Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 2 (60)

Published: 2022.08.30

DOI: 10.37128/2411-4413-2022-2

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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MAIN DIRECTIONS OF IMPROVING THE EFFICIENCY OF E-COMMERCE BY AGRICULTURAL ENTERPRISES

DOI: 10.37128/2411-4413-2022-2-11

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HONCHARUK Inna – Doctor of Economic Sciences, Professor of the Department of Economics and Entrepreneurship, Vice-Rector for Scientific- Pedagogical, Scientific and Innovation Activities, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: vnaunauka2021@gmail.com).

KYSH Liydmila – Сandidate of Economic Sciences, Associate Professor of the Department of Computer Sciences and Economic Cybernetics, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: lyudmilaakish@gmail.com).

PRYSIAZHNIUK Oleh – Doctor of Agricultural Sciences, Senior Researcher, Head of the Laboratory of Information Technology, Institute of Bioenergy Crops and Sugar Beet NAAS of Ukraine of the SEUC «Ukrainian Scientific-Educational Consortium» (03141, Kyiv, 25, Klinichna Str., e-mail: ollpris@gmail.com).

Annotation

The article is devoted to the preconditions for improving the efficiency of introduction and further use of e-commerce tools by agricultural enterprises. Based on international statistics, it is noted that the involvement of the enterprises in e-commerce can increase sales and competitiveness in the transition from the traditional model of business processes to the market. The analysis of the theoretical basis allowed to identify two main models of the market development in the application of information technology: vertical and horizontal. The results of the study allowed us to conditionally divide the information technology used to ensure the effective functioning of the e-commerce system into two major classes: communication and those that provide the required level of security of transactions. The analysis of electronic data exchange technology (EDI) as one of the main technologies that support the interaction of business with consumers is conducted. The existing methodological approaches to assessing the effectiveness of e-commerce tools are studied and ways to increase the effectiveness of their implementation in agricultural enterprises are proposed. Based on the results, it was found that the effectiveness of e-commerce systems determines the degree of compliance with the commercial needs of its subjects, technologies, approaches, models and rules. The indicators of the methodology for evaluating the effectiveness of Internet projects are considered, with the help of which the values of the selected indicators are compared with the each other or with a certain norm. The existing approaches to the choice of the system of e-commerce efficiency indicators are studied. Mathematical models used in e-commerce are also considered. It is offered strict adherence to the principles and requirements for the organization of business processes using e-commerce methods and resources, the use of mathematical models to improve the efficiency of e-commerce by agricultural enterprises.

Keywords: agricultural enterprises, e-commerce, efficiency, methodological support, cost reduction, Internet-resource.

List of references

1. Kuncova, M., Hedija, V., & Fiala, R. (2016). A Comparison of Specialised Agricultural Companies Performance. International Scientific Conference on Quantitative Methods in Economics – Multiple Criteria Decision Making XVIII, 303-311 [in English].

2. Yurchuk, N.Р. (2021). Development of cashback services in the conditions of digitalization of economic processes. Еngineering and innovative technologies, 16, 112-130 [in English].

3. Zadko, K., & Stets, O. (2018). Simulation of the activities of subjects of e-business on the basis of a compatible probabilistic model Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy «Kyivskyi politekhnichnyi instytut» – Economic Bulletin of the National Technical University of Ukraine «Kyiv Polytechnic Institute», 15, 558-567 [in Ukrainian]. 4. Zatonatska, T. (2018). Models for analysis of impact of the e-commerce on indicators of economic development of Ukraine, Poland and Austria. Marketynh i menedzhment innovatsii – Marketing and innovation management, 2, 44-53 [in Ukrainian].

5. World Sales E-Commerce: official website. (2021). kinsta.com. Retrieved from: https://kinsta.com/blog/ecommerce-statistics/ [in English].

6. EVO: Official website. (2021). ain.ua. Retrieved from: https://ain.ua/2020/12/25/pidsumky-2020-evo/ [in English].

7. Clement, J. E-commerce worldwide – statistics and facts. statista.com. Retrieved from: https://www.statista.com/topics/871/online-shopping [in English].

8. Kysliuk, L.V. (2016). Analiz stanu elektronnoi ahrotorhivli v Ukraini [Analysis of e-commerce on Ukraine]. Molodyi vchenyi – Young scientist, 11 (38). Retrieved from http://molodyvcheny.in.ua/files/journal/2016/11/140.pdf [in Ukrainian].

9. Retail trade: Ministry of Finance website (2021). index.minfin.com.ua. Retrieved from https://index.minfin.com.ua/economy/trade/retail/2021/

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).