Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 1 (75)

Published: 2026.04.17

DOI: 10.37128/2411-4413-2026-1

Description:
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.

Read about journal

MARKETING RESEARCH IN INDUSTRIAL MARKETS OF GOODS: COMPARATIVE ASPECTS

DOI: 10.37128/2411-4413-2026-1-4

PDF Повернутись

KUSHNIR Taras – Candidate of Economical Sciences, Associate Professor, Associate Professor of the Department of Marketing, Ivan Franko Lviv National University (79000, Lviv, 18, Svodoby Avenue, e-mail: taras.kushnir@lnu.edu.ua, https://orcid.org/0000-0003-1643-2273).

Annotation

It was determined and substantiated that conducting marketing research and implementing its results provides a higher level of the efficiency in making management decisions that can provide significant competitive advantages to participants in industrial markets. It was determined that in industrial markets secondary information obtained from both internal and external sources of the company is more often used for the analysis. In the industrial market, the market and the enterprise itself are studied. In the context of market research, its conjuncture, features and volumes of demand and supply, market capacity, features of competition, sales trends and behavior of key market entities are studied. The areas of enterprise research include its competitiveness, the effectiveness of its economic activities, the effectiveness of intra-firm activities, and the assessment of the effectiveness of marketing activities implemented by the enterprise.

Given the rational nature of buyer behavior in industrial markets, the use of quantitative methods is more typical for conducting marketing research, such as: multidimensional methods, regression and correlation methods, simulation methods, methods of statistical decision theory, and deterministic methods of operations research, which contribute to increasing the efficiency of management decision-making by the management of industrial enterprises.

It has been determined that the main method of collecting primary information in industrial markets is a survey, the use of which differs significantly from consumer markets in the following parameters: sample size, availability of respondents, definition of respondents, cooperation with respondents, interviewers, and the cost of the study.

A comparative analysis of the methodology for conducting marketing research in the markets of industrial goods and markets of final consumer goods was carried out, and the distinctive characteristics of industrial marketing research were identified.

Keywords: industrial market of goods, consumer market of goods, marketing research, sampling, survey, quantitative research methods.

List of references

1. Abratt, R. (1982). Industrial marketing research – theory and practice. South African Journal of Business Management, 13, 70-75. DOI: https://doi.org/10.4102/sajbm.v13i2.1176 [in English].

2. Bilro, R.G., Correia Loureiro, S.M. & Souto, P. (2023). A systematic review of customer behavior in business-to-business markets and agenda for future research. Journal of Business & Industrial Marketing, 38 (13), 122-142. DOI: https://doi.org/10.1108/JBIM-07-2022-0313 [in English].

3. Brooksbank, R. & Taylor, D. (2004). Marketing in New Zealand: A Comparison of Consumer and Industrial Firms. Problems and Perspectives in Management, 2(3), 210-215. [in English].

4. Chlipala, P. (2020). Methodology of marketing vs methodology of social and economic research. Economics, entrepreneurship, management, 7 (2), 112-118. DOI: https://doi.org/10.23939/eem2020.02.112 [in English].

5. Gligor, D.M., Golgesi, I., Rego, C., Russo, I., Bozkurt, S., Pohlen, T., Hiatt, B. & Garg, V. (2022). Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research. Journal of Business & Industrial Marketing, 37 (7), 1542-1552. DOI: https://doi.org/10.1108/JBIM-09-2020-0436 [in English].

6. Grewal, R., Lilien, G.L., Petersen, J.A. & Wuyts, S. (2011). Business-to-business marketing: looking back, looking forward. Handbook of Business-to-Business Marketing. DOI: https://doi.org/10.4337/9781781002445 Retrieved from: URL: https://www.elgaronline.com/edcollbook/book/9781781002445/9781781002445.xml [in English].

7. laPlaca, P.J. (2013). Research priorities for B2B marketing researchers. Revista Española de Investigación de Marketing ESIC, 17 (2), 135-150. DOI: https://doi.org/10.1016/S1138-1442(14)60027-9 [in English].

8. Bagorka, M.O., Kadyrus, I.G. & Yurchenko, N.I. (2022). Formuvannia systemy marketynhovykh doslidzhen na pidpryiemstvi [Formation of a marketing research system at the enterprise]. Derzhava ta rehiony. Seriia: Ekonomika ta pidpryiemnytstvo – State and Regions. Series: Economy and Entrepreneurship, 2 (125), 64-70. DOI: https://doi.org/10.32840/1814-1161/2022-2-11 [in Ukrainian].

9. Bagorka, M.O., Yurchenko, N.I. & Abramovich, I.A. (2024). Formuvannia systemy marketynhovykh doslidzhen ta informatsiinoho zabezpechennia ahrarnykh pidpryiemstv [Formation of a system of marketing research and information support for agricultural enterprises]. Ekonomika ta suspilstvo – Economy and society. 60. DOI: https://doi.org/10.32782/2524-0072/2024-60-11 Retrieved from: URL: https://economyandsociety.in.ua/index.php/journal/article/view/3562/3494 [in Ukrainian].

10. Hromova, O., Abdullaieva, A. & Sharko, V. (2023). Marketynhovi doslidzhennia na promyslovykh pidpryiemstvakh [Marketing research at industrial enterprises]. Visnyk Khmelnytskoho natsionalnoho universytetu – Bulletin of Khmelnytskyi National University, 5, 108-111. DOI: https://doi.org/10.31891/2307-5740-2023-322-5-17 [in Ukrainian].

11. Korniichuk, T.A. & Lutsii, I.O. (2024). Metodychni zasady marketynhovykh doslidzhen [Methodological principles of marketing research]. Stalyi rozvytok ekonomiky – Sustainable economic development, 3 (50), 290-295. DOI: https://doi.org/10.32782/2308-1988/2024-50-43. [in Ukrainian].

12. Osnach, O.F., Pylypchuk, V.P. & Kovalenko, L.P. (2009). Promyslovyi marketynh [Industrial marketing]. Kyiv: Tsentr uchbovoi literatury. Retrieved from: https://vasylkiv-litsei.com.ua/media/library/book/1585488270.865187.pdf [in Ukrainian].

13. Sokolova, L.V., Diuzhev, V.H. & Diuzhev, O.H. (2024). Polihrafichni, multymediini ta web-tekhnolohii. Innovatsii ta rozvytok [Printing, multimedia and web technologies. Innovations and development]. Kharkiv: TOV «Drukarnia Madryd». 190-215. DOI: 10.30837/978-617-7988-99-0 Retrieved from: https://pmw.nure.ua/files/51.pdf [in Ukrainian].

14. Khrapkina, V.V. & Kuznietsova, K.V. (2019). Rol marketynhovykh doslidzhen u zabezpechenni efektyvnoi roboty pidpryiemstv [The role of marketing research in ensuring the effective operation of enterprises]. Menedzher. Visnyk Donetskoho derzhavnoho universytetu upravlinnia – Manager. Bulletin of Donetsk State University of Management, 2(83), 42-53. DOI: https://doi.org/10.35340/2308-104X.2019.83-2-05 [in Ukrainian].

15. Shysh, A.M., Malyshenko, L.O. & Tryfonova, O.V. (2025). Vplyv marketynhovykh doslidzhen na pryiniattia upravlinskykh rishen: rol analityky v menedzhmenti ta marketynhu [The impact of marketing research on managerial decision-making: the role of analytics in management and marketing]. Ekonomika ta suspilstvo – Economy and society, 58. DOI: https://doi.org/10.32782/2524-0072/2023-58-96 Retrieved from: https://economyandsociety.in.ua/index.php/journal/article/view/3363/3290 [in Ukrainian].

All journal issues

About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).