Issue №: 4 (74)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
INFLUENCE OF LOCAL RESTAURANTS ON THE IMAGE OF THE TOURIST DESTINATION
SEREDA Olha – Doctor of Philosophy in Food Technology, Associate Professor of the Department of Technologies of Nutrition, Sumy National Agrarian University (40021, Sumy, 160, Gerasima Kondratieva Str., e-mail: seaol@ukr.net, https://orcid.org/0000-0002-2614-725X).
The article examines the influence of local restaurants on the formation of a tourist image of a destination using the example of the city of Sumy and the Sumy region. The relevance of the topic is due to the growing role of gastronomic tourism as a tool for increasing the tourist attractiveness of the regions, preserving cultural identity and activating the socio-economic development of territories. Particular attention is paid to local gastronomic establishments as elements of tourist infrastructure that combine the functions of service, cultural representation and marketing positioning of the destination. The purpose of the study is to substantiate the role of local restaurants in the formation of a positive tourist image of the Sumy region, taking into account their influence on the cultural identity of the region, the development of gastronomic tourism, destination branding and socio-economic sustainability of the territory. The study has proven that local cuisine restaurants play a multifunctional role, acting as gastronomic attractions, elements of territory branding and platforms for the formation of the unique tourist experience. It has been established that the use of authentic recipes, local ingredients, storytelling and modern serving formats helps to enhance the emotional involvement of tourists and forms a sustainable positive image of the region. It is substantiated that local restaurants in the Sumy region are important agents of socio-economic development, as they stimulate small and medium-sized businesses, support local producers, create jobs and contribute to the capitalization of the gastronomic heritage of the region. The scientific novelty of the study lies in the systematization of the influence of local gastronomic establishments on the image of a tourist destination and the development of an author’s typology of local restaurants in the Sumy region from the perspective of tourist branding. The practical significance of the results obtained lies in the possibility of their use in the development of the strategies for the development of gastronomic tourism, the formation of regional tourist routes and marketing programs for the promotion of the destination.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
