Issue №: 3(43)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
LOGISTICS OF ONLINE TRADE IN THE CONTEXT OF GLOBALIZATION OF THE DIGITAL ECONOMY
POTAPOVA Nadiya – Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Modeling and Information Technologies in the Economy, Vinnytsia National Agrarian University (21008, Vinnytsia 3 Sonyachna Str., email: potapova.nadin@gmail.com).
The article highlights the issues of organization and functioning of logistics of online trade in the context of globalization of economic relations based on the introduction of modern digital information and communication technologies. The influence of digital economy on the changes in the forms of trade operations and the peculiarities of their organization in the Internet is studied. The differences between online and offline trading are estimated, as a result of which there is a propensity and loyalty of consumers to online purchases. The essence of logistics of online trade and features of its formation with the use of elements of virtual relationships with customers and suppliers are revealed.
The article uses statistical data on the development of information and communication technologies in enterprises of Ukraine and open data of EU statistics for the period 2014-2018. The economic analysis of indicators of access to the Internet, e-Commerce operations and logistics for the service of electronic orders at the enterprises of Ukraine and the European Union allowed to determine the main trends that have developed in the digitalization of logistics of online trade and to assess the impact of digital platforms on global changes in trade.
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About the journal
С1 Economics and International Economic Relations (by specialization)
D1 Accounting and Taxation
D2 Finance, Banking, Insurance and Stock Market
D3 Management
D4 Public Management and Administration
D5 Marketing
D7 Trade
J3 Tourism and Recreation
Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).

