Issue №: 7 (47)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
SCIENTIFIC AND THEORETICAL FOUNDATIONS OF DEVELOPMENT OF THE MARKETING MANAGEMENT OF THE FOOD MARKET
HUTSALENKO Oksana - Candidate of Economic Sciences, Associate Professor, Head of the
Department of Audit and State Control, Vinnytsia National Agrarian University (21008, Vinnytsia,
Soniachna St., e-mail: 557555@ukr.net).
PAVLYUK Mykola - postgraduate student of the Department Audit and State Control, Vinnytsia
National Agrarian University (21008, Vinnytsia, Soniachna St., e-mail: nik.pavlyuk@ukr.net).
The article deals with the concept of "market", its definition, important features and basic criteria,
in-depth understanding taking into account the place in the system of social reproduction and also from
the point of view of subjects of market relations. Interrelation between the participants of the economic
system reflecting the essence of this category is outlined. The basic elements of the structure of the market,
its components, as well as the main indicators of functioning, through which the market relations are
restored, the concept of the consumer market as a segment of the commodity market, its economic essence
and structure are determined. The category "food market" is described as a social-economic system,
factors influencing its development, functions and groups of economic entities. A specific place among
other markets is determined and the spheres of the food market are identified. The necessity of marketing
management of food market having social orientation is proved.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
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Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "
