Issue №: 3 (53)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
PERSONNEL MARKETING AS TOOL OF REALIZATION OF STAFFING POLICY ON THE ENTERPRISE
GERMANJUK Natalia – PhD (Economics), Senior Lecturer of the Department of Agricultural Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna st., e-mail: natagermanjuk@gmail.com).
This article discusses the essence and importance of marketing of personnel as a tool for implementation of staff policy. Established, that it represents an administrative activity, aimed at satisfying of company by workers, which form its strategic potential and help to solve specific problems. Namely, staff marketing is a type of organizational management, focused on providing qualitative and quantitative organizational requests in the workforce.
It was revealed that marketing personnel has two main functions - informational and communicational. The first of these is determined by the creation of the database during the planning of personnel policy, the other one is aimed at realization of ways of satisfaction the needs of workers, as well as forming a good image of the enterprise.
It is substantiated that the system of marketing data of the staff policy is a general exchange of information, which provides for quality analysis and planning of activities. The sources of such data are: basic and additional curricula of universities, courses and employment services; analytical materials of state bodies; information exchange of labor; specialized literature on employment; advertising brochures of competitors.
The internal and external factors characterizing the essence of marketing of personnel are investigated. Consequently, internal factors are determined by the ability of enterprise to influence the management of an enterprise. External, in turn, there are the conditions on which the company itself can`t influence. The author proposes the main directions for improvement of marketing activities in relation personnel management.
Established also that the main objectives of marketing personnel of the enterprise are: analysis of the labor market in order to detect current and future needs for quantitatively-qualitative staff; research of production growth trends for timely provision of new jobs and for satisfaction of personnel policy needs; search and hiring of employees who meet organizational requirements.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
