Economy, finances, management: topical issues of science and practical activity

SCIENTIFIC JOURNALS OF VINNITSA NATIONAL AGRARIAN UNIVERSITY

Issue №: 9 (37)

Published: 2018.12.23

DOI: XX.XXXXX/XXXXXXXXXXXXX

Description:
The magazine deals with the problems of the agricultural sector of the economy in the context of integration and processes of globalization. Attention is paid to the issues of development of digital economy, rural territories, technologies of enterprise management and organization of accounting, problems of legal support of economic processes, market tendencies of development of various branches of economy. Particular attention is paid to green tourism as a promising segment of the national economy.

Read about journal

TAKING ACCOUNT OF MOTIVATIONAL ASPECTS OF ACTIVITY OF BUSINESS ENTITIES OF AGROINDUSTRIAL COMPLEX IN MODELING AND DECISION-MAKING

DOI: XX.XXXXX/XXXXXXXXXXXXX

PDF Повернутись

BURDEYNA Lyudmyla – Candidate of Pedagogical Sciences, Associate Professor

of the Department of Mathematics, Physics and Computer Technologies, Vinnytsia

National Agrarian University (21008, Vinnytsia, 3 Soniachna str.)

Annotation

Some models of economic activity planning are considered in the article, what will

have an effective influence on the work of both the business entity in the whole and its

separate structural divisions. The process of creating such models involves solving a set of

standard analytical tasks in certain aspects of economic activity: the nature of the use of

productive resources, the cost of commodity products as well as financial condition of the

enterprise.

Based on the functions of the agricultural enterprise, the following models of

economic activity of the enterprise were investigated in the article: organization of an

advertising campaign to determine its effectiveness; mass servicing systems and consumer

behavior model, which today is the main factor influencing the work of any enterprise in

general and agricultural in particular.

Keywords: modeling, organization of advertising campaign, mass service systems, consumer behavior model.

List of references

1. Vitlinskyi V.V. (2003). Modeliuvannia ekonomiky: navch. posibnyk [Modeling

the economy: teaching. manual]. Kyiv, KNEU, 408 [in Ukrainian].

2. Nalyvaiko A.P. (2001). Teoriia stratehii pidpryiemstva: Suchasnyi stan ta

napriamky rozvytku [The theory of enterprise strategy: the current state and directions of

development] – Kyiv, KNEU, 227 [in Ukrainian].

3. Zhernovyi Yu.V. (2007). Imitatsiine modeliuvannia system masovoho

obsluhovuvannia: Praktykum [Simulation of mass service systems: Practice]. Lviv,

Vydavnychyi tsentr LNU imeni Ivana Franka, 307 [in Ukrainian].

4. Iastremskyi O.I., Hrytsenko O.H. (1998). Osnovy mikroekonomiky: Pidruchnyk

[Fundamentals of Microeconomics: Textbook]. Kyiv, Znannia, 784 [in Ukrainian].

5. Tomashevskyi V.M. (2005). Modeliuvannia system [Simulation of systems].

Kyiv,Vydavnycha hrupa VNV, 352 [in Ukrainian].

6. Buriennikova N.V. Matematychni metody, modeli ta informatsiini tekhnolohii v

ekonomitsi [Mathematical methods, models and information technologies in economics].

Vinnytsia, VNAU: Ekonomika. Finansy. Menedzhment: aktualni pytannia nauky i

praktyky, 2016, 7, 86-94 [in Ukrainian].

7. Bondar-Pidhurska O.V. (2012). Naukovo-metodychni pidkhody do otsinky

enerhoefektyvnosti yak faktora konkurentospromozhnosti promyslovoi produktsii v

innovatsiinii modeli rozvytku Ukrainy [Scientific and methodical approaches to the

estimation of energy efficiency as a factor of the competitiveness of industrial products in

the innovation model of Ukraine's development] Naukovi pratsi Kirovohradskoho

natsionalnoho tekhnichnoho universytetu. Ekonomichni nauky, VYP. 22, ch. II.

Kirovohrad: KNTU, 470 [in Ukrainian].

8. Kotler F. Osnovy marketynha: per. s anhl. [Fundamentals of Marketing]. Mosсow,

Prohress, 1992, 458-465 [in Ukrainian].

9. Zhernovyi Yu.V. (2004). Markovski modeli masovoho obsluhovuvannia: Teksty

lektsii [Markov model of mass service: Text of lectures]. Lviv, Vydavnychyi tsentr LNU

imeni Ivana Franka, 154 [in Ukrainian].

10. Mnushko Z.N., Olkhovskaia A.B. (2007). Povedenye potrebytelei: ucheb.

posobye dlia stud. Vuzov [Behavior of consumers: study. manual for student high schools].

Kharkiv, NFaU, 156 [in Russian].

All journal issues

About the journal

Topics of the journal:

С1 Economics and International Economic Relations (by specialization)

D1 Accounting and Taxation

D2 Finance, Banking, Insurance and Stock Market

D3 Management

D4 Public Management and Administration

D5 Marketing

D7 Trade

J3 Tourism and Recreation

Keywords: economics , international economic relations , accounting , taxation , finance , banking , insurance , stock market , management , public management and administration , marketing , trade , tourism and recreation

Key information:

ISSN (print): 2411-4413

DOI: 10.37128

All-Ukrainian scientific and production journal “Economics, finance, management: topical issues of science and practical activity” is a peer-reviewed open-access journal that publishes original research, theoretical articles and reviews on a wide range of economic and business issues. The articles, which have scientific and scientific-practical significance, highlight theoretical and methodological aspects of the development of agrarian sector of economy and related industries, the results of fundamental and applied research.

The purpose of the journal is to highlight the results of fundamental and applied research in the field of economic sciences, aimed at developing modern approaches to managing economic processes, financial support for enterprise activities and increasing the efficiency of economic systems. The publication is focused on creating a scientific environment for the exchange of research results between scientists, higher education students and practitioners in economic sphere, as well as on the dissemination of modern scientific and methodological approaches to solving current economic and management problems. The journal contributes to the development of the research in the field of enterprise economics, finance, accounting, auditing, management, marketing, entrepreneurship, trade, tourism and recreation, public management and administration, economic development and international economic relations, which meets the modern needs of the socio-economic development of the state.

The journal’s objectives are:

• publishing the results of fundamental and applied research in the fields of economics, international economic relations, finance, management, public administration, accounting, marketing, tourism and recreation, and entrepreneurship;

• promoting the development of modern methods of managing enterprises and organizations, increasing the efficiency of using financial and material resources;

• supporting the research aimed at improving the economic mechanisms of enterprise functioning, developing innovative activity, and increasing the competitiveness of economic structures;

• ensuring the scientific exchange of research results between higher education institutions, scientific institutions, and business entities;

• developing methods of economic analysis, forecasting, and modeling of socio-economic processes;

• disseminating of modern approaches to financial management, accounting, taxation, and control of economic activity;

• promoting the development of interdisciplinary research related to the economic support of the development of agrarian sector of economy and rural areas;

• integration of scientific research results into the international scientific space and increasing the level of scientific communication.

Publisher: Vinnytsia National Agrarian University

Link to the journal on the publisher’s website: ”Economics, finance, management: topical issues of science and practical activity”

Frequency of issue: 4 times a year.

Language of publication: Ukrainian, English.

Editor-in-Chief: Inna Honcharuk

State registration: Decision of the National Council of Ukraine on Television and Radio Broadcasting No. 1337 and No. 1178. Media identifier – R30-05171. Publisher registration number (EDRPOU) 00497236.

Publisher’s ROR: https://ror.org/05m3ysc06 Publisher’s DOI prefix: 10.37128 ISSN (print): 2411-4413

Publisher DOI prefix: 10.37128 ISSN (print): 2411-4413

The scientific journal is included in category "B" of the List of scientific professional publications of Ukraine, in which the results of dissertations for the degree of Doctor and Candidate of Sciences in the specialties C1 (051) - Economics, D1 (071) - Accounting and Taxation, D2 (072) – Finance, Banking, Insurance and Stock Market, D3 (073) – Management, D5 (075) – Marketing, D7 (076) – Entrepreneurship and Trade, (241) – Hotel and Restaurant Business, D4 (281) – Public Management and Administration (Order of the Ministry of Education and Science of Ukraine dated March 17, 2020 №409)

History of journal:

History of the journal:

Founded in 1997 under the name ”Bulletin of Vinnytsia State Agricultural Institute”. In 2010-2014 it was published under the name “Collection of Scientific Papers of Vinnytsia National Agrarian University”. Since 2015 “Economics, finance, management: current issues of science and practical activity” (Certificate of State Registration of Mass Media No. 21154-10954 PR dated 12/31/2014).