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Economy, finances, management: topical issues of science and practical activity

space SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY
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Issue №: 2 (76)

Published: 2026.05.28
DOI: 10.37128/2411-4413-2026-2


Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

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SUSTAINABLE MARKETING IN THE GRAIN SECTOR OF UKRAINE: CHALLENGES, OPPORTUNITIES AND IMPLEMENTATION TOOLS

DOI: 10.37128/2411-4413-2026-2-3
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BELKIN Ihor – Candidate of Pedagogical Sciences, Associate Professor, Associate Professor of the Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Sonyachna Str., e-mail: belkinvn82@ukr.net, https://orcid.org/0000-0003-0403-8420). 

TRAPAIDZE Sofiia – Candidate of Economic Sciences, Senior Lecturer at the Department of Agrarian Management and Marketing, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Sonyachna Str., e-mail: sofiyatrapik@gmail.com, https://orcid.org/0000-0001-8977-4616). 

VOLOSHYNA Oksana – Candidate of Philological Sciences, Associate Professor, Associate Professor of the Department of Ukrainian and Foreign Languages, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Sonyachna Str., e-mail: oks.lee5@gmail.com, https://orcid.org/0000-0002-7679-9555). 

LEVCHUK Kostyantyn – Doctor of Historical Sciences, Professor, Professor of the Department of History of Ukraine and Philosophy, Vinnytsia National Agrarian University (21008, Vinnytsia, Sonyachna Str., 3, e-mail: levchukk@vsau.vin.ua, https://orcid.org/0000-0003-0459-622X).

Annotation

The content of the article is devoted to the study of the conceptual foundations and practical aspects of implementing sustainable marketing in the grain sector of Ukraine through the prism of current changes in the agrarian economy and globalization of markets. The significance of sustainable marketing as a means of increasing the competitiveness of agricultural enterprises, improving image positions in foreign markets and ensuring rational cooperation of economic, environmental and social interests is established. An analysis of key trends in the grain market, in particular the growth of export policy, and the share of agricultural enterprises that use sustainable management materials and environmentally friendly technologies in their own activities is made. 

In the systemic dimension, the formulation of a national sustainable marketing strategy based on the interaction of state and scientific institutions, enterprises and public organizations is determined. The principles and methods of implementing sustainable marketing strategies are conceptualized, namely: the introduction of a certification system under conditions of transparency, the implementation of the principles of "green branding", the digitalization of supply chains, the integration of CRM and ERP technologies into the environmental performance monitoring system. 

The main emphasis is on small and medium-sized enterprises, which are the main components of innovations within regional agro-logistics systems, but face significant risks of financial instability, lack of information support from the state and industry institutions, and limited access to international markets. 

As a result of the study, a model of the relationship between the level of sustainability of the enterprise’s marketing activities and its market indicators (export share, sales revenue, image advantages) was developed. It was substantiated that the integration of sustainable marketing principles contributes to increasing the efficiency of enterprise management, expanding partner networks, building consumer trust, and strengthening Ukraine’s position as a supplier of high- quality and environmentally friendly grain products. 

The scientific novelty of the article lies in defining the system architecture of sustainable marketing in the grain sector, which combines strategic, institutional and digital components of development. The practical significance of the obtained results lies in the possibility of applying the proposed approaches when developing sectoral programs for sustainable development and corporate strategies for socially responsible business in the agricultural sector. 

Keywords: gricultural sector of the economy, grain market, sustainable development marketing, market efficiency of marketing, digitalization of the agricultural sector of the economy, strategy, concept of marketing activities

List of references

1. Honcharuk, I.V., Logosha, R.V., Semchuk, I.A. (2023). Marketynhovi aspekty rozvytku silskohospodarskykh pidpryiemstv iz vyrobnytstva biopalyv: monohrafiia [Marketing aspects of the development of agricultural enterprises producing biofuels: monograph]. Vinnytsia: «Tvory». Retrieved from: http://repository.vsau.vin.ua/repository/getfile.php/35301.pdf [in Ukrainian]. 

2. Bahorka, M.O., & Kadyrus, I.H. (2021). Uprovadzhennia marketynhovoi kontseptsii upravlinnia v praktychnu diialnist ahrarnykh pidpryiemstv [Implementation of the marketing management concept in the practical activity of agricultural enterprises]. Derzhava ta rehiony. Seriia: Ekonomika ta pidpryiemnytstvo (State and Regions. Series: Economics and Entrepreneurship), 1 (118), 42–47. DOI: https://doi.org/10.32840/1814-1161/2021-1-73 [in Ukrainian]. 

3. Ilchenko, T.V. (2021). Marketynhova stratehiia diialnosti ahrarnykh pidpryiemstv v umovakh didzhytalizatsii [Marketing strategy of agricultural enterprises in the conditions of digitalization]. Ekonomika ta suspilstvo – Economy and Society, 26. DOI: https://doi.org/10.32782/2524-0072/2021-26-214 Retrieved from: https://economyandsociety.in.ua/index.php/journal/article/view/346/331 [in Ukrainian]. 

4. Biloshapka, Yu.M., & Kashulska, T.S. (2022). Kontseptsiia marketynhu na zasadakh staloho rozvytku ahrarnykh pidpryiemstv v umovakh hlobalizatsii [Marketing concept based on sustainable development principles of agricultural enterprises in the conditions of globalization]. Ukrainskyi zhurnal prykladnoi ekonomiky ta tekhniky – Ukrainian Journal of Applied Economics and Technology, 8 (3), 324–329. DOI: https://doi.org/10.36887/2415-8453-2022-3-47 [in Ukrainian]. 

5. Larina, Ya., & Nahorna, O. (2024). Stalyi marketynh: sutnist ta mozhlyvosti u rozvytku rynku orhanichnykh dobryv v Ukraini [Sustainable marketing: Essence and opportunities in the development of the organic fertilizers market in Ukraine]. Kyivskyi ekonomichnyi naukovyi zhurnal – Kyiv Economic Scientific Journal, 7, 83–89. DOI: https://doi.org/10.32782/2786-765X/2024-7-12 [in Ukrainian]. 

6. Nahiieva, A. (2023). Biznes-orientatsiia na zelynyi marketynh yak instrument zabezpechennia staloho rozvytku [Business orientation to green marketing as a tool for ensuring sustainable development]. Ekonomichnyi prostir – Economic Space, 184, 154–158. DOI: https://doi.org/10.32782/2224-6282/184-28 [in Ukrainian]. 

7. Serov, I.V. (2024). Stalyi rozvytok ahrobiznesu cherez vprovadzhennia ekoinnovatsii [Sustainable development of agribusiness through the implementation of eco-innovations]. Ukrainskyi zhurnal prykladnoi ekonomiky ta tekhniky – Ukrainian Journal of Applied Economics and Technology, 9 (3), 407–411. DOI: https://doi.org/10.36887/2415-8453-2024-3-73 [in Ukrainian]. 

8. Belkin, I., Trapaidze, S., Bondarenko, V., Omelianenko, O., & Cherniavskyi, I. (2025). Sustainable marketing of Ukrainian agricultural enterprises to enter global grain markets. European Journal of Sustainable Development, 14 (2), 490–510. DOI: https://doi.org/10.14207/ejsd.2025.v14n2p490 [in English]. 

9. Ministerstvo ahrarnoi polityky ta prodovolstva Ukrainy [Ministry of Agrarian Policy and Food of Ukraine]. minagro.gov.ua. Retrieved from: https://minagro.gov.ua [in Ukrainian]. 

10. Reuters. Silskohospodarskyi sektor Ukrainy mozhe zaznaty nepriamykh vtrat u rozmiri 83 mlrd dol. cherez rosiiske vtorhnennia [Reuters. Ukraine’s agricultural sector may suffer indirect losses of USD 83 billion due to the Russian invasion]. reuters.com. Retrieved from: https://www.reuters.com/markets/commodities/ukraine-farm-sector-indirect- losses-may-reach-83-bln-due-russian-invasion-2024-10-03 [in English]. 

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12. NIBULON. NIBULON has published the Sustainability Report 2025. nibulon.com. Retrieved from: https://www.nibulon.com/en/nibulon-has-published- the-sustainability-report-2025/ [in English]. 

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15. European Business Association. Obsiahy eksportu pshenytsi na 2024– 2025 marketynhovyi rik zatverdzheno [Wheat export volumes for the 2024–2025 marketing year approved]. ukr.net. Retrieved from: https://www.ukr.net/news/details/economics/108640161.html [in Ukrainian]. 

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About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

 

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation
Key information:
ISSN (print): 2411-4413
DOI: 10.37128
All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.
 
The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.
 
The journal’s objectives are:
 • publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;
• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;
• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;
• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;
• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;
• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;
• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;
• integration of scientific research results into the international scientific space and increasing the level of scientific communication.
Publisher: Vinnytsia National Agrarian University
Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”
Frequency of issue: 4 times a year.
Language of publication: Ukrainian, English.
Editor-in-Chief: Inna Honcharuk
State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.
Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413
Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413
The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)
History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).