Economy, finances, management: Topical issues of science and practical activity


Issue №: 10 (50)

Published: 2019.10.03
DOI: 10.37128/2411-4413-2019-10

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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DOI: 10.37128/2411-4413-2019-10-11
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ZELINSKA Oksana – Candidate of Technical Sciences, Associate Professor of the Department of 

Computer Science and Economic Cybernetics, Vinnytsia National Agrarian University  (3  Soniachna St.,

Vinnytsia, e-mail: zeloksanavlad@gmail.com).

KHOMIAKOVSKA Teniana – Lecturer of the Department of Ukrainian and Foreign Languages, 

Vinnytsia National Agrarian University (3 Pirogov St., Vinnytsia, e-mail: t.khomiakovska@gmail.com).

The work substantiates the necessity of creation and constant improvement of a website for touristic companies involved in development of green tourism in Ukraine. 
In order to be successful, a travel company needs to distribute information about itself to as many potential customers as possible in order to get a plenty of orders and, consequently,
a larger profit. The directions of application of web resources for the tourism industry development and their features as to green tourism business are indicated.
The main ways of improving the work of the site of the travel company for the successful development of green tourism business are highlighted, among them:
creation of high-quality and up-to-date content, clear user navigation and others.
Most of the research papers on the use of Internet technologies in the tourism industry do not sufficiently cover the issues of improving the web resources of travel 
agencies for the development of touristic business, green tourism in particular. Therefore, in this article the authors intend to consider ways of improvement the sites performance for
promoting green tourism in Ukraine.
The purpose of the work is the study of the main ways and stages of analysis of the site of a touristic enterprise for the successful development of green tourism sector in 
ine; description and comparison of methods for improving the sites of touristic companies providing services to users who seek for recreation in the countryside in an
environmentally friendly area that will contribute to green tourism success at strategic level an at a business level. The tools for improvement the work of the site
for travel agencies such as: search engine promotion, organic promotion, SEO or search engine optimization, contextual advertising, social promotion, analysis of
competitors' sites have been explored. Methods of analysis of the effectiveness of the web resource are selected, which allow a comprehensive evaluation of the site.
Characteristics and features of a quality site that will contribute to the development of green tourism business in Ukraine are suggested.
Keywords: site, web resource, traffic, content, green tourism, travel company, search engine promotion, organic promotion, SEO, search engines.

List of references

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2.  Vyshnevska Yu.V. (2011). Administratyvno-pravovi zakhodu zabezpechennya diyalnosti u sferi 

silskogo turyzmu v Ukraini [Administrative and Legal Measures to Ensure Rural Tourism Activities in 

Ukraine]. Extended abstract of candidate’s thesis. Kyiv, NUBiP [in Ukrainian]. 

3.  Telychkan V.V. (2009). Prosuvannya agroturystychnykh poslug za dopomogoyu suchasnykh 

informatsiinykh tekhnologii. [Promotion of agro-tourism services with the help of modern information 

technologies].  Zbirnyk naukovykh prats Umanskogo natsionalnogo universytetu sadivnytstva. Ser. 

Ekonomika –  Collection of scientific works of Uman National University of Horticulture. Ser. Economy, 

72, 169-175 [in Ukrainian].

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[Information technologies are in tourism: theoretical and practical aspects].  Visnyk Zaporizkogo 

natsionalnogo universytetu. Ser. Ekonomichni nauky –  Bulletin of the Zaporizhzhya National University. 

Ser. Economic Sciences, 2(6). 129-138 [in Ukrainian].

5.  Myronov Yu. B., & Svydruk I.I. (2017). Osoblyvosti prosuvannya turystychnykh veb-saitiv u 

merezhi Internet [Features of promotion of travel websites in the Internet].  Nauka III tysyacholittya: 

poshuky, problem, perspektyvy rozvytku – Science of the III millennium: searches, problems, prospects of 

development: Proceedings of the 5th All-Ukrainian Scientific and Practical Internet-Conference, pp. 133-135. Berdyansk: BDPU. Retrieved from: http://tourlib.net/statti_ukr/myronov8.htm [in Ukrainian].

6.  Shapoval V.M., Herasymenko T.V., & Shapoval I.A. (2018). Osoblyvosti realizatsii tsyfrovykh 

tekhnologii u turyzmi [Features of the implementation of digital technology in tourism].  Stalyi rozvytok 

turyzmu na zasadakh partnerstva: osvita, nauka, praktyka – Sustainable tourism development on the basis 

of partnership: education, science, practice:  Proceedings of the  first one  International Scientific and 

Practical Conference, pp.252-255. Lviv, LTEU [in Ukrainian].

7.  Poliakova A.V. (2018). Internet-marketyng yak innovatsiinyi zasib rozvytku turystychnoi 

industrii [Internet marketing as an innovative tool for the development of the tourism industry]. 

Matematychni metody, modeli ta informatsiini tekhnologii v upravlinni pidpryiemstvom  –  Mathematical 

methods, models and information technologies in enterprise management:  Proceedings of the 3d Scientific 

Conference, pp. 39-41. Vinnytsia: VTEI KNTEU [in Ukrainian].

8.  Anipko N.P. & Boroviak O.O. (2016). Posluga on-lain-konsultanta na web-saitakh turoperatoriv 

Ukrainy [The service of online consultant on websites of tour operators in Ukraine].  Geografiia ta turyzm 

– Geography and Tourism, 36, 109-115 [in Ukrainian].

9.  Skorbenko S.V. Internet yak instrument prosuvannya poslug dlya industryii gostynnosti [The Internet 

as a tool for advancing services for the hospitality industry]. Vse pro turysm. Turystychna biblioteka –  All about 

tourism. Tourist Library. Retrieved from: http://infotour.in.ua/skorbenko.htm [in Ukrainian].

10.  : Lee S.M., Honda H.C., Ren G., Lo Y.C. (2016). The Implementation of Green Tourism and 

Hospitality. Journal of Tourism & Hospitality, vol. 5, issue 4, pp. 1- 5. Retrieved from: https://www.longdom.org/

open- access/the- implementation- of- green- tourism - and- hospitality- 2167- 0269- 1000233.pdf.

All journal issues

About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration


Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)

The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)


The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 450 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.