Issue №: 2 (72)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
INNOVATIVE FORMATS OF TOURIST AND RECREATIONAL ACTIVITIES AMID THE TRANSFORMATION OF TOURISM DEMAND
HOLOVNIA Оlena – Doctor of Economics, Professor of the Department of Business and Service, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str, е-mail: ellens@meta.ua).
The article explores transformational processes in the field of tourism driven by the rapid development of digital technologies, globalization changes, and post-pandemic trends. The author highlights the reorientation of tourism practices under the influence of digitalization, which alters both the nature of tourism services and consumer behavior. Central part in the analysis is the implementation of technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), big data, the Internet of Things (IoT), as well as the use of digital platforms, mobile applications, and gamified solutions that shape new tourism experiences. Special attention is paid to the phenomenon of digital tourism and the emergence of new travel formats such as virtual tours, gaming and esports tourism, workation, and influencer tourism. The article examines examples of tourism infrastructure transformation, particularly the emergence of hotels with integrated VR zones, interactive spaces, and services offering the personalized approaches. Particular attention is paid to the implementation of augmented and virtual reality technologies, interactive mobile platforms, 3D tours, and digital mapping services. Based on the analysis of projects implemented with the participation of Google Ukraine, FreeGen GO, and the other initiators, it is shown how these technologies contribute to improving access to natural and cultural sites, promoting domestic tourism, popularizing regional identity, and preserving intangible cultural heritage. The importance of digital interaction between tourists and destinations is emphasized – especially through social media, online reviews, geolocation services, and virtual concierge platforms. The research is based on a qualitative case study analysis of five esports infrastructure sites in Japan: e-ZONe (Osaka), Grand Nikko Tokyo Daiba (Tokyo), ANA Crowne Plaza Hiroshima (Hiroshima), Kinosaki Onsen (Hyōgo Prefecture), and Hotel Hillarys (Osaka). The data was collected using content analysis of open sources, along with ethnographic descriptions of spaces (based on digital media, virtual tours, and user reviews). The author stresses that digital innovations not only contribute to the economic growth of the tourism industry but also open up new opportunities for sustainable development, inclusiveness, and accessibility in tourism. The digital evolution of tourism is interpreted as a response to global contemporary challenges, necessitating the adaptation of business strategies, the enhancement of staff digital literacy, and the formation of a new culture of tourism service consumption. As a result, digital tourism emerges as an interdisciplinary phenomenon that combines innovation, economics, cultural studies, sociology, and marketing, offering a new vector for the development of the tourism industry in the 21st century.
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7. Fennell, D.A., & de Grosbois, D. (2021). Communicating sustainability and ecotourism principles by ecologies: A global analysis. Tourism Recreation Research, 48, 9, 1–19. DOI: 10.1080/02508281.2021.1920225
8. Gamification in tourism: how to attract and retain visitors. daremapp.com. Retrieved from: https://daremapp.com/en/gamification-in-tourism/?srsltid=AfmBOoq1rMCikH-IHTyRrwlpz4FXbw9h0Rv_Ta8e1G1WjlV4zA2863oG [in English].
9. Google zapuskaye v Ukrayini masshtabnu initsiatyvu na pidtrymku turystychnoyi haluzi [Google is launching a large-scale initiative in Ukraine to support the tourism industry]. itc.ua. Retrieved from: https://itc.ua/news/google-zapuskaye-v-ukrayini-masshtabnu-inicziativu-na-pidtrimku-turistichnoyi-galuzi-sajt-avtentichni-smaki-s-gastronomichnoyu-kartoyu-3d-modeli-naczionalnih-parkiv/ [in Ukrainian].
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18. Virtualni ekskursiyi Lavroyu: shcho proponuye dodatok freegenGO dlya ukrayintsiv i turystiv [Virtual tours of the Lavra: what the freegenGO app offers for Ukrainians and tourists]. mcsc.gov.ua. Retrieved from: https://mcsc.gov.ua/events/virtualni-ekskursiyi-lavroyu-shho-proponuye-dodatok-freegengo-dlya-ukrayincziv-i-turystiv/ [in Ukrainian].
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
