TAKING ACCOUNT OF MOTIVATIONAL ASPECTS OF ACTIVITY OF BUSINESS ENTITIES OF AGROINDUSTRIAL COMPLEX IN MODELING AND DECISION-MAKING
BURDEYNA Lyudmyla – Candidate of Pedagogical Sciences, Associate Professor
of the Department of Mathematics, Physics and Computer Technologies, Vinnytsia
National Agrarian University (21008, Vinnytsia, 3 Soniachna str.)
Some models of economic activity planning are considered in the article, what will
have an effective influence on the work of both the business entity in the whole and its
separate structural divisions. The process of creating such models involves solving a set of
standard analytical tasks in certain aspects of economic activity: the nature of the use of
productive resources, the cost of commodity products as well as financial condition of the
Based on the functions of the agricultural enterprise, the following models of
economic activity of the enterprise were investigated in the article: organization of an
advertising campaign to determine its effectiveness; mass servicing systems and consumer
behavior model, which today is the main factor influencing the work of any enterprise in
general and agricultural in particular.
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071 Accounting and taxation
072 Finance, banking and insurance
076 Business, trade and exchange activities
241 Hotel, restaurant and catering
281 Public administration
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It was founded in 1997 under the name "Bulletin of the Vinnytsia State Agricultural Institute". In 2010-2014 he was published under the title “Collection of scientific works of Vinnitsa National Agrarian University”.
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