Issue №: 2 (64)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
PRACTICE-ORIENTED APPROACH TO PROJECT MANAGEMENT OF ENTERPRISE CREATIVE POTENTIAL
KOMELINA Olha – Doctor of Economic Sciences, Professor of the Department of Management and Logistics, National University «Yuri Kondratyuk Poltava Polytechnic» (36000, Pershotravnevyi Ave, 24, Poltava, e-mail: komelinaolha@gmail.com).
KORSUNSKA Maryna – PhD student of the Department of Management and Logistics, National University «Yuri Kondratyuk Poltava Polytechnic» (36000, 24, Pershotravnevyi Ave, Poltava, e-mail: korsunskamaryna13@gmail.com).
The article is dedicated to the current issues of accelerating the innovative development of organizations based on the utilization of practice-oriented project management technologies in fostering the development of the creative potential across various business sectors and the widespread integration of digital technologies. The research explores existing scientific approaches and practical experiences within project management. Their advantages and limitations for implementing creative projects and managing them are identified. It is clarified that the increasing complexity of an organization's operational environment is accompanied by the emergence of new demands and challenges that necessitate the adoption of new project management technologies. It is substantiated that the main tasks of the new practice-oriented methodology of project management for organizational creative potential development and the implementation of creative projects should align with the principles of sustainable development rooted in a system of societal values. Crucially, business activities are required to adhere to universally recognized obligations in human rights, labor, environmental conservation, and anti-corruption efforts.
The article identifies that the latest technological advancements are paralleled by the digitization of economic and managerial spheres. In these processes, digitalization of project management takes the lead, embracing open innovations and mechanisms for their promotion, the amalgamation of strategic management and project management technologies, and leadership under extremely volatile conditions. It is argued that a significant aspect of project management in the creative and innovative realms for enterprises involves knowledge management and the enhancement of managerial personnel's competencies. The mechanism of realizing of each project, especially those of the creative nature, is quite specific and requires essential professional competencies from all the participants at each stage. A systematic approach is proposed for determining key competencies of managerial personnel and their cultivation at various levels: individual, intra-organizational, organizational, inter-organizational, regional, and national. It is argued that strategic management of an enterprise’s creative potential within the context of a digital economy demands a new approach and adaptation to contemporary challenges and opportunities.
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About the journal
С1 Economics and International Economic Relations (by specialization)
D1 Accounting and Taxation
D2 Finance, Banking, Insurance and Stock Market
D3 Management
D4 Public Management and Administration
D5 Marketing
D7 Trade
J3 Tourism and Recreation
Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).
