WAYS OF IMPROVING THE SITE OF A TOURISTIC COMPANY FOR THE SUCCESSFUL DEVELOPMENT OF GREEN TOURISM BUSINESS
ZELINSKA Oksana – Candidate of Technical Sciences, Associate Professor of the Department of
Computer Science and Economic Cybernetics, Vinnytsia National Agrarian University (3 Soniachna St.,
Vinnytsia, e-mail: email@example.com).
KHOMIAKOVSKA Teniana – Lecturer of the Department of Ukrainian and Foreign Languages,
Vinnytsia National Agrarian University (3 Pirogov St., Vinnytsia, e-mail: firstname.lastname@example.org).
The work substantiates the necessity of creation and constant improvement of a website for touristic companies involved in development of green tourism in Ukraine.
In order to be successful, a travel company needs to distribute information about itself to as many potential customers as possible in order to get a plenty of orders and, consequently,
a larger profit. The directions of application of web resources for the tourism industry development and their features as to green tourism business are indicated.
The main ways of improving the work of the site of the travel company for the successful development of green tourism business are highlighted, among them:
creation of high-quality and up-to-date content, clear user navigation and others.
Most of the research papers on the use of Internet technologies in the tourism industry do not sufficiently cover the issues of improving the web resources of travel
agencies for the development of touristic business, green tourism in particular. Therefore, in this article the authors intend to consider ways of improvement the sites performance for
promoting green tourism in Ukraine.
The purpose of the work is the study of the main ways and stages of analysis of the site of a touristic enterprise for the successful development of green tourism sector in
Ukraine; description and comparison of methods for improving the sites of touristic companies providing services to users who seek for recreation in the countryside in an
environmentally friendly area that will contribute to green tourism success at strategic level an at a business level. The tools for improvement the work of the site
for travel agencies such as: search engine promotion, organic promotion, SEO or search engine optimization, contextual advertising, social promotion, analysis of
competitors' sites have been explored. Methods of analysis of the effectiveness of the web resource are selected, which allow a comprehensive evaluation of the site.
Characteristics and features of a quality site that will contribute to the development of green tourism business in Ukraine are suggested.
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071 Accounting and taxation
072 Finance, banking and insurance
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
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