Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 6 (46)

Published: 2019.08.13

DOI: 10.37128/2411-4413-2019-6

Description:
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

Read about journal

INFLUENCE OF SOCIO-ECONOMIC FACTORS ON CONSUMER DEMAND FORMATION

DOI: 10.37128/2411-4413-2019-6-3

PDF Повернутись

BROYAKA Antonina – Candidate of Economic Sciences, Associate Professor of the Department

of Economics, Vinnytsia National Agrarian University (3, Soniachna Str., Vinnytsia, 21008; e-mail:

broyaka@vsau.vin.ua).

Annotation

The article is devoted to the study of modern approaches to the formation of consumer demand. The

classification of the types of various factors influencing the consumer's behavior and deciding on the

purchase of a product or service has been made, on the basis of which the types of consumption are

distinguished. Given the advent of the era of consumerism, the attention is paid to the network effects, in

particular the Bandwagon effect and the Snob effect. Their influence on the consumer from the point of

view of economic theory is considered and the result of their influence on the consumer demand by means

of the graphical models is illustrated. The analysis of consumption peculiarities in Ukraine in modern

conditions, which are conditioned by the differentiation of the standard of living of the population, has

been carried out. The dynamics of changes in the volume and structure of income and expenditure by

Ukrainians has been investigated. The decline in purchasing power and increase in signs of deprivation

of domestic consumers is revealed, which is confirmed, among other factors, with decrease in food

consumption over the last five years by all types of products. Recommendations on measures aimed at

stimulating consumer demand growth are given.

Keywords: consumer demand, consumer behavior, imitation effect, snob effect, income, cost, purchasing power.

List of references

Bazherina K.V., Chernenko O.V., Afanasyeva K.O. (2018) Zmina spozhyvchoi povedinky ukraintsiv v umovakh kryzy [Changes in consumer behavior in times of crisis]. Efektyvna ekonomika - Effective economy. vol. 4. Retrieved from http://www.economy.nayka.com.ua/?op=1&z=6281 [in Ukrainian].
Bondarchuk T.V. (2016). Model povedinky spozhyvacha: teoretyko-metodolohichni aspekty [Consumer behavior model: theoretical and methodological aspects]. Hlobalni ta natsionalni problemy ekonomiky - Global and national problems of the economics, Vol. 11, pp. 3 – 7 [in Ukrainian].
Broyaka A.A. (2019). Povedinka spozhyvacha v suchasnii rynkovii ekonomitsi [Consumer behavior in the modern market economy]. Ekonomika, finansy, menedzhment: aktualni pytannia nauky ta praktyky -Economics, finance, management: topical issues of science and practical activity. № 4, р 32- 40. DOI: 10.37128/2411-4413-2019-4-4 [in Ukrainian].
Hurzhyi T.O. (2018). Nerivnist yak faktor rostu bidnosti ta vymyrannia serednoho klasu.
[Inequality as a factor in the growth of poverty and the extinction of the middle class]. Prychornomorski ekonomichni studii - Black Sea Economic Studies. Vol. 30-2, pp. 52-56. [in Ukrainian].
Derzhavna sluzhba statystyky Ukrayiny [Official site of the State Statistics Service of Ukraine]. Retrieved from http://www.ukrstat.gov.ua/ [in Ukrainian].
Yevtushevska O.V. (2014). Osnovni vydy spozhyvannia ta yoho vplyv na pryrodno- resursnyi potentsial [Main types of consumption and its impact on an ecological potential]. Efektyvna ekonomika -Effective economy. vol. 11. Retrieved from http://www.economy.nayka.com.ua/?op=1&z=3496 [in Ukrainian].
Yevtushevska O.V. (2016). Osoblyvosti povedinky spozhyvachiv na rynku v suchasnykh umovakh [Peculiarities of consumers’ behavior on market under modern conditions]. Investytsii: praktyka ta dosvid - Investments: practice and experience, # 20, pp. 22 – 24 [in Ukrainian].
Zhovkovska T. (2017). Formuvannia modeli povedinky spozhyvacha [Forming the model of consumer behavior]. Ekonomichnyi dyskurs – The Economic Discourse, Issue 2, pp. 9 – 18 [in Ukrainian].
Zvit pro rezultaty analizu vykonannia zakhodiv z realizatsii stratehii podolannia bidnosti [Report on the results of the analysis of the implementation of measures to implement the poverty reduction strategy] (2018). Kyiv: Rozrakhunkova palata – Court of Accounts, 94 p. Retrieved from http://www.ac-rada.gov.ua/doccatalog/document/16757712/Zvit_23-3_2018.pdf [in Ukrainian].
Kapravyi V.V., Bondarchuk A.B. (2015). Vykorystannia efektu Torsteina Veblena z metoiu zbilshennia obsiahiv realizatsii tovariv demonstratsiinoho spozhyvannia v umovakh spozhyvchoi kryzy [Using the Thorstein Veblen Effect to Increase Sales of Demonstration Consumption Products in a Consumer Crisis]. Formuvannia rynkovykh vidnosyn v Ukraini - Market Relations Development in Ukraine. №4 (167), pp. 123-127. [in Ukrainian].
Postanova Kabinetu Ministriv Ukrainy vid 27 hrudnia 2018 roku № 1176 pro zminy do Postanovy Kabinetu Ministriv Ukrainy vid 6 serpnia 2014 roku № 409 «Pro vstanovlennia derzhavnykh sotsialnykh standartiv u sferi zhytlovo-komunalnoho obsluhovuvannia» [Resolution of the Cabinet of Ministers of Ukraine of December 27, 2018 No. 1176 amending the Cabinet of Ministers of Ukraine Decree of August 6, 2014 # 409 “On Establishing State Social Standards in the Housing and Communal Services”] (2018). Legislation of Ukraine. Retrieved from: https://zakon.rada.gov.ua/laws/show/409-2014-%D0%BF [in Ukrainian].

All journal issues

About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

History of the journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).