Economy, finances, management: Topical issues of science and practical activity


Issue №: 2(42)

Published: 2019.08.03
DOI: 10.37128/2411-4413-2019-2

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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DOI: 10.37128/2411-4413-2019-2-4
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STAVSKA Yulia – Candidate of Economic Sciences, Associate Professor of the Department of International Management, Hotel and Restaurant Business and Tourism, Vinnytsia National Agrarian University (Vinnytsia, 29/65 О. Antonov Str., e-mail usv.urf@ukr.net).


In the context of globalization, the sphere of tourism becomes more and more important, since it is one of the most profitable and dynamic branches of the world economy of the country.

Tourism contributes to the growth of employment, accelerates the diversification of the economy, because this sphere covers more than 50 branches of the national economy, therefore the innovation of the tourist sphere should become its constant component. In addition, tourism not only preserves, but also develops the cultural potential of the country and the population, harmonize relations between different peoples and contributes to the friendly use of the environment.

Indicators of its profitability indicate the importance of tourism for the development of economy, namely: 8% of world exports and 30% of world services sales, as well as annual growth of world tourist flows by 4-5%.

However, Ukraine loses significantly in the competition, lagging behind the leading countries of the world in terms of development of tourist infrastructure and the quality of tourist services. Financial and economic crisis that has been continuing in recent years, the events associated with annexation of the Autonomous Republic of Crimea and anti-terrorist operation on the territory of Donetsk and Luhansk regions had a negative impact on the tourism flows, the tourism structure and tourist opportunities of the country both on the domestic and the external tourism market. In addition, Ukrainians have recently received the possibility of visa-free travel to the countries of the European Union, which will also lead to the increase in outbound tourism, and a reduction in the entrance.

In this regard, it is necessary to introduce innovations in the development of tourism in Ukraine in order to attract visitors.

Innovation in tourism "involves developing an original approach, developing new ways to use existing resources while seeking new ones";. Typization of innovation in tourism is developed by Abernathy and Clark, who distinguish 4 types of innovations: regular, niche, revolutionary and architectural. Regular innovations refer to the continuous improvement of the quality of services, the improvement of personnel skills and productivity. Niches innovations usually change the structure of cooperation, but not basic knowledge and skills; they combine existing services in a new way. Revolutionary innovations are associated with the use of new technologies in firms, the development of new methods; they have a radical impact on the key knowledge and skills of the staff up to the appearance of new occupations in the sector. Architectural innovations change the structure, business model and rules in tourism; they create new events and objects that require reorganization, chang physical or institutional infrastructure, research and training facilities.

One of the main directions of innovation is the development of sustainable tourism. Destination (tourist areas) are beginning to create a management system for tourism resources and use them in the planning of territorial development.

Recently, it became clear that the directions of innovation in tourism are increasingly becoming a systemic nature, when tourism turns from the industry into a "public enterprise";, which involves a variety of institutional stakeholders: government, business, local communities, science and education.

At the same time, the remarkable thing is that the more the system of tourism management varies from industrial to post-industrial, the greater the innovative potential has the sphere of tourism, the greater the extent of tourism shifts from mass to individualized. This is due to the smaller segmentation of the market and the emergence of many niche, specialized services and tourist products. There is adaptation of tourism infrastructure, buildings and equipment for the needs of such new, growing groups of tourists as children, the elderly and the disabled.

The innovations in the tourism industry, according to Novikov V.S., “are the result of actions aimed at creating a new or changing existing tourist product, developing new markets, using advanced information and telecommunication technologies, improving the provision of tourist, transport and hotel services, creating strategic alliances for realization of tourist business, introduction of modern forms of organizational and managerial activity of tourist enterprises”.

In general, tourism is a multi-vector industry, which can create some difficulties in introducing innovations. At the same time, certain areas of tourism activity are impossible without the use of innovative technologies, in particular, information and computer technologies. Effective administrative work of tourism enterprises involves the application of various facilities, as Ukrainian travel agencies are widely using the information sector, in the form of messages, and the virtual sector of travel in global networks. Studies conducted in the field of tourism demonstrate the "consumer nature" of information innovation, while tourism is not a producer in this field. According to preliminary estimates, the cost of the initiative tour operators in Ukraine for maintaining an on-line booking system is about 2% of the cost of services sold. Sales of entertainment and recreation tours provide about 3.3 million dollars. US annually spent money on developing, maintaining and filling in the information support system. Common directions of the use of innovative technologies in tourism are: mobile Internet, catalogs of electronic offers, on-line booking not only for retail agencies, but also directly for clients. Further development of innovation activity is the development of new ideas for promotion of tourist product, development of new tourist routes, availability of information to the consumer, software, etc.

Keywords: tourism, tourism industry, innovations, innovative product, innovative resource, hotel services, technologies.

List of references
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  3. Mykhajlichenko, G.I. (2012). Innovacijny`j rozvytok turystychnykh pidpryiemstv: napryamy zmin ta faktory vplyvu [Innovative development of tourist enterprises: directions of change and factors of influence]. Ekonomika. Upravlinnya. Innovaciyi. – Economy. Management. Innovations, 1, 30-34, Retrieved from http://nbuv.gov.ua/UJRN/eui_2012_1_34 [in Ukrainian].
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  6. Zakon Ukrainy «Pro innovatsiinu diialnist» [The Law of Ukraine «On the innovative activity»]. (n.d.). zakon.rada.gov.ua. Retrieved from http://zakon.rada.gov.ua [in Ukrainian].
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  8. Abernathy, W.J. and Clark K.B. (2002). Innovation: Mapping the winds of creative destruction, Research Policy, Vol.14, Issue 1, pp.138-152.
  9. Carson D., Richards, F. & Jacobsen D. (2005). Harnessing Innovation for Regional Tourism Development, Centre for Regional Tourism Research, Southern Cross University, p. 4.
  10. Van Ark B., Broersma, L. & den Hertog, P. (2003). Services Innovation, Performance and Policy: A Review, Synthesis Report in the Framework of the Structural Information Provision on Innovation in Services, DIALOGIC and Innovation studies, Utrecht University, p.14.
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About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration


Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)

The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)


The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 450 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.