Economy, finances, management: Topical issues of science and practical activity


Issue №: 9 (49)

Published: 2019.09.25
DOI: 10.37128/2411-4413-2019-9

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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DOI: 10.37128/2411-4413-2019-9-8
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RUDA  Oksana  –  Candidate of economic sciences, associate professor of department of finance and 

credit, Vinnytsia national agrarian University  (21008, Vinnitsa, 3, Soniachna str., e-mail: 



The article is aimed at highlighting the theoretical foundations of state regulation of rural green tourism in Ukraine. Tourism is increasingly playing the role of an indicator of political relations between the states, a stabilizer of partner relations in the international political arena. Therefore, considering the great importance of tourism, the state has identified it as one of the priority directions of development of the national economy and culture, the sphere of realization of rights and needs of man and society, one of the defining components of the socio-economic policy of the state and regions. Today in Ukraine there are a number of problems that do not contribute to the development of the tourist industry, leading to a significant destruction of economic and social relations in the tourism sector. This is primarily due to the lack of a management system in the tourism sector in connection with the indefinite special central executive body on tourism issues, as well as the lack of a clear state policy aimed at the development of tourism.

Imperfection of the system of control over the activities of the tourist sector, slow growth rates of investment in the development of the material base of tourism, non-compliance with international standards of service quality indicate a lack of state support and the lack of mechanisms for an integrated approach to managing the national tourist product in the domestic and international tourist services market .

Rural green tourism has the widest range of activities connected with almost all forms of recreation in the countryside. Therefore, for Ukraine at the present stage of market transformations, the necessity of forming a system of regulation of tourist activity in the field of rural tourism is becoming increasingly relevant. The effectiveness of state regulation depends, first of all, on the effectiveness of public administration, which is based on a clear division of powers and responsibilities between government and management.

There is a wide range of varieties of tourism - cultural and cognitive, recreational and sports, environmental and educational, rural and agritourism (in rural areas), green (in landscape areas), and others. The main types of rural tourism - environmental tourism and agritourism. Synonyms of the concept of "ecotourism" are green and natural tourism. Traditional tourism is characterized by the following features:

- the advantage of natural, not cultural objects of tourism;

- sustainable use of nature;

- less workload;

- personal participation in the socio-economic development of territories;

- ecological education of tourists.

Rural tourism is a recreational type of tourism focused on rural areas, which involves the development of tourist routes, recreation areas, agricultural and national museums, as well as tourist centers with guides and guides.

State regulation of the sphere of rural tourism is realized through economic, legal and administrative influence through legislative and regulatory acts; state and interstate standards; licensing of certain types of activities; state norms and norms oriented to the world market; state programs and plans; financial-tax, monetary and tariff regulation; investment, antitrust, social, environmental policy. The very concept of state regulation is unambiguous in legislation and scientific literature, which is why most authors disclose its essence in a particular field, mainly this concerns the economy.

In order to constantly have information about changes in the market of tourist services and to be able to react promptly to them, every owner in the field of rural tourism needs to conduct marketing research - permanent and periodic.

The quality control of services consists in the development and implementation of appropriate standards and procedures for ensuring the quality of services in the field of rural green tourism (certification, categorization), and also includes environmental protection criteria. The introduction of standards is extremely important in terms of improving the quality of tourist services and Ukraine's integration into the world and European tourist community.

To date, Ukraine has established certain organizational and regulatory frameworks for the development of rural green tourism. It should be noted that state regulation of rural green tourism has a certain feature, which is that this branch needs coordination and regulation to a greater extent than any other industry. But constant regulation and excessive state interference can negatively affect the implementation of the state regulation system of the tourist sector of the countryside. Therefore, the distinction between functions and powers of central and local executive authorities and local governments should be clearly established.

The formation of tourism policy, the system of state regulation in the field of rural green tourism, determination of their forms, means and tools remains extremely important. The main task in shaping this policy is to coordinate efforts of the government, parliament, ministries, departments, other bodies of state power, as well as public organizations and business structures for the more effective development of rural green tourism in Ukraine. In order to ensure the sustainable development of the recreation sector in the Ukrainian countryside, in the context of the economic crisis, there should be regulated partnerships between authorities, businesses and professional non-governmental organizations. That is why, taking into account the current state of the Ukrainian economy, increasing demand for recreation in the natural environment, and taking into account the need to create a modern market for recreational offerings in rural areas, support from the state should be timely. Therefore, further research will highlight the economic efficiency of the functioning of rural green tourism.

Keywords: tourism, countryside, state policy, state regulation, agrotourism, rural green tourism.

List of references
  1. Byrkovych V.I.  (2007)  Udoskonalennia derzhavnoho rehuliuvannia rozvytku turyzmu na rehionalnomu rivni  [An improvement of government control of development of tourism is at regional level] Stratehichni priorytety – Strategic priorities, №4(5) - P.24-30 [in Ukrainian]. 
  2. Horishevskyi P.V. (2008) Silskyi zelenyi turyzm: orhanizatsiia hostynnosti na seli: pidruchnyk [Rural green tourism: organization of hospitality on a village: textbook] –  Frankivsk : Misto-N, –  158 p [in Ukrainian]. 
  3. Iliashenko A. X. (2010) Instrumenty zdiisnennia rehuliatornoi polityky v haluzi turyzmu [Instruments of realization of regulator politics are in industry of tourism] Derzhava ta rehiony –  State and regions – № 1. – P. 110–113. [in Ukrainian].
  4. Kyfiak V.F. (2003) Orhanizatsiia turystychnoi diialnosti v Ukraini: navch. posib.  [Organization of tourist activity in Ukraine: training. manual]  Chernivtsi:  Zelena  Bukovyna  -  Chernivtsi: Green Bukovina 312 p [in Ukrainian]. 
  5. Lypchuk N.V. (2009) Chynnyky rozvytku ahroturyzmu [Factors of Agrotourism Development] Visnyk DITB. – Bulletin of DITB. – № 9. – p. 206–208 [in Ukrainian].
  6. Plotnikova M.F. (2018) Zelenyi turyzm yak mekhanizm bahatofunktsionalnoho rozvytku [Green tourism as a mechanism for multifunctional development].  Skhidna Yevropa: ekonomika, biznes ta upravlinnia – Eastern Europe: Economics, Business and Management, Vyp. 1, 98 [in Ukrainian].
  7. Pro turyzm Zakon Ukrainy : vid 15.09.1995 roku № N 325/95 [Law of Ukraine On Tourism: N 325/95 (1995, September 15) (with amendments and supplements)]. [in Ukrainian].
  8. Rutynskyi M. Y., Zinko Yu. V. (2006) Silskyi turyzm: navch  [Rural tourism]. posib. Kyiv: Znannia, 271[in Ukrainian].
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About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration


Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

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History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.