Economy, finances, management: Topical issues of science and practical activity

RUDA  Oksana  –  Candidate of economic sciences, associate professor of department of finance and 

credit, Vinnytsia national agrarian University  (21008, Vinnitsa, 3, Soniachna str., e-mail: 

rudaokcana@gmail.com)

The article is aimed at highlighting the theoretical foundations of state regulation of rural green tourism in Ukraine. Tourism is increasingly playing the role of an indicator of political relations between the states, a stabilizer of partner relations in the international political arena. Therefore, considering the great importance of tourism, the state has identified it as one of the priority directions of development of the national economy and culture, the sphere of realization of rights and needs of man and society, one of the defining components of the socio-economic policy of the state and regions. Today in Ukraine there are a number of problems that do not contribute to the development of the tourist industry, leading to a significant destruction of economic and social relations in the tourism sector. This is primarily due to the lack of a management system in the tourism sector in connection with the indefinite special central executive body on tourism issues, as well as the lack of a clear state policy aimed at the development of tourism.

Imperfection of the system of control over the activities of the tourist sector, slow growth rates of investment in the development of the material base of tourism, non-compliance with international standards of service quality indicate a lack of state support and the lack of mechanisms for an integrated approach to managing the national tourist product in the domestic and international tourist services market .

Rural green tourism has the widest range of activities connected with almost all forms of recreation in the countryside. Therefore, for Ukraine at the present stage of market transformations, the necessity of forming a system of regulation of tourist activity in the field of rural tourism is becoming increasingly relevant. The effectiveness of state regulation depends, first of all, on the effectiveness of public administration, which is based on a clear division of powers and responsibilities between government and management.

There is a wide range of varieties of tourism - cultural and cognitive, recreational and sports, environmental and educational, rural and agritourism (in rural areas), green (in landscape areas), and others. The main types of rural tourism - environmental tourism and agritourism. Synonyms of the concept of "ecotourism" are green and natural tourism. Traditional tourism is characterized by the following features:

- the advantage of natural, not cultural objects of tourism;

- sustainable use of nature;

- less workload;

- personal participation in the socio-economic development of territories;

- ecological education of tourists.

Rural tourism is a recreational type of tourism focused on rural areas, which involves the development of tourist routes, recreation areas, agricultural and national museums, as well as tourist centers with guides and guides.

State regulation of the sphere of rural tourism is realized through economic, legal and administrative influence through legislative and regulatory acts; state and interstate standards; licensing of certain types of activities; state norms and norms oriented to the world market; state programs and plans; financial-tax, monetary and tariff regulation; investment, antitrust, social, environmental policy. The very concept of state regulation is unambiguous in legislation and scientific literature, which is why most authors disclose its essence in a particular field, mainly this concerns the economy.

In order to constantly have information about changes in the market of tourist services and to be able to react promptly to them, every owner in the field of rural tourism needs to conduct marketing research - permanent and periodic.

The quality control of services consists in the development and implementation of appropriate standards and procedures for ensuring the quality of services in the field of rural green tourism (certification, categorization), and also includes environmental protection criteria. The introduction of standards is extremely important in terms of improving the quality of tourist services and Ukraine's integration into the world and European tourist community.

To date, Ukraine has established certain organizational and regulatory frameworks for the development of rural green tourism. It should be noted that state regulation of rural green tourism has a certain feature, which is that this branch needs coordination and regulation to a greater extent than any other industry. But constant regulation and excessive state interference can negatively affect the implementation of the state regulation system of the tourist sector of the countryside. Therefore, the distinction between functions and powers of central and local executive authorities and local governments should be clearly established.

The formation of tourism policy, the system of state regulation in the field of rural green tourism, determination of their forms, means and tools remains extremely important. The main task in shaping this policy is to coordinate efforts of the government, parliament, ministries, departments, other bodies of state power, as well as public organizations and business structures for the more effective development of rural green tourism in Ukraine. In order to ensure the sustainable development of the recreation sector in the Ukrainian countryside, in the context of the economic crisis, there should be regulated partnerships between authorities, businesses and professional non-governmental organizations. That is why, taking into account the current state of the Ukrainian economy, increasing demand for recreation in the natural environment, and taking into account the need to create a modern market for recreational offerings in rural areas, support from the state should be timely. Therefore, further research will highlight the economic efficiency of the functioning of rural green tourism.

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