Issue №: 1 (63)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
MODERN TECHNOLOGIES AND MECHANISMS FOR MANAGING THE DEVELOPMENT OF CREATIVE POTENTIAL OF ENTERPRISES IN COMPETITIVE CONDITIONS
KOMELINA Olha – Doctor of Economic Sciences, Professor of the Department of Management and Logistics, National University «Yuri Kondratyuk Poltava Polytechnic» (36000, Pershotravnevyi Ave, 24, Poltava, e-mail: komelinaolha@gmail.com).
KORSUNSKA Maryna – PhD student of the Department of Management and Logistics, National University «Yuri Kondratyuk Poltava Polytechnic» (36000, 24, Pershotravnevyi Ave, Poltava, e-mail: korsunskamaryna13@gmail.com).
This article examines the issue of ensuring the competitiveness of Ukrainian enterprises in the face of increasing complexity in their internal and external operational environments, changes in the resource access, technologies, and knowledge. It argues that promoting innovative enterprise development requires a creative approach across various domains of human activity, including enterprise management. Creating of an environment for nurturing a company's creative potential and practicing creative management enables the establishment of new competitive advantages in both domestic and international markets. The distinct nature of innovation-driven enterprise development within the framework of heightened influence from global, international, national, regional, and local factors demands a corresponding response from enterprise management to facilitate necessary adaptations in the development of the creative potential. This particularly highlights tasks such as focusing on developing and implementing innovative technologies, customer orientation, employing contemporary analytical tools and big data to support managerial decisions regarding augmenting classical business models or devising alternative ones, managerial flexibility and rapid adaptation through the transition to project management methodologies, forming partnerships and facilitating collaboration with the other companies, startups, and research institutions as a mechanism for pooling necessary resources to jointly realize innovative ideas, and more. The levels of creative potential management within enterprises are characterized, including individual, group, organizational (enterprise-level), inter-organizational, regional, and national levels. It is argued that a key criterion for evaluating the effectiveness of innovative technologies for creative potential development is the knowledge creation. Applying of new concepts, mechanisms, and technologies in the management of innovation and creative potential development empowers enterprises to secure their competitiveness.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
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The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
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- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
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- adherence to editorial ethics.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
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According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
