Issue №: 4 (74)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
INFLUENCE OF LOCAL RESTAURANTS ON THE IMAGE OF THE TOURIST DESTINATION
SEREDA Olha – Doctor of Philosophy in Food Technology, Associate Professor of the Department of Technologies of Nutrition, Sumy National Agrarian University (40021, Sumy, 160, Gerasima Kondratieva Str., e-mail: seaol@ukr.net, https://orcid.org/0000-0002-2614-725X).
The article examines the influence of local restaurants on the formation of a tourist image of a destination using the example of the city of Sumy and the Sumy region. The relevance of the topic is due to the growing role of gastronomic tourism as a tool for increasing the tourist attractiveness of the regions, preserving cultural identity and activating the socio-economic development of territories. Particular attention is paid to local gastronomic establishments as elements of tourist infrastructure that combine the functions of service, cultural representation and marketing positioning of the destination. The purpose of the study is to substantiate the role of local restaurants in the formation of a positive tourist image of the Sumy region, taking into account their influence on the cultural identity of the region, the development of gastronomic tourism, destination branding and socio-economic sustainability of the territory. The study has proven that local cuisine restaurants play a multifunctional role, acting as gastronomic attractions, elements of territory branding and platforms for the formation of the unique tourist experience. It has been established that the use of authentic recipes, local ingredients, storytelling and modern serving formats helps to enhance the emotional involvement of tourists and forms a sustainable positive image of the region. It is substantiated that local restaurants in the Sumy region are important agents of socio-economic development, as they stimulate small and medium-sized businesses, support local producers, create jobs and contribute to the capitalization of the gastronomic heritage of the region. The scientific novelty of the study lies in the systematization of the influence of local gastronomic establishments on the image of a tourist destination and the development of an author’s typology of local restaurants in the Sumy region from the perspective of tourist branding. The practical significance of the results obtained lies in the possibility of their use in the development of the strategies for the development of gastronomic tourism, the formation of regional tourist routes and marketing programs for the promotion of the destination.
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About the journal
С1 Economics and International Economic Relations (by specialization)
D1 Accounting and Taxation
D2 Finance, Banking, Insurance and Stock Market
D3 Management
D4 Public Management and Administration
D5 Marketing
D7 Trade
J3 Tourism and Recreation
Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).
