail: nfcbed.vnau@gmail.com).

Annotation

The article examines the process of intensive development and globalisation of the restaurant business in Ukraine as a part of the service sector of the economy exposed to many factors different in strength, duration and areas of influence in the context of European integration.

The article is devoted to the consideration of positive and negative factors influencing the development of hospitality. Among them are extensive and intensive. The development of hotel-restaurant business, its impact on the quality of life of citizens of Ukraine is considered. Particular attention has been paid to the changes and approaches which took place in the work of restaurants in pandemic and quarantine restrictions. The analysis of development of restaurant economy of Ukraine in 2003-2020 was carried out. There was a significant reduction in restaurants during 2014 - 2020.

The direct dependence of the state of the restaurant industry of Ukraine on the development of its economy has been substantiated. It has been proved that the enterprises of the hospitality industry are gaining popularity, intensive development in conditions of political and economic stability, stable economic situation of visitors to restaurants, as well as preserved cultural heritage. Thus development of restaurant business is carried out in the conditions of European integration under the approved programmes. There is an introduction of new forms and methods of service. The analysis shows the relationship between the development of the restaurant business and integration processes.

As a result of the study, an algorithm for assessing the level of competitiveness of restaurants was developed. The key criteria for the competitiveness of the restaurants have been established, namely: the level of customer satisfaction, quality of services provided, efficiency of management and organization processes in the restaurants, the level of corporate and social responsibility, competitive strategy of the restaurant and the competitive environment.

Keywords: restaurant business, factors, facility, service, hospitality industry, development, process.

List of references

1. Aleksandrovova, V.О. (2017). Vyznachennia chynnykiv ta yikh vplyv na rozvytok hotelno-restorannoho biznesu [Identification of factors and their impact on the development of hotel and restaurant business]. Visnyk Natsionalnoho tekhnichnoho universytetu «KРІ». Serija: Ekonomichni nauky – Bulletin of the National Technical University «Kharkiv Polytechnic Institute». Series: Economic Sciences, 45 (1266), 89-92 [in Ukranian].

2. Kliueva, Yu.S. (2019). Problemu sovershenstvovanyia servysa na predpryiatyiakh hostynychno-restorannoho kompleksa [Problems of improving service at the enterprises of the hotel and restaurant complex]. Voprosu upravlenyia – Management issues, 3 (58). Retrieved from: https://journal-management.com/issue/2019/03/24 [in Russian].

3. Panova, D.A. (2019). Vlyianye restorannoho byznesa na еkonomycheskoe razvytye stranu [The influence of the restaurant business on the economic development of the country]. Molodoi uchenii – Young scientist, 14 (252), 114-116 [in Russian].

4. Pjatnycjka, Gh.T. & Najdjuk V.S. (2017). Suchasni trendy rozvytku restorannogho ghospodarstva v Ukrajini [The modern trends in the development of the restaurant industry in Ukraine]. Ekonomika ta derzhava – Economy and state, 9, 66-73 [in Ukranian].

5. Pjatnycjka, Gh.T. (2007). Restoranne hospodarstvo Ukrainy: rynkovi transformatsii, innovatsiinyi rozvytok, strukturna pereoriientatsiia [Restaurant industry of Ukraine: market transformations, innovative development, structural reorientation]. Kyiv:KNEU [in Ukranian].

6. Tabenska O.I. (2018). Innovatsiini tendentsii rozvytku restorannoho biznesu [Innovative trends in the restaurant business]. Ekonomika. Finansy. Pravo – Economics. Finance. Law, 4/2, 24-27 [in Ukranian].

7. Hroniki krizisa biznesa: kogo v Ukraine bol’she vsego nakroet shtormom koronavirusa [Chronicles of the business crisis: who in Ukraine will be most covered by a coronavirus storm]. epravda.com.ua. Retrieved from: https://www.epravda.com.ua/rus/publications/2020/03/ 19/658296 [in Russian].

8. Bloom J. How are food supply networks coping with coronavirus? BBC News. bbc.com. Retrieved from: https://www.bbc.com/news/business-52020648 [in English].

9. Mulford Hoyos, M., Vergara Castro, L. & Plata, de Plata D. (2014). Tienda virtual: social market Colombia. Multiciencias, 268-275 [in English].

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).