Issue №: 4 (66)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
MAIN FACTORS OF THE FORMATION OF HUMAN BEHAVIOR IN SOCIETY
BEREZIUK Sergiy – Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Administrative Management and Alternative Energy Sources, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: sergejj.berezjuk@gmail.com).
PRONKO Lyudmila – Candidate of Economic Sciences, Associate Professor, Dean of the Faculty of Management and Law, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., е-mail: PronkoL@ukr.net).
HODA Olena – undergraduate student of the Faculty of Management and Law, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: godaalena@gmail.com).
The article identifies the main factors influencing human behavior in society, which interact with each other and, in aggregate, constitute the internal content of the environment of human existence – objective reality. These factors include everyday household, consciousness, needs, interests, values, ideology, goals, motivation and human behavior.
The authors establish that the primary element of the mechanism of human behavior formation is life, which is a set of conditions, means, ways and forms of satisfaction of material and spiritual needs of individuals in the process of their joint activity, communication, and various forms of interaction. It is found that life as an integral element of everyday life has a significant impact on people's consciousness, but the reverse nature of interaction is not excluded. The components of everyday life, which exert an influence on human consciousness, are given. Typical interests and needs of a person are presented, and the interaction between them is investigated. The authors summarize the list of the universal human values, that reflects the change of priorities in the life values of Ukrainians in connection with the military aggression of the russian federation against Ukraine, identifies the most important ones and establishes why they differ in different regions of the country. The role of ideology in shaping human consciousness and behavior is established, the reasons for the lack of a national ideology in Ukraine and the consequences of this for society are substantiated. The main reasons for the divergence of the state and individual interests are clarified, as this affects the motivation and behavior of a person in society in order to achieve their own goals. It is established that each individual has a so-called «motivational mix», so in order to foresee and predict his or her behavior in society, it is necessary to understand the internal motives and external incentives that motivate him or her to behave in a certain way. The factors of the formation of human behavior in the society, the features of which can be manifested in everyday life can change under the influence of social transformations, are substantiated.
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About journal
051 Economics
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073 Management
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
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