Issue №: 12 (40)
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.
CONTRACTUAL APPROACH IN THE CONTEXT OF MODERN ECONOMIC MARKET RESEARCH
LOHOSHA Roman – Doctor of Economic Sciences, Associate Professor,
Associate Professor of the Department of Marketing and Agribusiness, Vinnytsia National
Agrarian University (21008, Vinnytsia, 3 Soniachna Str., email: lrv@vsau.vin.ua).
MAZUR Kateryna – Candidate of Economic Sciences, Associate Professor, Head
of the Department of Agrarian Management, Vinnytsia National Agrarian University
(21008, Vinnytsia, 3 Soniachna Str., email: mazurk@vsau.vin.ua).
PIDVALNA Oksana – Candidate of Economic Sciences, Associate Professor,
Associate Professor of the Department of Agrarian Management, Vinnytsia National
Agrarian University (21008, Vinnytsia, 3 Soniachna Str., email: pog@vsau.vin.ua).
The article deals with topical issues concerning the prospects for the development of the milk and dairy market. It was investigated that the domestic milk industry achieved the greatest breakthrough as milk, since January 1, 2019 the DSTU 3662: 2018 «Milk and raw cow» came into force. due to the fact that milk processing enterprises receive no less than the first grade, and, as you know, farms provide milk to only a second kind. The main factor in stabilizing the situation in the dairy cattle industry is increasing the livestock population and improving its productivity. The main factor in stabilizing the situation in the dairy cattle industry is increasing the livestock population and improving its productivity.
As a result, the quality and safety of milk purchased in industrial farms has increased significantly. So, the share of extra-grade in the overall structure increased to 21.6% and amounted to 586.2 thousand tons, higher grade - to 38.1% or 1.04 million tons, respectively, the share of volumes of milk of the first grade decreased by 42%. It is worth noting that 50% of all extra-grade milk that goes into processing is provided by the dairy farmers' associations.
The authors emphasize that an important factor in the development of production activity for commodity producers is the selling price of milk, which in 2018 in Ukraine was 7602.4 UAH / t, which is 368.4 UAH / t more than in 2014.
It is substantiated that in the milk processing industry of Ukraine there are a number of problems hindering its further development, the main of which are: increased competition from illegally operating enterprises, shadow market, counterfeit products, distrust and lack of cooperation between producers and processors of products, etc. The author has proved that solving these problems is possible by combining milk producers and processors in cooperatives and ensuring their effective state support.
1. Tambovtsev, V. (2009). Finansovyiy krizis i ekonomicheskaya teoriya. [Financial
crisis and economic theory]. Voprosyi ekonomiki. 1, 133-138 [іn Russian].
2. Oleynik, A. N. (2009). Institutsionalnaya ekonomika [Institutional economy].
Moskva: INFRA-M [іn Russian].
3. Cooter, R. (1999). Ulen T. Law and Economics. Addison Wesley Publishing
Company; 3rd edition [in English].
4. Korneychuk, B. V. (2007). Institutsionalnaya ekonomika [Institutional economy].
Moskva: Gardariki [іn Russian].
5. Uilyamson Oliver Iton (1996). Ekonomicheskie institutyi kapitalizma: Firmyi,
ryinki, «otnoshencheskaya» kontraktatsiya [The economic institutions of capitalism: Firms,
markets, "relational" contracting]. Sankt-Peterburg: Lenizdad [іn Russian].
6. Milgrom, P., Roberts, Dzh. (2001). Ekonomika, organizatsiya i menedzhment
[Economics, organization and management]. Sankt-Peterburg: Ekonomicheskaya shkola
(2T.) [іn Russian].
7. Xart, O. D. (2002). Nepovni kontrakty i teoriia firmy. [Incomplete contracts and
the theory of the firm]. Pryroda firmy: Pokhodzhennia, evoliutsiia, rozvytok - Nature of the
company: Origin, evolution, development]. Kiev: A.S.K. 189-216 [in Ukrainian].
8. Neyman, Dzh. Fon, Morgenshtern O. (1970). Teoria igr i ekonomicheskoe
povedenie [Game theory and economic behavior]. Moskva: Nauka [in Russia].
9. Smit, A. (1962). Isledovanie o prirode i prichinah bagatstva narodov [Research
on the nature and causes of the peoples]. Moskva: Sotsekgiz [іn Russian].
10. Gordon, D. F. (1974). A Neo-classical Theory of Keynesian Unemployment.
Economic Inquiry. V. 12 [in English].
11. Alchian, A., Demsetz, H. (1972). Production, Information Costs and Economic
Organization. American Economic Review. V. 62 [in English].
12. Akerlof, G. (1970). The Market for Lemons: Quality Uncertainty and the Market
Mechanism. Quarterly Journal of Economics. V. 84 [in English].
13. Spence, A. M. (1974). Market Signaling: Informational Transfer in Hiring and
Related Screening Processes. Cambridge: Harvard University Press [in English].
14. Kouz, R. G. (1991). Firma, ryinok i pravo [Company, market and law]. Nyu-York: Teleks [in English].
15. Semczov, V. M. (2010). Metodychni pidkhody do typolohii kontraktiv v
ekonomitsi [Methodological approaches to the typology of contracts in the economy].
Visnyk Vinnytskoho politekhnichnoho instytutu – Bulletin of the Vinnitsa Polytechnic
Institute, 6, 23-25 [in Ukrainian].
16. Odintsova, M. I. (2008). Institutsionalnaya ekonomika [Institutional economy].
2-eizdanie. Moskva: GU VShE [іn Russian].
17. Tambovtsev, V. L. (2004). Vvedenie v ekonomicheskuyu teoriyu kontraktov
[Introduction to economic theory of contracts]. Moskva: Infra-M. [іn Russian].
18. Salanie, B. (1997). The Economics of Contracts: A Primer, MA, MIT Press.
[in English].
19. Kuzminov, Ya.I., Bendukidze, K.A., Yudkevich, M.M. (2006). Kurs
institutsionalnoy ekonomiki: institutyi, seti, transaktsionnyie izderzhki, kontraktyi [The
course of institutional economics: institutions, networks, transaction costs, contracts].
Moskva: GU VShE [іn Russian].
20. Sosse, S. (2009). Teoriya optimalnogo kontrakta: modelirovanie kontraktnyih
otnosheniy [The theory of optimal contract: modeling contractual relationships].
Institutsionalnaya ekonomika – Institutional economy. Moskva: Infra, 152-190 [іn Russian].
21. Monusova, G.A. (2012). Sotsialnaya politika v evropeyskom obschestvennom
mnenii [Social policy in European public opinion: a subjective contract between society and
the state]. Voprosyi ekonomiki – Questions economy, 6, 127-151 [іn Russian].
22. Auzan, A.A. (2011). Institutsionalnaya ekonomika: Novaya institutsionalnaya
ekonomicheskaya teoriya [Institutional Economics: New Institutional Economic Theory].
Moskva: Infra-M [іn Russian].
23. Goetz, C.J., Scott, R. E. (1981). Principles of Relational Contracts. Virginia Law
Review. V. 67, № 6. P. 1089-1150 [in English].
24. Logosha, R.V. (2017). Formuvannia postindustrialnoho rynku ovochevoi
produktsii v Ukraini [Formation of the post-industrial market of vegetable products
in Ukraine]. Vinnytska oblasna drukarnia [in Ukrainian].
25. Auzan, O. (2010). Sotsialnyiy kontrakt kak obmen ozhidaniyami [Social
contract as an exchange of expectations]. New Scientist, 1, 7-18 [іn Russian].
26. Kaletnik, G.M., Pryshliak, N.V. (2016). Efektyvnist derzhavnoi pidtrymky yak
osnova staloho rozvytku silskoho hospodarstva [Efficiency of state support as the basis of
sustainable agricultural]. Vseukrainskyi naukovo-vyrobnychyi zhurnal «Ekonomika.
Finansy. Menedzhment: aktualni pytannia nauky i praktyky» – «Economy. Finances.
Management: actual issues of science and practical activity», 5(9), 7-23 [in Ukrainian].
About the journal
С1 Economics and International Economic Relations (by specialization)
D1 Accounting and Taxation
D2 Finance, Banking, Insurance and Stock Market
D3 Management
D4 Public Management and Administration
D5 Marketing
D7 Trade
J3 Tourism and Recreation
Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).
