UKRAINIAN DAIRY MARKET: STATE AND PROSPECTS OF DEVELOPMENT
PRONKO Lyudmila, PhD, associate professor, Department of administrative management and
alternative energy sources, Vinnitsa National Agrarian University (21008, Vinnitsa, 3, Soniachna str., e -mail: pronkoL@ukr.net).
KOLESNIK Tatyana – Candidate of Economic Sciences, Associate Professor of Department of
Administrative Management and Alternative Energy Sources, faculty of management and law, Vinnytsia
National Agrarian University.
SAMBORSKY Oksana – candidate of economic sciences, professor department of administrative
management and alternative energy sources Vinnytsia national agrarian university ( 21000, Vinnitsa,
Pirogova str.3. е- mail: firstname.lastname@example.org).
The article deals with topical issues regarding the prospects for the development of the dairy market. It has been investigated that the biggest breakthrough was achieved by the dairy industry as milk: low quality milk remained mainly in households where the technology of its production was not maintained, and the quality and safety indicators of milk produced in industrial farms increased significantly. In the course of the research, it is substantiated that there are a number of problems in the dairy industry of Ukraine that hinder its further development, the main ones being: increased competition from illegally operating enterprises, the shadow market, falsified products, mistrust and lack of cooperation between producers and processors of production etc. The authors prove that these problems can be solved by combining milk producers and processors in cooperatives and providing them with effective state support, also investigated the issues of production, export and import of raw materials and finished products, analyzed the main problems of production and sales of dairy products in accordance with existing problems , the main directions of increasing the level of functioning of the Ukrainian dairy market are proposed, conclusions are made regarding the current economic conditions of the milk and milk market development of dairy products in Ukraine, it is proved that the dairy market is one of the most important and promising components of the agro-industrial complex, monitoring of the current state of development of the milk market among the world's largest producers of milk, it is proved that its development depends on providing the Ukrainian population with vital food products.
Therefore, the dairy industry, which includes dairy, cheese, dairy and canned industries, as well as production of whole milk, is one of the leading in the structure of the food industry of Ukraine.
The purpose of the study is to substantiate the efficiency of milk production, to study the factors influencing its production volumes, quality and price, and to determine the prospects for the dairy industry in Ukraine.
The article proves that there are a number of problems in the dairy industry of Ukraine that hinder its further development, namely: constant misunderstandings and mistrust between milk producers and processors, almost no cooperation - both parties are trying to increase their own profits at the expense of the other; the concentration of milk production in private farms is the main reason for the poor quality of milk and, consequently, the products of its processing; insufficient control by the controlling authorities on the quality of the raw milk produced - The quality of dairy products directly depends on the quality of the raw materials from which they are produced; increased competition from illegally operating businesses, the shadow market, counterfeit products - Recently, small dairies have appeared in almost every district, operating without mandatory permits and even state registration; low technological level in the production facilities, lack of modern equipment - recently in almost every district there have appeared small dairies that operate without mandatory permits and even state registration; the lack of qualified management and the inconsistency of future specialists with the requirements of the industry - for the last 20 years universities have not updated the material and technical base.
As a result of the identified problems, it is proposed to: unite milk producers and processors into cooperatives; to introduce identification and registration of cattle that would meet the requirements of the European market; ensure systematic and effective state financial support for milk producers; to modernize milk production on the basis of new technologies.
The findings indicate that the global food crisis and agricultural commodities are becoming more and more valuable in the world, and Ukraine, with its favorable climatic conditions and investment potential, is able to increase agricultural production, thereby meeting its growing need for agricultural products. The main producer of milk and milk products in the agrarian sector of Ukraine is as long as households, which, nevertheless, increase production very slowly. When developing strategic plans for the development of dairy cattle breeding in all regions of Ukraine, public authorities should pay attention to the serious irregularities in the development of agricultural production in order to protect rural areas from depopulation.
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