Economy. Finances. Management: topical issues of science and practical activity


Issue №: 6 (46)

Published: 2019.12.24

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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BROYAKA Antonina – Candidate of Economic Sciences, Associate Professor of the Department 

of Economics, Vinnytsia National Agrarian University (3, Soniachna Str., Vinnytsia, 21008; e-mail: 



The article is devoted to the study of modern approaches to the formation of consumer demand. The 

classification of the types of various factors influencing the consumer's behavior  and deciding on the 

purchase of a product or service has been made, on the basis of which the types of consumption are 

distinguished. Given the advent of the era of consumerism, the  attention is paid to the network effects, in 

particular the Bandwagon  effect and the Snob effect. Their influence on the consumer from the point of 

view of economic theory is considered and the result of their influence on the consumer demand by means 

of  the  graphical models is illustrated. The analysis of consumption peculiarities in Ukraine in modern 

conditions, which are conditioned by the differentiation of the standard of living of the population, has 

been carried out. The dynamics of changes in the volume and structure of income and expenditure by 

Ukrainians has been investigated. The decline in purchasing power and increase in signs of deprivation 

of domestic consumers is revealed, which is confirmed, among other factors,  with  decrease in food 

consumption over the last five years by all types of products. Recommendations on measures aimed at 

stimulating consumer demand growth are given.

Keywords: consumer demand, consumer behavior, imitation effect, snob effect, income, cost, purchasing power.

List of references

1.  Bazherina K.V., Chernenko O.V., Afanasyeva K.O. (2018) Zmina spozhyvchoi povedinky ukraintsiv 

v umovakh kryzy [Changes in consumer behavior in times of crisis]. Efektyvna ekonomika  -  Effective economy.

vol. 4. Retrieved from http://www.economy.nayka.com.ua/?op=1&z=6281 [in Ukrainian].

2.  Bondarchuk T.V. (2016). Model povedinky spozhyvacha: teoretyko-metodolohichni aspekty 

[Consumer behavior model: theoretical and methodological  aspects].  Hlobalni ta natsionalni problemy 

ekonomiky - Global and national problems of the economics, Vol. 11, pp. 3 – 7 [in Ukrainian].

3.  Broyaka A.A. (2019). Povedinka spozhyvacha v suchasnii rynkovii ekonomitsi  [Consumer behavior 

in the modern market economy].  Ekonomika, finansy, menedzhment: aktualni pytannia nauky ta praktyky  -Economics, finance, management: topical issues of science and practical activity. №   4, р 32- 40  [in Ukrainian].  

4.  Hurzhyi T.O. (2018). Nerivnist yak faktor rostu bidnosti ta vymyrannia serednoho klasu. 

[Inequality as a factor in the growth of poverty and the extinction of the middle class].  Prychornomorski 

ekonomichni studii - Black Sea Economic Studies. Vol. 30-2, pp. 52-56. [in Ukrainian].  

5.  Derzhavna sluzhba statystyky Ukrayiny [Official site of the State Statistics Service of Ukraine]. 

Retrieved from http://www.ukrstat.gov.ua/ [in Ukrainian].

6.  Yevtushevska O.V. (2014). Osnovni vydy spozhyvannia ta yoho vplyv na pryrodno- resursnyi 

potentsial [Main types of consumption and its impact on an ecological potential].  Efektyvna ekonomika  -Effective economy.  vol. 11.  Retrieved from http://www.economy.nayka.com.ua/?op=1&z=3496 [in Ukrainian].

7.  Yevtushevska O.V. (2016). Osoblyvosti povedinky spozhyvachiv na rynku v suchasnykh 

umovakh [Peculiarities of consumers’ behavior on market under modern conditions]. Investytsii: praktyka 

ta dosvid - Investments: practice and experience, # 20, pp. 22 – 24 [in Ukrainian].

8.  Zhovkovska T. (2017).  Formuvannia modeli povedinky spozhyvacha [Forming the model  of 

consumer behavior]. Ekonomichnyi dyskurs – The Economic Discourse, Issue 2, pp. 9 – 18 [in Ukrainian].

9.  Zvit pro rezultaty analizu vykonannia zakhodiv z realizatsii stratehii podolannia bidnosti [Report 

on the results of the analysis of the implementation of measures to implement the poverty reduction 

strategy] (2018). Kyiv: Rozrakhunkova palata – Court of Accounts, 94 p. Retrieved from http://www.ac-rada.gov.ua/doccatalog/document/16757712/Zvit_23-3_2018.pdf [in Ukrainian].

10.   Kapravyi V.V., Bondarchuk A.B. (2015). Vykorystannia efektu Torsteina Veblena z metoiu 

zbilshennia obsiahiv realizatsii tovariv demonstratsiinoho spozhyvannia v umovakh spozhyvchoi kryzy 

[Using the Thorstein Veblen Effect to Increase Sales of Demonstration Consumption Products in a 

Consumer Crisis].  Formuvannia rynkovykh vidnosyn v Ukraini  -  Market Relations Development in 

Ukraine.  №4 (167), pp. 123-127. [in Ukrainian].

11.   Postanova Kabinetu Ministriv Ukrainy vid 27 hrudnia 2018 roku № 1176 pro zminy do 

Postanovy Kabinetu Ministriv Ukrainy vid 6 serpnia 2014 roku № 409 «Pro vstanovlennia derzhavnykh 

sotsialnykh standartiv u sferi zhytlovo-komunalnoho obsluhovuvannia» [Resolution of the Cabinet of 

Ministers of Ukraine of December 27, 2018 No. 1176 amending the Cabinet of Ministers of Ukraine 

Decree of August 6, 2014 #  409 “On Establishing State Social Standards in the Housing and Communal 

Services”] (2018).  Legislation of Ukraine.  Retrieved from: https://zakon.rada.gov.ua/laws/show/409-2014-%D0%BF [in Ukrainian].

12.  Pro zatverdzhennia Metodyky kompleksnoi otsinky bidnosti. Nakaz Ministerstva sotsialnoi 

polityky Ukrainy, Ministerstva ekonomichnoho rozvytku i torhivli Ukrainy, Ministerstva finansiv Ukrainy, 

Derzhavnoi sluzhby statystyky Ukrainy, Natsionalnoi akademii nauk Ukrainy vid 18.05.2017  № 

827/403/507/113/232 [On approval of the Comprehensive Poverty Assessment Methodology. Order of the 

Ministry of Social Policy of Ukraine, Ministry of Economic Development and Trade of Ukraine, Ministry 

of Finance of Ukraine, State Statistics Service of Ukraine, National Academy of Sciences of Ukraine of 

18.05.2017 # 827/403/507/113/232].  (2017).  Legislation of Ukraine.  Retrieved  from: 

https://zakon.rada.gov.ua/laws/show/z0728-17?lang=uk [in Ukrainian].

13.  Reshetnikova I.L., Sahaidak M.P. (2016).  Vplyv ekonomichnoi kryzy na povedinku 

vitchyznianykh spozhyvachiv i spryiniattia innovatsii [The impact of the economic crisis on domestic 

consumers behavior and perception of innovation]. Marketynh i menedzhment innovatsii - Marketing and 

Management of Innovations, № 4. pp. 191-205 [in Ukrainian]. 

14.  Siusel Yu.  (2017).  Sotsiofilosofskyi aspekt spozhyvatskoi povedinky yak komunikatyvnoi dii : 

monohrafiia  [Sociophilosophical aspect of consumer behavior as a communicative action: a monograph].

Kyiv : TOV «NVP «Interservis», 182 p. [in Ukrainian].

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About journal

Topics of the journal:

Economy. Finances. Management: Topical Issues of Science and Practice ”presents on its pages the following topics:

  • Theory and history of economic thought
  • Development of productive forces and industrial relations
  • Economics and efficiency of production and economic activity
  • Economics of environmental management and protection of the environment
  • Demography, labor economics, social economy and politics
  • Innovative and investment activities
  • Problems of economic and social policy
  • Business and entrepreneurship
  • Market. Pricing. Infrastructure
  • Logistics and transport
  • Management and marketing
  • Mathematical methods, models and information technologies in economics
  • Social sphere. Development of territories
  • World Economy and Foreign Economic Activity
  • Institutional problems of economics, finance, management and law
  • Practical aspects of development of production systems and society
  • Financial security and tax policy
  • Accounting, analysis and audit
  • Discussions
  • The opinion of a young scientist
  • Testing of economic research
  • Economics, Finance and Management News
  • Legislation news
  • Publications on topical problems of economics, finance and management
Key information:
ISSN (print): 2411-4413
DOI: -

The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.


The purpose of the journal "Economics. Finances. Management: Topical Issues of Science and Practice »is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 250 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”ECONOMY. FINANCES. MANAGEMENT: topical issues of science and practice. "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy. Finances. Management: Topical Issues of Science and Practice ”(Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "