Issue №: 2 (72)
The journal deals with the issues of efficiency of functioning of the national economics and organizational forms of management of the national economy. Attention is paid to the problems of marketing, management and efficiency of production and economic activity of agrarian enterprises. The issues of public administration and administration, accounting and taxation, banking and insurance, forecasting and modeling of economic processes, foreign economic activity, commodity flows of economic entities and their infrastructure support.
SOCIAL RESPONSIBILITY OF HOSPITALITY ENTERPRISES AND IMPLEMENTATION OF ENVIRONMENTALLY FRIENDLY PRACTICES TO THEIR ACTIVITIES
STAVSKA Uliya – Candidate of Economical Science, Associate Professor, Head of the Department of Business and Service Areas, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e–mail: usv.urf@ukr.net).
ZAMRIY Victor – Assistant of the Department of Business and Service Areas, Vinnytsia National Agrarian University (21008, Vinnytsia, 3, Soniachna Str., e-mail: mzed2017@ukr.net).
The article examines key aspects of forming a socially responsible business model in the hospitality industry of Ukraine, in particular in wartime conditions, as well as practical approaches to implementing environmental initiatives that ensure sustainable development and a harmonious balance between economic efficiency and the social mission of business.
The study examines the current issues of implementing social responsibility and environmentally friendly practices to the activities of hospitality enterprises. The study focuses on real sustainable development practices that are currently used in the domestic hospitality sector, such as: energy–efficient technologies, reducing of the resource use, waste sorting, supporting of local suppliers, environmental certification and implementing of educational and awareness–raising campaigns.
It was found that the most common are energy-efficient measures (use of LED lighting, energy control systems), waste sorting, reduction of water consumption and partial use of bio-tableware. At the same time, the level of integration of strategic social responsibility of hospitality enterprises (CSR), such as cooperation with communities, certification according to international environmental standards (ISO 14001, Green Key), remains insufficient. It was found that the main barriers are high implementation costs, insufficient staff knowledge, weak infrastructure and lack of state incentives.
The article justifies the need for an integrated approach to the formation of a socially responsible business in the hospitality sector. Mechanisms are proposed to motivate enterprises to implement measures or practices aimed at greening, including: preferential taxation, public–private partnerships, training programs for employees, popularization of ecotourism and increasing environmental culture among consumers.
The results of the study can be used in the process of strategic planning, development of corporate responsibility policies, as well as in the development of national standards for sustainable development in the field of tourism and hospitality.
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About the journal
С1 Economics and International Economic Relations (by specialization)
D1 Accounting and Taxation
D2 Finance, Banking, Insurance and Stock Market
D3 Management
D4 Public Management and Administration
D5 Marketing
D7 Trade
J3 Tourism and Recreation
Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).
