Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 1 (63)

Published: 2023.05.12

DOI: 10.37128/2411-4413-2023-1

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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HoReCa MARKET DURING THE WAR IN UKRAINE: CURRENT STATE AND KEY TRENDS

DOI: 10.37128/2411-4413-2023-1-4

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STAVSKA Uliya – Candidate of Economical Science, Associate Professor, Head of the Department of International Management, Hotel and Restaurant Business and Tourism, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: usv.urf@ukr.net).

Annotation

The article researches the current state of the HoReCa market in Ukraine. It is noted that the specificity of the HoReCa market is that everything is focused on potential customers of a particular restaurant, hotel or other establishment. Features of the HoReCa market in Ukraine are described. The structuring of the domestic food market was carried out and it was found that more than 50% are occupied by restaurants and cafes. At the same time, a reduction in hotels and a low concentration of visitors to food establishments compared to European counterparts were noted.

An analysis of the activity indicators of the subjects of the hotel and restaurant sector in Ukraine for the period 2018-2022 was carried out in physical and monetary terms. A marketing study of the current situation of the HoReCa market was conducted, taking into account the military situation in Ukraine, namely: the dynamics of development indicators and the capacity of this market; sales structure, taking into account the variety of food products of restaurant establishments of different forms of ownership; the cost of raw materials of suppliers depending on the region of Ukraine, as well as the variability of food by the region, types of hotel and restaurant establishments. The economic activity of the most powerful entities of the HoReCa market in Ukraine, their investment attractiveness and the risks that may threaten it have been studied.

The most noticeable current trends in the HoReCa market of Ukraine, which has received their further development in the future, including during the war, were evaluated, namely: Dark Kitchen or a kitchen without a restaurant; shop-restaurant, shop-cafe and other combinations; Drive In or the concept of in-car service; Food Box or the concept of delivering «food kits» with step-by-step recipes for cooking «restaurant» dishes; vending machines – food preparation and sales jobs.

Problem areas of the restaurant activity were investigated. The emergence of new restaurants in 2022 in the central and western regions of the country was studied. The specific trends of the changes in the structure of demand for food products in the HoReCa market of Ukraine in 2022 are characterized.

Keywords: HoReCa market, hotel and restaurant sphere, cafe, food products, service concept, quality of goods and services.

List of references

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2. Viina i hostynnist. Novi zaklady lita – serpen 2022 roku [War and hospitality. New facilities for summer – August 2022]. restaurant-consulting.com.ua. Retrieved from: https://restaurant-consulting.com.ua/uk/vijna-i-gostinnist-novi-zakladi-lita-serpen-2022-roku [in Ukrainian].

3. Hrosul, V.A., & Balatska, N.Yu. (2020). Model otsinky mozhlyvostei rozvytku pidpryiemstv restorannoho biznesu Ukrainy v umovakh pandemii COVID-19 [A model for assessing the development opportunities of restaurant business enterprises of Ukraine in the conditions of the COVID-19 pandemic]. Vcheni zapysky Tavriiskoho natsionalnoho universytetu imeni V.I. Vernadskoho, seriia «Ekonomika i upravlinnia» – Academic notes of the Tavriysky National University named after V.I. Vernadskyi, «Economics and Management» series, 31 (70), 3, 121-126. DOI: https://doi.org/10.32838/2523-4803/70-3-20 [in Ukrainian].

4. Z pochatku viiny v Ukraini zakrylosia blyzko 7 tysiach restoraniv ta kafe [Since the beginning of the war, about 7,000 restaurants and cafes have closed in Ukraine]. voxukraine.org. Retrieved from: https://voxukraine.org/rynok-horeca-pid-chas-vijny- potochnyj-stanta-klyuchovi-tendentsiyi/ [in Ukrainian].

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10. Spozhyvannia produktiv kharchuvannia HoReCa v Ukraini: vid karantynnykh obmezhen do realii viiny [HoReCa food consumption in Ukraine: from quarantine restrictions to the realities of war]. pro-consulting.ua. Retrieved from: https://pro-consulting.ua/ua/pressroom/potreblenie-produktov-pitaniya-v-horeca-v-ukraine-ot-karantinnyh-ogranichenij-k-realiyam-vojny [in Ukrainian].

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13. Trendy kharchovoi industrii 2023 vid lideriv rynku [Food industry trends 2023 from market leaders]. horeca-ukraine.com. Retrieved from: https://horeca-ukraine.com/lideri-harchovoi-industrii-diljatsja-trendami-2023/ [in Ukrainian].

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

History of the journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).