Economy, finances, management: Topical issues of science and practical activity


Issue №: 9 (37)

Published: 2018.12.23

The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

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BURDEYNA Lyudmyla –  Candidate of Pedagogical Sciences, Associate Professor 

of the Department of Mathematics, Physics and Computer Technologies, Vinnytsia 

National Agrarian University (21008, Vinnytsia, 3 Soniachna str.)


Some models of economic activity planning are considered in the article, what will 

have an effective influence on the work of both the business entity in the whole and its 

separate structural divisions. The process of creating such models involves solving a set of 

standard analytical tasks in certain aspects of economic activity: the nature of the use of 

productive resources, the cost of commodity products as well as financial condition of the 


Based on the  functions of the agricultural enterprise, the following models of 

economic activity of the enterprise were investigated in the article: organization of an 

advertising campaign to determine its effectiveness; mass servicing systems and consumer 

behavior model, which today is the main factor influencing the work of any enterprise in 

general and agricultural in particular.

Keywords: modeling, organization of advertising campaign, mass service systems, consumer behavior model.

List of references

1.  Vitlinskyi  V.V. (2003).  Modeliuvannia  ekonomiky:  navch.  posibnyk [Modeling 

the economy: teaching. manual]. Kyiv, KNEU, 408 [in Ukrainian].

2.  Nalyvaiko  A.P.  (2001).  Teoriia  stratehii  pidpryiemstva:  Suchasnyi  stan  ta

napriamky  rozvytku [The theory of enterprise strategy: the current state and directions of 

development] – Kyiv, KNEU, 227 [in Ukrainian].

3.  Zhernovyi  Yu.V.  (2007).  Imitatsiine modeliuvannia system masovoho 

obsluhovuvannia: Praktykum [Simulation of mass service systems: Practice]. Lviv, 

Vydavnychyi tsentr LNU imeni Ivana Franka, 307 [in Ukrainian].

4.  Iastremskyi O.I., Hrytsenko O.H. (1998). Osnovy mikroekonomiky: Pidruchnyk 

[Fundamentals of Microeconomics: Textbook]. Kyiv, Znannia, 784 [in Ukrainian].

5.  Tomashevskyi V.M. (2005). Modeliuvannia system  [Simulation of systems]. 

Kyiv,Vydavnycha hrupa VNV, 352 [in Ukrainian].

6.  Buriennikova N.V. Matematychni metody, modeli ta informatsiini tekhnolohii v 

ekonomitsi  [Mathematical methods, models and information technologies in economics]. 

Vinnytsia, VNAU: Ekonomika. Finansy. Menedzhment: aktualni pytannia nauky i 

praktyky, 2016, 7, 86-94 [in Ukrainian].

7.  Bondar-Pidhurska O.V. (2012). Naukovo-metodychni pidkhody do  otsinky 

enerhoefektyvnosti yak faktora konkurentospromozhnosti promyslovoi produktsii v 

innovatsiinii modeli rozvytku Ukrainy [Scientific and methodical approaches to the 

estimation of energy efficiency as a factor of the competitiveness of industrial products in 

the innovation model of Ukraine's development] Naukovi pratsi Kirovohradskoho 

natsionalnoho tekhnichnoho universytetu. Ekonomichni nauky, VYP. 22, ch. II. 

Kirovohrad: KNTU, 470 [in Ukrainian].

8.  Kotler F. Osnovy  marketynha: per. s anhl. [Fundamentals  of Marketing]. Mosсow,

Prohress, 1992, 458-465 [in Ukrainian].

9.  Zhernovyi Yu.V. (2004). Markovski modeli masovoho obsluhovuvannia: Teksty 

lektsii [Markov model of mass service: Text of lectures]. Lviv, Vydavnychyi tsentr LNU 

imeni Ivana Franka, 154 [in Ukrainian].

10.  Mnushko Z.N., Olkhovskaia A.B. (2007). Povedenye potrebytelei: ucheb. 

posobye dlia stud. Vuzov [Behavior of consumers: study. manual for student high schools]. 

Kharkiv, NFaU, 156 [in Russian].

All journal issues

About journal

Topics of the journal:

051 Economics

071 Accounting and taxation

072 Finance, banking and insurance

073 Management

075 Marketing

076 Business, trade and exchange activities

241 Hotel, restaurant and catering 

281 Public administration


Key information:
ISSN (print): 2411-4413
DOI: 10.37128

The journal “Economy, finances, management: Topical issues of science and practice” is included in the "List of Scientific Professional Editions of Ukraine". 

The scientific edition is assigned the Category "Б" in the field of economics in specialties 051, 071, 072, 073, 075, 076, 241, 281

(Order of the Ministry of Education and Science of Ukraine No. 249, March 17, 2020).

The journal “Economy, finances, management: Topical issues of science and practice” has a Digital Object Identifier (DOI)

The journal “Economy, finances, management: Topical issues of science and practice” is indexed in such database as Index Copernicus Value (https://journals.indexcopernicus.com/search/form)


The editorial board of the journal is guided by the principles of scientific, objectivity, professionalism, informational support of the most significant innovative researches, observance of standards of publishing ethics.

The purpose of the journal "Economics, finances, management: Topical issues of science and practical activity» is the coverage of leading scientific ideas in the economic, financial and management activities of the sectors of the national economy and the involvement of representatives of the domestic and foreign scientific professional community.


Objectives of the journal:

  • publication of research findings on innovation in the economy, financial and management spheres, innovation of production processes;
  • expanding partnerships with international scientific publishing organizations;
  • enhancing the culture of reviewing and annotating published material;
  • adherence to editorial ethics.


Article publishing is a paid service. Cost for printing in professional publications in accordance with the Decree of the Cabinet of Ministers of Ukraine of August 27, 2010 No. 796 "On approval of the list of paid services that can be provided by state educational institutions, other institutions of the educational system belonging to state and communal ownership" and the order Rector of the Higher Education University Mazura VA dated March 14, 2018 No. 93 “On setting the cost of printing in professional editions of the University”.

The cost of printing one page in professional editions of the university is 60 UAH.

An additional copy of the magazine with the mailing list costs 450 UAH.

Recipient: Vinnytsia National Agrarian University MFO 820172 Current account No. 31256282102055 Code 00497236 Bank State Treasury Service of Ukraine, Kyiv. VAT payer code 004972302286. Registration number 100271744. Purpose of payment: for printing an article in the journal: ”Economy, finances, management: Topical issues of science and practical activity "

History of journal:

It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.

From 2015 ”Economy, finances, management: Topical issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 of PR as of December 31, 2014)

According to the decision of National Council of Television and Radio Broadcasting of Ukraine from 25.04.2024 No. 1337 the scientific journal «Economy, finances, management: topical issues of science and practical activity» has the ID of the Media R30-05171.