Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 2 (72)

Published: 2025.08.31

DOI: 10.37128/2411-4413-2025-2

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

Read about journal

INNOVATIVE FORMATS OF TOURIST AND RECREATIONAL ACTIVITIES AMID THE TRANSFORMATION OF TOURISM DEMAND

DOI: 10.37128/2411-4413-2025-2-10

PDF Повернутись

HOLOVNIA Оlena – Doctor of Economics, Professor of the Department of Business and Service, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str, е-mail: ellens@meta.ua).

Annotation

The article explores transformational processes in the field of tourism driven by the rapid development of digital technologies, globalization changes, and post-pandemic trends. The author highlights the reorientation of tourism practices under the influence of digitalization, which alters both the nature of tourism services and consumer behavior. Central part in the analysis is the implementation of technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), big data, the Internet of Things (IoT), as well as the use of digital platforms, mobile applications, and gamified solutions that shape new tourism experiences. Special attention is paid to the phenomenon of digital tourism and the emergence of new travel formats such as virtual tours, gaming and esports tourism, workation, and influencer tourism. The article examines examples of tourism infrastructure transformation, particularly the emergence of hotels with integrated VR zones, interactive spaces, and services offering the personalized approaches. Particular attention is paid to the implementation of augmented and virtual reality technologies, interactive mobile platforms, 3D tours, and digital mapping services. Based on the analysis of projects implemented with the participation of Google Ukraine, FreeGen GO, and the other initiators, it is shown how these technologies contribute to improving access to natural and cultural sites, promoting domestic tourism, popularizing regional identity, and preserving intangible cultural heritage. The importance of digital interaction between tourists and destinations is emphasized – especially through social media, online reviews, geolocation services, and virtual concierge platforms. The research is based on a qualitative case study analysis of five esports infrastructure sites in Japan: e-ZONe (Osaka), Grand Nikko Tokyo Daiba (Tokyo), ANA Crowne Plaza Hiroshima (Hiroshima), Kinosaki Onsen (Hyōgo Prefecture), and Hotel Hillarys (Osaka). The data was collected using content analysis of open sources, along with ethnographic descriptions of spaces (based on digital media, virtual tours, and user reviews). The author stresses that digital innovations not only contribute to the economic growth of the tourism industry but also open up new opportunities for sustainable development, inclusiveness, and accessibility in tourism. The digital evolution of tourism is interpreted as a response to global contemporary challenges, necessitating the adaptation of business strategies, the enhancement of staff digital literacy, and the formation of a new culture of tourism service consumption. As a result, digital tourism emerges as an interdisciplinary phenomenon that combines innovation, economics, cultural studies, sociology, and marketing, offering a new vector for the development of the tourism industry in the 21st century.

Keywords: tourism and recreation sector, digitalization of tourism, globalization, transformation of consumer behavior, changing tourism demand, innovations in tourism, digital tourists

List of references

1. 5 Best Esports Hotels in Japan 2025. animeesports.com. Retrieved from: https://www.animeesports.com/Thread-5-Best-Esports-Hotels-in-Japan-2025--2374 [in English].

2. Curcija, M., Breakey, N., & Driml, S. (2019). Development of a conflict management model as a tool for improved project outcomes in community based tourism. Tourism Management, 70, 341–354. DOI:10.1016/j.tourman.2018.08.016 [in English].

3. Digital Nomadism Explained: Who They Are, Where They Go, and How They Work. nomad-magazine.com. Retrieved from: https://nomad-magazine.com/blog/digital-nomadism-explained-who-they-are-where-they-go-and-how-they-work/ [in English].

4. Digital Transformation In The Travel Industry: Facts and Stats. mypos.com. Retrieved from: https://www.mypos.com/en-gb/blog/business-guide/digital-transformation-in-the-travel-industry-facts-and-stats?srsltid=AfmBOoreatm6HMF9kt8XkITPOLcx2dMaqcIvHYPmB0FRNjLdF_QThur7 [in English].

5. Economic Watch: Rise of immersive VR industry drives vitality of China's cultural consumption market. english.news.cn. Retrieved from: https://english.news.cn/20250216/0e24b4b2e7934160883c3080f060fd8a/c.html [in English].

6. Empowering Cultural Tourism with Digital Skills and Blockchain. web3tour.eu. Retrieved from: https://web3tour.eu [in English].

7. Fennell, D.A., & de Grosbois, D. (2021). Communicating sustainability and ecotourism principles by ecologies: A global analysis. Tourism Recreation Research, 48, 9, 1–19. DOI: 10.1080/02508281.2021.1920225

8. Gamification in tourism: how to attract and retain visitors. daremapp.com. Retrieved from: https://daremapp.com/en/gamification-in-tourism/?srsltid=AfmBOoq1rMCikH-IHTyRrwlpz4FXbw9h0Rv_Ta8e1G1WjlV4zA2863oG [in English].

9. Google zapuskaye v Ukrayini masshtabnu initsiatyvu na pidtrymku turystychnoyi haluzi [Google is launching a large-scale initiative in Ukraine to support the tourism industry]. itc.ua. Retrieved from: https://itc.ua/news/google-zapuskaye-v-ukrayini-masshtabnu-inicziativu-na-pidtrimku-turistichnoyi-galuzi-sajt-avtentichni-smaki-s-gastronomichnoyu-kartoyu-3d-modeli-naczionalnih-parkiv/ [in Ukrainian].

10. GSMA Intelligence. gsmaintelligence.com. Retrieved from: https://www.gsmaintelligence.com/ [in English].

11. How Travel & Tourism Brands can use Influencer Marketing. awisee.com. Retrieved from: https://awisee.com/blog/travel-and-tourism-influencers/ [in English].

12. Rastegar, R. (2022).Towards a just sustainability transition in tourism: A multispecies justice perspective. Journal of Hospitality and Tourism Management, 52, 113–122. DOI: 10.1016/j.jhtm.2022.06.008 [in English].

13. TGM Global. tgmresearch.com. Retrieved from: https://tgmresearch.com/global-travel-insights-2025.html#regional-and-country-reports-wrapper [in English].

14. The Complete Guide to Virtual Tourism. cvent.com. Retrieved from: https://www.cvent.com/en/blog/hospitality/virtual-tourism [in English].

15. The leading provider of market research reports & industry analysis. marketresearch.com. Retrieved from: https://www.marketresearch.com/ [in English].

16. Tourism industry trends for 2025 – AI, sustainability, and emerging travel norms. blog.smart-guide.org. Retrieved from: https://blog.smart-guide.org/en/tourism-industry-trends-2025-ai-sustainability-emerging-travel-norms [in English].

17. Virtual Tourism Design Services. marafei.com. Retrieved from: https://marafei.com/en/services/virtual-tourism/ [in English].

18. Virtualni ekskursiyi Lavroyu: shcho proponuye dodatok freegenGO dlya ukrayintsiv i turystiv [Virtual tours of the Lavra: what the freegenGO app offers for Ukrainians and tourists]. mcsc.gov.ua. Retrieved from: https://mcsc.gov.ua/events/virtualni-ekskursiyi-lavroyu-shho-proponuye-dodatok-freegengo-dlya-ukrayincziv-i-turystiv/ [in Ukrainian].

19. Zhuk, P.V. (2022). Turystychno-rekreatsiyna sfera rehionu yak ob’yekt doslidzhennya konkurentospromozhnosti [Regional tourism and recreation domain as an object of competitiveness research]. Rehionalna ekonomika – Regional Economy, 104 (2), 17-24. DOI: https://doi.org/10.36818/1562-0905-2022-2-2 [in Ukrainian].

20. Zakharova, T.V. (2023). Napryamky rozvytku turystychnoho biznesu Ukrayiny [Directions of development of tourism business in Ukraine]. Ekonomika ta suspilʹstvo – Economy and society, 49. Retrieved from: https://economyandsociety.in.ua/index.php/journal/article/view/2284 DOI: https://doi.org/10.3278 2/2 524-0072/2023-49-6 [in Ukrainian].

21. Kibersport zaluchatyme investytsiyi ta rozvyvatyme turyzm v Ukrayini [Esports will attract investments and develop tourism in Ukraine]. thedigital.gov.ua. Retrieved from: https://thedigital.gov.ua/news/mikhaylo-fedorov-kibersport-zaluchatime-investitsii-ta-rozvivatime-turizm-v-ukraini [in Ukrainian].

22. Kibersport: yak pratsyuye hlobalʹna ekosystema? [Esports: How does the global ecosystem work?]. senet.cloud. Retrieved from: https://senet.cloud/blog/kibersport-yak-praczyu%D1%94-globalna-ekosistema [in Ukrainian].

23. Mashika, H., Hrabar, M. (2025). Turystychno-rekreatsiynyy potentsial rehioniv yak osnova staloho sotsialʹno-ekonomichnoho rozvytku [Tourist and recreational potential of regions as a basis for sustainable socio-economic development]. Problemy suchasnykh transformatsiy. Seriya: ekonomika ta upravlinnya – Problems of modern transformations. Series: economics and management. 2025. (21). DOI: https://doi.org/10.54929/2786-5738-2025-21-12-01 Retrieved from: https://reicst.com.ua/pmt/article/view/2025-21-12-01/2025-21-12-01/ [in Ukrainian].

24. Prezentatsiya stratehiyi rozvytku kibersportu v Ukrayini [Presentation of the strategy for the development of esports in Ukraine]. upea.com.ua. Retrieved from: https://upea.com.ua/news/oficijna-prezentacija-ukrainskoi-profesijnoi-kibersportivnoi-asociacii-video/ [in Ukrainian].

25. Stavsʹka YU.V. (2024). Yevropeysʹkyy dosvid produktyvnykh instrumentiv rozvytku turystychnoho biznesu Ukrayiny [European experience of productive tools for the development of tourism business in Ukraine]. Ekonomika ta suspilʹstvo – Economy and society, 60. DOI: 10.32782/2524-0072/2024-60-26 Retrieved from: https://economyandsociety.in.ua/index.php/journal-/article/view/3567/3499 [in Ukrainian].

26. Shevchenko N. O. (2025). Napryamy rozvytku ukrayinsʹkoho turyzmu v konteksti viysʹkovykh realiy i protsesiv povoyennoho vidnovlennya [Directions of Ukrainian tourism development in the context of military realities and post-war recovery processes]. Visnyk Natsionalʹnoyi akademiyi kerivnykh kadriv kulʹtury i mystetstv – Bulletin of the National Academy of Managers of Culture and Arts, 1, 96-101. DOI: 10.32461/2226-3209.1.2025.327926 [in Ukrainian].

All journal issues

About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).