Issue №: 2 (72)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
OPTIMIZATION OF BUSINESS PROCESS MANAGEMENT USING INNOVATIVE METHODS, INCLUDING ARTIFICIAL INTELLIGENCE
SHEVCHUK Andriy – Candidate of Economic Sciences, Doctoral Student of the Department of Management and Marketing, Private Higher Educational Institution «European University» (03115, Kyiv, 16 B, Academician Vernadsky Boulevard, e-mail: aashevchuk@gmail.com).
The article investigates the use of innovative methods, in particular artificial intelligence for management in terms of optimizing business processes. It is established that the level of development of innovative trends has a direct impact on management efficiency through the use of modern tools that contribute to the optimization of business processes and have a positive effect on business performance, which is manifested in increased sales volume, speed of customer service and business development, which is an important factor in the growth of the modern and forming digital economy of the future. It is noted that the use of digital innovation tools in management contributes to strengthening the competitive advantages of business in the relevant market segment.
The purpose of the article is the research on the impact of the innovative methods on optimizing business process management as a competitive advantage in the conditions of the formation of a digital economy.
The development of the main innovative methods is investigated and the features are systematized from the perspective of optimizing business process management, which contributes to business performance.
The advantages of implementing electronic document management and CRM (customer relationship management) systems as progressive innovative methods in management that contribute to the development of business units and the economy of the future have been identified.
The possibilities of artificial intelligence as an innovative tool of modernity that contributes to the optimization of business processes through management efficiency have been identified.
A network model of business process optimization using artificial intelligence as an effective innovative management method for the security sector has been proposed.
It has been established that an important marker of management efficiency is the use of the innovative methods that contribute to the optimization of management processes and have a positive impact on business development. The use of modern innovative methods, in particular artificial intelligence, currently contributes to management efficiency and leads to the efficiency based on the quality and speed of task performance through the optimization of business processes and is manifested in economic effect, however, implementation requires appropriate funding.
1. Mykhailyk, O., & Birak, Ye. (2023). Investytsiino-innovatsiina diialnist pidpryiemstv v umovakh voiennoho stanu [Investment and innovation activities of enterprises under martial law]. Ekonomika ta suspilstvo – Economy and society, 58. DOI: https://doi.org/10.32782/2524-0072/2023-58-86 Retrieved from: https://economyandsociety.in.ua/index.php/journal/article/view/3350/3277 [in Ukrainian].
2. Poroskun, S.S. (2024). Pobudova mekhanizmu innovatsiinoho rozvytku sumskoho rehionu v pisliavoiennyi period [Building a mechanism for innovative development of the Sumy region in the post-war period]. Biznes-navihator – Business Navigator, 3 (76), 72–75. DOI: https://doi.org/10.32782/business-navigator [in Ukrainian].
3. Chernenko, O. (2023). Tsyfrova ekonomika: mozhlyvosti elektronnoho marketynhu ta tekhnolohii shtuchnoho intelektu u torhivli [Digital economy: opportunities for electronic marketing and artificial intelligence technologies in trad]. Aktualni pytannia prava ta sotsialno-ekonomichnykh vidnosyn: zbirnyk statei – Current issues of law and socio-economic relations: a collection of articles, 3, 432–439. Retrieved from http://dspace.wunu.edu.ua/bitstream/432-439 [in Ukrainian].
4. Filippov, M. (2022). Stvoriuvaty innovatsiini proiekty varto vzhe zaraz: ne chekaiuchy zakinchennia viiny [It is worth creating innovative projects now: without waiting for the end of the war]. delo.ua. Retrieved from: https://delo.ua/business/stvoryuvati-innovaciini-projekti-varto-vzezaraz-ne-cekayuci-zakincennya-viiniinsaiti-maksima-filippova-iz-grcapital-402624 [in Ukrainian].
5. Kozlovskyi, S., Horun, S., & Mamashvili L. (2024). Pidvyshchennia ekonomichnoi bezpeky derzhavy na osnovi innovatsiinykh ta tsyfrovykh transformatsii [Increasing the economic security of the state based on innovation and digital transformations]. Ekonomika ta suspilstvo – Economy and Society, 59. DOI: https://doi.org/10.32782/2524-0072/2024-59-34 Retrieved from: https://economyandsociety.in.ua/index.php/journal/article/view/3387/3314 [in Ukrainian].
6. Shevchuk, A.A. (2024). Innovatsiini tendentsii rozvytku instrumentiv upravlinnia biznes protsesamy v Ukraini ta vyznachennia yikh perspektyv v umovakh stanovlennia tsyfrovoi ekonomiky [Innovative trends in the development of business process management tools in Ukraine and determination of their prospects in the context of the emergence of a digital economy]. Nauka i tekhnika sohodni – Science and Technology Today, 5 (33), 479-488. DOI: https://doi.org/10.52058/2786-6025-2024-5(33) [in Ukrainian].
7. Shevchuk, A.A. (2025). Suchasni pidkhody upravlinnia z vykorystanniam ShI tekhnolohii: optymizatsiia biznes-protsesiv okhoronnoho biznesu [Modern management approaches using AI technology: optimization of security business processes]. Naukovi innovatsii ta peredovi tekhnolohii – Scientific innovations and advanced technologies, 2 (42), 1066–1074. DOI: https://doi.org/10.52058/2786-5274-2025-2(42)-1066-1074 [in Ukrainian].
8. Muzychenko, T.O., Skorba, O.A. & Shevchuk, A.A. (2023). Shtuchnyi intelekt yak zasib optymizatsii biznes-protsesiv v elektronnii komertsii [Artificial intelligence as a means of optimizing business processes in e-commerce]. Akademichni vizii – Academic visions, 25. DOI: https://doi.org/10.5281/zenodo.10081884 Retrieved from: https://academy-vision.org/article/view/696 [in Ukrainian].
9. Pro innovatsiinu diialnist: Zakon Ukrainy № 40-IV [About innovation activities: Law of Ukraine № 40-IV]. (2002, July 4). zakon.rada.gov.ua. Retrieved from: https://zakon.rada.gov.ua/laws/show/40-15 [in Ukrainian].
10. Shevchuk, A.А. (2025). CRM system (customer relationship management): an innovative optimization method [CRM system (customer relationship management): an innovative optimization method]. 1st International Scientific and Practical Conference «Science and Information Technologies in the Modern World». (February 26-28, 2025), 255-257. DOI 10.70286/ISU-26.02.2025. [in Ukrainian].
11. Chmil, H.L. (2021). Transformatsiia prostoru funktsionuvannia biznes-struktur pid vplyvom tsyfrovizatsii: vymir marketpleisiv. [Transformation of the space of business structures under the influence of digitalization: the dimension of marketplaces]. Visnyk Kharkivskoho natsionalnoho ahrarnoho universytetu im. V.V. Dokuchaieva. Seriia: «Ekonomichni nauky» – Bulletin of the Kharkiv National Agrarian University named after V.V. Dokuchaev. Series: «Economic Sciences», 1, 391–405 [in Ukrainian].
12. Pro zastosuvannia personalnykh spetsialnykh ekonomichnykh ta inshykh obmezhuvalnykh zakhodiv (sanktsii): Rishennia Rady natsionalnoi bezpeky i oborony Ukrainy [On the application of personal special economic and other restrictive measures (sanctions): Decision of the National Security and Defense Council of Ukraine]. (2017, April 28). Retrieved from: https://zakon.rada.gov.ua/laws/show/n0004525-17#Text [in Ukrainian].
13. Ofitsiinyi vebsait «MASTER» [Official website of «MASTER»]. Retrieved from: https://masterbuh.com/product/dokumentoobigkompleksne-rishennya [in Ukrainian].
14. Hevchuk, A., & Shevchuk, A. (2023). Merezheva (pidtrymuiucha) infrastruktura i shtuchnyi intelekt v upravlinni biznes protsesamy – osnova formuvannia tsyfrovoi ekonomiky [Network (supporting) infrastructure and artificial intelligence in business process management are the basis for the formation of a digital economy]. Tsyfrova ekonomika ta ekonomichna bezpeka – Digital Economy and Economic Security, 8 (08), 207-212. DOI: https://doi.org/10.32782/dees.8-34 [in Ukrainian].
15. Kumari, P.S. (2025). Exploring AI and machine learning in visualization for optimizing business practices. Data Visualization Tools for Business Applications (pp. 67-84). Hershey: IGI Global. DOI: https://doi.org/10.4018/979-8-3693-6537-3.ch004 [in English].
16. Piazzoli, A. (2024). AI and strategy: How new tools can boost the evolution of strategic decision-making. Socio-Economic Impact of Artificial Intelligence. (pp. 247-260). Cham: Springer. DOI: https://doi.org /10.1007/978-3-031-73514-1_18 [in English].
17. Wang, H. (2024). Analysis of the impact of artificial intelligence on modern enterprise management. Modern Economics & Management Forum, 5 (3), 495–498. DOI: https://doi.org/10.1007/978-3-031-73514-1_18 [in English].
About journal
051 Economics
071 Accounting and taxation
072 Finance, banking and insurance
073 Management
075 Marketing
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine".
The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281
(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).
The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)
The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)
The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.
The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.
Objectives of the journal:
- publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
- expanding partnerships with international scientific publishing organizations;
- enhancing the culture of reviewing and annotating published material;
- adherence to editorial ethics.
Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.
The cost of printing one page in professional editions of the university is 60 UAH.
An additional copy of the magazine with the mailing list costs 450 UAH.
Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "
It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)
According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.

