Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 3 (53)

Published: 2020.10.05

DOI: 10.37128/2411-4413-2020-3

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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PERSONNEL MARKETING AS TOOL OF REALIZATION OF STAFFING POLICY ON THE ENTERPRISE

DOI: 10.37128/2411-4413-2020-3-5

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GERMANJUK Natalia – PhD (Economics), Senior Lecturer of the Department of Agricultural Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna st., e-mail: natagermanjuk@gmail.com).

Annotation

This article discusses the essence and importance of marketing of personnel as a tool for implementation of staff policy. Established, that it represents an administrative activity, aimed at satisfying of company by workers, which form its strategic potential and help to solve specific problems. Namely, staff marketing is a type of organizational management, focused on providing qualitative and quantitative organizational requests in the workforce.

It was revealed that marketing personnel has two main functions - informational and communicational. The first of these is determined by the creation of the database during the planning of personnel policy, the other one is aimed at realization of ways of satisfaction the needs of workers, as well as forming a good image of the enterprise.

It is substantiated that the system of marketing data of the staff policy is a general exchange of information, which provides for quality analysis and planning of activities. The sources of such data are: basic and additional curricula of universities, courses and employment services; analytical materials of state bodies; information exchange of labor; specialized literature on employment; advertising brochures of competitors.

The internal and external factors characterizing the essence of marketing of personnel are investigated. Consequently, internal factors are determined by the ability of enterprise to influence the management of an enterprise. External, in turn, there are the conditions on which the company itself can`t influence. The author proposes the main directions for improvement of marketing activities in relation personnel management.

Established also that the main objectives of marketing personnel of the enterprise are: analysis of the labor market in order to detect current and future needs for quantitatively-qualitative staff; research of production growth trends for timely provision of new jobs and for satisfaction of personnel policy needs; search and hiring of employees who meet organizational requirements.

Keywords: marketing of personnel, enterprise, staff policy, workforce, planning, hiring.

List of references

1. Ehorshyn, A. P. (2008). Upravlenye perconalom [Management of personnel] – N. Novhorod: NYMB, [in Russian].

2. Balabanova, L. V. & Stelmashenko, O. V. (2010). Stratehichne upravlinnia personalom pidpryiemstva v umovakh rynkovoi ekonomiky [Strategic management of personnel of the enterprise in market economy] – Donetsk: DonNUET [in Ukrainian].

3. Hrynova, V. M. & Pysarevska, H. I. (2012). Upravlinnia kadrovym potentsialom pidpryiemstva [Management of personnel potential of the enterprise] – Kh.: Vyd. KhNEU [in Ukrainian].

4. Hrynova, V. M. & Hruzina, I. A. (2012). Formuvannia motyvatsiinoi stratehii upravlinnia personalom na pidpryiemstvi [Formation of motivational strategy of personnel management at the enterprise] – Kh.: KhNEU, [in Ukrainian].

5. Deineka, A. V. & Bespalko, V. A. (2017). Upravlenye chelovecheskimi resursami [Management of human resources] – M.: Dashkov & K [in Russian].

6. Druker, P. & (2004) Zadachi menedzhmenta v XXI veke [Tasks of management in XXI century] – M.: Vyliams, [in Russian].

7. Mark, A., Braian, E. & Bekker, U. (2007). Otsenka personala [Staff assessment] – K.: Vyliams [in Russian].

8. Rechmen, D., Meskon, M., Bouvy, K. & Tyll, D. (1995). Sovremennyi byznes [Modern business] – Moskva: Respublyka [in Russian].

9. Kaletnik, G. M. & Mazur, A. G. (2016). Naukovo-teoretychni aspekty formuvannia ta rozvytku liudskoho kapitalu v silskykh terytoriiakh [Scientific and theoretical aspects of the formation and development of human capital in rural areas]. Ekonomika. Finansy. Menedzhment: aktualni pytannia nauky i praktyky – Economy. Finances. Management: current issues of science and practice, 10 (14), 7–25 [in Ukrainian].

10. Mazur, V. A., Hermaniuk, N. V. & Dmytruk, R. V. (2018). Osoblyvosti kadrovoi polityky ahrarnykh pidpryiemstv u suchasnykh umovakh [Features of personnel policy of agrarian enterprises in modern conditions]. Ekonomika. Finansy. Menedzhment: aktualni pytannia nauky i praktyky – Economy. Finances. Management: current issues of science and practice, 1 (29), 7–20 [in Ukrainian].

 11. Derzhavna sluzhba zainiatosti. Analitychna ta statystychna informatsiia [Analytical and statistical information] – Retrieved from: https://www.dcz.gov.ua/analitics/view [in Ukrainian].

12. Marketynh personalu. Planuvannia kadrovoho potentsialu [Marketing of personnel. Planning of human resource] – Retrieved from: http://ni.biz.ua/9-9/ 60564.html (data zvernennia: 12.08.2019) [in Ukraine].

13. Orhanizatsiia marketynhu personalu [Organization of marketing of personnal] – Retrived from: http://um.co.ua/8/8-6/8-62497.html (data zvernennia: 12.08.2019) [in Ukrainian].

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).