Issue №: 1 (75)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
MARKETING RESEARCH IN INDUSTRIAL MARKETS OF GOODS: COMPARATIVE ASPECTS
KUSHNIR Taras – Candidate of Economical Sciences, Associate Professor, Associate Professor of the Department of Marketing, Ivan Franko Lviv National University (79000, Lviv, 18, Svodoby Avenue, e-mail: taras.kushnir@lnu.edu.ua, https://orcid.org/0000-0003-1643-2273).
It was determined and substantiated that conducting marketing research and implementing its results provides a higher level of the efficiency in making management decisions that can provide significant competitive advantages to participants in industrial markets. It was determined that in industrial markets secondary information obtained from both internal and external sources of the company is more often used for the analysis. In the industrial market, the market and the enterprise itself are studied. In the context of market research, its conjuncture, features and volumes of demand and supply, market capacity, features of competition, sales trends and behavior of key market entities are studied. The areas of enterprise research include its competitiveness, the effectiveness of its economic activities, the effectiveness of intra-firm activities, and the assessment of the effectiveness of marketing activities implemented by the enterprise.
Given the rational nature of buyer behavior in industrial markets, the use of quantitative methods is more typical for conducting marketing research, such as: multidimensional methods, regression and correlation methods, simulation methods, methods of statistical decision theory, and deterministic methods of operations research, which contribute to increasing the efficiency of management decision-making by the management of industrial enterprises.
It has been determined that the main method of collecting primary information in industrial markets is a survey, the use of which differs significantly from consumer markets in the following parameters: sample size, availability of respondents, definition of respondents, cooperation with respondents, interviewers, and the cost of the study.
A comparative analysis of the methodology for conducting marketing research in the markets of industrial goods and markets of final consumer goods was carried out, and the distinctive characteristics of industrial marketing research were identified.
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About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
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The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
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An additional copy of the magazine with the mailing list costs 600 UAH.
Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "
It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.
