Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 2 (76)

Published: 2026.05.28

DOI: 10.37128/2411-4413-2026-2

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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INNOVATIVE TECHNOLOGIES IN THE MICE SECTOR: DIGITAL PLATFORMS, HYBRID FORMATS AND ARTIFICIAL INTELLIGENCE IN EVENT MANAGEMENT

DOI: 10.37128/2411-4413-2026-2-7

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BRINCEL Petr – Lecturer, Prague University of Economics and Business, Certified Specialist, Expert Consultant of the Czech Convention Bureau (130 67 Czech Republic, 3, Prague, 1938/4, Winston Churchill Square. e-mail: petr.brincil@vse.cz, https://orcid.org/0009-0008-2420-8806).

Annotation

The article examines the role of innovative technologies in the development of the modern MICE sector and substantiates the importance of digital platforms, hybrid participation formats, and artificial intelligence in event management. It is determined that the contemporary business events industry operates under conditions of deep digital transformation affecting all stages of event creation, delivery, and support. Traditional event organization models based mainly on offline interaction no longer fully meet market demands for format flexibility, audience expansion, personalization, communication speed, and data-based decision-making.

Based on the analysis of recent sources and bibliometric visualization of thematic clusters, three main dimensions of technological renewal in the MICE sector are identified: innovations and digital restructuring of event architecture, the development of hybrid and virtual participation formats, and AI-based solutions in event management. It is shown that digital transformation manifests itself through the spread of 3D visualization, virtual tours, online booking, venue-related digital services, engagement analytics, and personalized participation pathways.

The study proves that the hybrid format operates according to the logic of «one event – two experiences», creating equally valuable participation trajectories for onsite and remote audiences.

The importance of interactive platforms, virtual site inspections, on-demand content, and AR/VR solutions for increasing flexibility and resilience of the event business is substantiated. It is determined that artificial intelligence enables personalization of participant experience, communication automation, service support, audience behavior forecasting, resource optimization, and the formation of a data-driven management model. It is concluded that innovative technologies in the MICE sector should be considered a strategic managerial resource that influences competitiveness, resilience, and the quality of modern business events.

Keywords: MICE sector, digital transformation, digital platforms, hybrid events, artificial intelligence, event management

List of references

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).