Economy, finances, management: Topical issues of science and practical activity


Issue №: 4 (44)

Published: 2019.08.08
DOI: 10.37128/2411-4413-2019-4

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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DOI: 10.37128/2411-4413-2019-4-2
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PRIAMUHINA Natalia - Doctor of Economic Sciences, Associate Professor, Professor of the Department of Economics, Vinnytsia National Agrarian University (Vinnytsia, Ukraine), e-mail: 877muha@gmail.com.

SALKOVA Irina - Candidate of Economic Sciences, Associate Professor of the Department of Economics, Vinnytsia National Agrarian University (Vinnytsia, Ukraine), e-mail: salkovairyna@i.ua.


The importance of consuming eggs for humans is beyond doubt. The micronutrients necessary for the human body in this product provide a steady demand for this product. The consumption of eggs in Ukraine per capita is about 300 pcs per person per year. Egg poultry farming in Ukraine is characterized by development and concentration in large agricultural enterprises and agro holdings, which have created technologically new, equipped with modern machinery and equipment of poultry farms. Together with the favorable preconditions and the general development of the industry, the egg market demonstrates high volatility of the value of production, complicated the formation of long-term export links, uncertainty of the future development strategy.

In the last decade, the poultry industry has shown strong growth, characterized by consolidation and integration of enterprises, an increase in the number of poultry and an increase in production volumes. Obstacles to the development of industrial egg poultry farming are the crisis and transformational phenomena that are currently taking place in the Ukrainian economy. Due to the unfavorable economic situation there is a significant reduction in the production of eggs. Obviously, an important factor in making a profit from the production of chicken eggs is the price of their sale. This is - difficult-predicted value, which within a year is characterized by considerable volatility. The volatility of egg selling prices is affected by a variety of factors: from macroeconomic factors such as market conditions, export policies, to the pricing policy of giant companies (Avangard, Ovostar, etc.), the concentration and integration of production which creates additional opportunities to reduce the cost of production, and hence a decrease in the selling price during peak periods of egg collection, which is also observed in our state. The price policy on the egg market was negatively influenced by the devaluation of the hryvnia, which had a corresponding effect on its volatility in 2017.

Currently, one of the promising markets for Ukrainian egg producers is the European Union, so it's worth paying attention to the development of export activity. Ukraine has an appropriate quota for export of chicken eggs in the quantity of 3 thousand tons and for egg products - 1,5 thousand tons. This fact motivates domestic producers to modernize production and introduce higher standards of product quality. Impediments to the development of Ukrainian egg exports were introduced in 2017 in foreign countries customs restrictions on the import of Ukrainian poultry products. Because of the decline in world egg prices over the last year, the domestic market for egg producers is more attractive than international ones.

The study of the egg market in Ukraine and the obstacles to its development indicates that in order to ensure the competitiveness and efficiency of egg poultry farming functioning, it is necessary to pay attention to the development of a strategy for "outbreak", the purpose of which is to identify negative trends in the market and adjust its own industrial policy of the enterprise in the required direction. In addition, the decline in profitability of the industry and the growth of enterprise costs cannot be offset by the increase in prices for products. Population, suffering from rising prices for tariffs and services and reducing their own purchasing power, is likely to reduce egg consumption, which will lead to even more threatening consequences for the egg sector. Attention should be paid to the development and implementation of an innovation and modernization mechanism that will improve the feed base and technologies of poultry farming, improve logistics, organization of personnel management, etc.

The monopolistic position of individual enterprises in the industry will not ensure its development and indicates the need for state and local support

Keywords: egg market conditions, pricing policy, production, competitive advantages, consumer poultry products, innovation and modernization mechanism

List of references
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  2. Voytsekhivs'ka L. ISkoromna O.I., Holubenko T.L. (2016) Tendentsiyi rozvytku vyrobnytstva mʼyasa ptytsi v Ukrayini [Trends in the development of poultry production in Ukraine]. Tekhnolohiya vyrobnytstva i pererobky produktsiyi tvarynnytstva. No. 2, 61-68 [in Ukrainian]. 
  3. Yanyshyn Ya., Bulyk O. (2015) Teoretychni aspekty orhanizatsiyno-ekonomichnoho mekhanizmu efektyvnoho rozvytku ptakhivnytstva [Theoretical Aspects of Organizational and Economic Mechanism for the Effective Development of Poultry]. Ahrarna ekonomika.   No. 8, 60-65 [in Ukrainian]. 
  4. Pashko S. O. (2015) Ukrayins'kyy rynok yayets' ptytsi ta yoho mistse v sviti [The Ukrainian market of egg poultry and its place in the world]. Ekonomika ta upravlinnya APK. No. 1, 55-59 [in Ukrainian]. 
  5. Dyachenko O.V. (2017)  Pytannya suchasnoho rozvytku ahrarnykh pidpryyemstv ptakhivnychoho napryamku [The issue of modern development of agrarian enterprises of poultry industry]. Visnyk Sums'koho natsional'noho ahrarnoho universytetu. Seriya: Ekonomika i menedzhment. No. 4, 91-95 [in Ukrainian]. 
  6. Vyrobnytstvo yayets' v Ukrayini rentabel'nist' vpala u 100 raziv. AgroPortal [The production of eggs in Ukraine has decreased by 100 times. Agropoltal]. (n.d.). Retrieved from: http://agroportal.ua/ru/news/eksklyuzivy/ proizvodstvo-yits-v-ukraine-rentabelnost-upala-v-100-raz/ [in Ukrainian]. 
  7. Analityka. Soyuz ptakhivnykiv Ukrayiny [Analytics. Union of Poultry Breeders of Ukraine]. (n.d.). Retrieved from: http://www.poultryukraine.com/ru/poultry/analytics/ [in Ukrainian]. 
  8. Boyko L.O., Boyko V.O., Avercheva N.O. (2016) Rozrobka prohnozu ta perspektyvy rozvytku haluzi ptakhivnytstva do 2020 roku [Development of forecast and prospects for poultry industry development till 2020]. Tekhnolohycheskyy audyt y rezervы proyzvodstva.. 4 (6), 34-40 [in Ukrainian]. 
  9. Bezhenar I.M., Vasyuta T.M. (2015) Stan ta perspektyvy rozvytku ptakhivnytstva v Ukrayini [Status and prospects of development of poultry industry in Ukraine]. Rozvytok innovatsiynykh protsesiv v ahrarniy sferi. 18, 41-51 [in Ukrainian]. 
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About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration


Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)

The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)


The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 250 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

The journal is the successor to the edition ”Collection of Scientific Papers of Vinnytsia National Agrarian University. Series: Economic Sciences. "