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Economy, finances, management: topical issues of science and practical activity

space SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY
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Issue №: 3 (77)

Published: 2026.10.12
DOI: 10.37128/2411-4413-2026-3


Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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INTEGRATION OF ENVIRONMENTAL PRINCIPLES INTO THE MARKETING ACTIVITIES OF UKRAINIAN ORGANIC BRANDS

DOI: 10.37128/2411-4413-2026-3-9
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ROMANENKO Vladyslav – Postgraduate Student of the Third Year of Study of the Department of Marketing and Logistics, Sumy National Agrarian University (40000, Sumy, 160, Kirova Str., e-mail: romanenko05012000@gmail.com, https://orcid.org/0009-0003-5872-6090).

Annotation

In the current context of growing consumer environmental awareness, the spread of sustainable development principles, and increasing requirements for corporate environmental responsibility, the integration of environmental principles into the marketing activities of enterprises is becoming increasingly important. In the Ukrainian market environment, these processes can be observed in the activities of “organic” brands focused on the production of organic products, compliance with environmental requirements, ensuring transparency of production processes, and building consumer trust. The environmental orientation of marketing activities covers a set of decisions related to product positioning, branding, packaging, communication, information support for products, and the use of digital channels for interaction with consumers.

The main areas of integrating environmental principles into the marketing activities of «organic» brands have been identified, including the application of the «green» marketing concept, the development of environmentally responsible branding, ensuring production transparency, and communicating with consumers about the environmental characteristics of the products. The role of environmental labelling and certification of organic products in confirming the declared characteristics of products and reducing information asymmetry between producers and consumers is revealed. The importance of sustainable packaging solutions, environmentally oriented advertising, digital communication channels, and meaningful presentation of information about the origin of products in shaping the perception of «organic» brands is analysed.

The practical significance of the obtained results lies in the possibility of their use by «organic» brands in order to improve marketing strategies, develop environmentally oriented communication, select packaging solutions, formulate advertising messages, and develop digital interaction with consumers. The application of the identified areas may contribute to improving the validity of marketing decisions, increasing the transparency of information about organic products, and promoting environmentally responsible entrepreneurship in the context of the transformation of the Ukrainian market.

Keywords: environmental marketing, organic brands, sustainable development, corporate environmental responsibility, organic products, «green» marketing strategies, eco-labeling, organic certification, sustainable branding, environmental communication, consumer trust, brand competitiveness.

List of references

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

 

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation
Key information:
ISSN (print): 2411-4413
DOI: 10.37128
All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.
 
The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.
 
The journal’s objectives are:
 • publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;
• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;
• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;
• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;
• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;
• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;
• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;
• integration of scientific research results into the international scientific space and increasing the level of scientific communication.
Publisher: Vinnytsia National Agrarian University
Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”
Frequency of issue: 4 times a year.
Language of publication: Ukrainian, English.
Editor-in-Chief: Inna Honcharuk
State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.
Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413
Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413
The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated June 11, 2026 №928)
History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).