Issue №: 9 (49)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
STATE AND FEATURES OF FRUIT GROWING DEVELOPMENT IN VINNYTSIA REGION
SAMBORSKA Oksana – Candidate of Economic Sciences, Associate Professor of the
Administrative Management and Alternative Energy Sources Department, Vinnytsia National Agrarian
University (21000, Vinnytsia, 3, Pirogov Str., е-mail: super_oksana30@ukr.net)
The article investigates the current state and peculiarities of horticulture development in Vinnytsia region, which are preceded by special natural-climatic and economic conditions. The factors of external and internal environment on the prospects of horticulture development in the region are considered. The analysis of the enterprises of Vinnytsia region, which form the basis of growing and processing of fruit and vegetable products. The investigated enterprises of Vinnytsia region have developed a marketing strategy for entering new international markets of products, improved advertising and product quality, sorting and transportation conditions. The cost of production collected using manual labor is several times higher than the cost of collected and sorted products at the enterprises with mechanized machinery. In order to fully evaluate the volume of horticultural products in the region, the yield and gross harvest for individual years were investigated. The increase in the volume of fruit and berry production contributes to the development of processing enterprises in Vinnytsia region and to entering new markets with finished products in fresh or frozen form. Typical vegetable products exported to European Union countries are presented.
For an example of consumption of basic products per person according to the medical standards defined by the World Health Organization are given. There is a gradual decrease in consumption of vegetables, fruits and berries per person, insolvency of consumers, difficult working conditions, lack of state support have led to such results.
Today, the development of fruit and vegetable production contributes to the economic growth of the agricultural sector not only in the analyzed region, but in Ukraine as a whole. Growing quality horticultural products at an affordable price for all categories of the population allows to increase the consumption of such products, which in turn improves the well-being and health of the population. The conducted researches help to develop a comprehensive program of food security of the region and the country for providing full nutrition of the population in accordance with medical norms.
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051 Economics
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The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
