Issue №: 1 (75)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
FORMATION OF ENTERPRISE RESILIENCE IN THE CONTEXT OF USING ASSERTIVE EMPLOYEES UNDER GLOBALIZATION CONDITIONS
STRELBYTSKA Tetiana – Postgraduate Student of the Third Year of Study of the Department of Economics and Entrepreneurship, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str.,
e-mail: strelbytskatatiana@gmail.com, https://orcid.org/0009-0000-0477-3914).
The article explores the behavioral determinants of enterprise resilience in the context of globalization, focusing on assertiveness as a key factor in maintaining organizational stability. The study emphasizes that traditional economic mechanisms are no longer sufficient to ensure sustainable development under growing market turbulence and global interdependence. Assertiveness, understood as a mature behavioral competence that combines confidence, self-regulation, and respect for the others, is examined as a behavioral driver of organizational adaptability and economic security.
The empirical research involved a survey of 250 employees from twelve enterprises of various sectors, assessing the relationship between the share of assertive workers and indicators of enterprise resilience. The results revealed a strong positive correlation (r = 0.82, p < 0.01) between assertiveness and the integral resilience index. The enterprises with over 11% of assertive employees had demonstrated significantly higher adaptability to market fluctuations, lower staff turnover, and higher profitability.
The scientific novelty of the study lies in identifying assertiveness as an independent behavioral determinant of enterprise resilience, integrating psychological and economic dimensions into a unified analytical model. The practical value of the results is expressed in their applicability for developing HR policies and behavioral training programs aimed at enhancing adaptive potential and internal stability.
The findings confirm that assertiveness functions as a behavioral infrastructure of economic security, fostering trust, autonomy, and collective responsibility. The article also highlights the behavioral mechanisms through which assertive communication reduces managerial risks and transaction costs. Overall, the study substantiates the view that strengthening enterprise resilience in a globalized environment requires investment in behavioral capital – particularly in assertive communication and psychologically safe organizational cultures that enhance adaptability, innovation, and long-term sustainability.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
The cost of printing one page in professional editions of the university is 60 UAH.
An additional copy of the magazine with the mailing list costs 600 UAH.
Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "
It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
